---
title: "First Light Travel vs Flight Centre: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, First Light Travel or Flight Centre? Compare estimated monthly branded-search demand and Share of Search inside the Travel Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/first-light-travel-vs-flight-centre"
publisher: "Brandwave"
---

# First Light Travel vs Flight Centre: Which is more popular by branded search in New Zealand?

Which is more popular in search, First Light Travel or Flight Centre? Compare estimated monthly branded-search demand and Share of Search inside the Travel Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: First Light Travel and Flight Centre
- **Competitive set**: Travel Agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **First Light Travel Share of Search**: 0.62%
- **Flight Centre Share of Search**: 52.5%

## Which is more popular in search, First Light Travel or Flight Centre?

- In August 2026, Flight Centre had more branded searches than First Light Travel among travel agencies in New Zealand. Flight Centre was estimated to have 40.7K branded searches compared to First Light Travel’s 480, and held a 52.5% Share of Search versus First Light Travel’s 0.62%.
- Flight Centre was ahead of First Light Travel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First Light Travel’s estimated Share of Search among travel agencies in New Zealand moved from 1.3% to 0.62%, and its estimated monthly branded searches moved from 880 to 480.
- Across the 11 months ending August 2026, Flight Centre’s estimated Share of Search among travel agencies in New Zealand moved from 48.1% to 52.5%, and its estimated monthly branded searches moved from 33.3K to 40.7K.

## How did search popularity change for New Zealand travel agencies in August 2026?

- In August 2026, First Light Travel fell from 4th to 6th among travel agencies in New Zealand.
- Estimated monthly branded searches for Flight Centre in New Zealand rose 22.1% over 11 measured months, from 33.3K to 40.7K in August 2026.

## Month by month

| Month | First Light Travel estimated searches | First Light Travel Share of Search | First Light Travel rank | Flight Centre estimated searches | Flight Centre Share of Search | Flight Centre rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 1.3% | 4 | 33.3K | 48.1% | 1 |
| Nov 2025 | 720 | 1% | 4 | 33.3K | 48.5% | 1 |
| Dec 2025 | 590 | 0.95% | 4 | 33.3K | 53.7% | 1 |
| Jan 2026 | 720 | 0.64% | 5 | 60.8K | 53.8% | 1 |
| Feb 2026 | 720 | 0.78% | 5 | 49.7K | 53.6% | 1 |
| Mar 2026 | 880 | 1.2% | 3 | 40.7K | 53.4% | 1 |
| Apr 2026 | 590 | 0.94% | 4 | 33.3K | 53.2% | 1 |
| May 2026 | 590 | 0.76% | 5 | 40.7K | 52.7% | 1 |
| Jun 2026 | 590 | 0.71% | 4 | 40.7K | 48.7% | 1 |
| Jul 2026 | 590 | 0.77% | 4 | 40.7K | 52.8% | 1 |
| Aug 2026 | 480 | 0.62% | 6 | 40.7K | 52.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using First Light Travel’s and Flight Centre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **First Light Travel**: Measured on the search term “First Light Travel”.
- **Flight Centre**: Measured on the search terms “Flight Centre”, “flight centre flights”, “flight centre holidays”, “flight centre tours” and “flight centre travel agency”, summed into one figure.

- [First Light Travel profile](/demand/nz/brands/first-light-travel)
- [Flight Centre profile](/demand/nz/brands/flight-centre)
- [All travel agencies in New Zealand](/demand/nz/categories/travel-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, First Light Travel or Flight Centre?

In August 2026, Flight Centre had more branded searches than First Light Travel among travel agencies in New Zealand. Flight Centre was estimated to have 40.7K branded searches compared to First Light Travel’s 480, and held a 52.5% Share of Search versus First Light Travel’s 0.62%.

## Cite this page

Brandwave. "First Light Travel vs Flight Centre: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-light-travel-vs-flight-centre

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-light-travel-vs-flight-centre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.