--- title: "First National Real Estate vs Harcourts: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, First National Real Estate or Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-national-real-estate-vs-harcourts" publisher: "Brandwave" --- # First National Real Estate vs Harcourts: Which is more popular by branded search in New Zealand? Which is more popular in search, First National Real Estate or Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First National Real Estate and Harcourts - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **First National Real Estate Share of Search**: 0.43% - **Harcourts Share of Search**: 18.9% ## Which is more popular in search, First National Real Estate or Harcourts? - In August 2026, Harcourts had more branded searches than First National Real Estate among residential real estate agencies in New Zealand. Harcourts was estimated to have 21.5K branded searches compared to First National Real Estate’s 490, and held an 18.9% Share of Search versus First National Real Estate’s 0.43%. - Harcourts was ahead of First National Real Estate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.54% to 0.43%, and its estimated monthly branded searches moved from 740 to 490. - Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among residential real estate agencies in New Zealand moved from 19.9% to 18.9%, and its estimated monthly branded searches moved from 27.5K to 21.5K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - In August 2026, Harcourts overtook Barfoot & Thompson to rank 2nd among residential real estate agencies in New Zealand, at 18.9%. - Estimated monthly branded searches for First National Real Estate in New Zealand fell 33.8% over 11 measured months, from 740 to 490 in August 2026. ## Month by month | Month | First National Real Estate estimated searches | First National Real Estate Share of Search | First National Real Estate rank | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 740 | 0.54% | 18 | 27.5K | 19.9% | 2 | | Nov 2025 | 600 | 0.46% | 18 | 22.6K | 17.2% | 3 | | Dec 2025 | 490 | 0.52% | 18 | 18.2K | 19.3% | 2 | | Jan 2026 | 600 | 0.48% | 18 | 22.9K | 18.2% | 3 | | Feb 2026 | 600 | 0.44% | 18 | 23.3K | 17.2% | 2 | | Mar 2026 | 610 | 0.43% | 18 | 26.4K | 18.5% | 3 | | Apr 2026 | 490 | 0.43% | 18 | 21.5K | 18.9% | 2 | | May 2026 | 490 | 0.42% | 18 | 21.7K | 18.4% | 2 | | Jun 2026 | 500 | 0.45% | 18 | 21.2K | 19.2% | 2 | | Jul 2026 | 490 | 0.46% | 18 | 18.3K | 17.3% | 3 | | Aug 2026 | 490 | 0.43% | 18 | 21.5K | 18.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using First National Real Estate’s and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First National Real Estate**: Measured on the search terms “first national nz” and “first national real estate”, summed into one figure. - **Harcourts**: Measured on the search terms “harcourts”, “harcourts agents”, “harcourts auckland”, “harcourts christchurch”, “harcourts hamilton”, “harcourts houses for sale”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts real estate”, “harcourts tauranga” and “harcourts wellington”, summed into one figure. - [First National Real Estate profile](/demand/nz/brands/first-national-real-estate) - [Harcourts profile](/demand/nz/brands/harcourts) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, First National Real Estate or Harcourts? In August 2026, Harcourts had more branded searches than First National Real Estate among residential real estate agencies in New Zealand. Harcourts was estimated to have 21.5K branded searches compared to First National Real Estate’s 490, and held an 18.9% Share of Search versus First National Real Estate’s 0.43%. ## Cite this page Brandwave. "First National Real Estate vs Harcourts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-national-real-estate-vs-harcourts This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-national-real-estate-vs-harcourts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.