--- title: "First Light Studio vs McKenzie Higham: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, First Light Studio or McKenzie Higham? Compare estimated monthly branded-search demand and Share of Search inside the Wellington architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-light-studio-vs-mckenzie-higham" publisher: "Brandwave" --- # First Light Studio vs McKenzie Higham: Which is more popular by branded search in New Zealand? Which is more popular in search, First Light Studio or McKenzie Higham? Compare estimated monthly branded-search demand and Share of Search inside the Wellington architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Light Studio and McKenzie Higham - **Competitive set**: Wellington architecture firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **First Light Studio Share of Search**: 21.2% - **McKenzie Higham Share of Search**: 24.2% ## Which is more popular in search, First Light Studio or McKenzie Higham? - In August 2026, McKenzie Higham had more branded searches than First Light Studio among wellington architecture firms in New Zealand. McKenzie Higham was estimated to have 160 branded searches compared to First Light Studio’s 140, and held a 24.2% Share of Search versus First Light Studio’s 21.2%. - McKenzie Higham was ahead of First Light Studio in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, First Light Studio’s estimated Share of Search among wellington architecture firms in New Zealand moved from 20.4% to 21.2%, and its estimated monthly branded searches moved from 110 to 140. - Across the 11 months ending August 2026, McKenzie Higham’s estimated Share of Search among wellington architecture firms in New Zealand moved from 22.2% to 24.2%, and its estimated monthly branded searches moved from 120 to 160. ## How did search popularity change for New Zealand wellington architecture firms in August 2026? - In August 2026, First Light Studio overtook Voxell to rank 3rd among wellington architecture firms in New Zealand, at 21.2%. - In August 2026, McKenzie Higham rose from 2nd to 1st among wellington architecture firms in New Zealand. ## Month by month | Month | First Light Studio estimated searches | First Light Studio Share of Search | First Light Studio rank | McKenzie Higham estimated searches | McKenzie Higham Share of Search | McKenzie Higham rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 20.4% | 3 | 120 | 22.2% | 2 | | Nov 2025 | 90 | 15.5% | 3 | 180 | 31% | 1 | | Dec 2025 | 90 | 22.5% | 3 | 120 | 30% | 1 | | Jan 2026 | 110 | 21.6% | 3 | 140 | 27.5% | 1 | | Feb 2026 | 110 | 21.2% | 3 | 140 | 26.9% | 1 | | Mar 2026 | 140 | 17.9% | 2 | 340 | 43.6% | 1 | | Apr 2026 | 140 | 19.7% | 2 | 280 | 39.4% | 1 | | May 2026 | 170 | 27.9% | 2 | 180 | 29.5% | 1 | | Jun 2026 | 140 | 22.2% | 3 | 160 | 25.4% | 2 | | Jul 2026 | 110 | 16.7% | 4 | 160 | 24.2% | 2 | | Aug 2026 | 140 | 21.2% | 3 | 160 | 24.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using First Light Studio’s and McKenzie Higham’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Light Studio**: Measured on the search term “first light studio”. - **McKenzie Higham**: Measured on the search terms “mckenzie higham” and “mckenzie higham architects”, summed into one figure. - [First Light Studio profile](/demand/nz/brands/first-light-studio) - [McKenzie Higham profile](/demand/nz/brands/mckenzie-higham) - [All wellington architecture firms in New Zealand](/demand/nz/categories/nz-wellington-architecture-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, First Light Studio or McKenzie Higham? In August 2026, McKenzie Higham had more branded searches than First Light Studio among wellington architecture firms in New Zealand. McKenzie Higham was estimated to have 160 branded searches compared to First Light Studio’s 140, and held a 24.2% Share of Search versus First Light Studio’s 21.2%. ## Cite this page Brandwave. "First Light Studio vs McKenzie Higham: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-light-studio-vs-mckenzie-higham This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-light-studio-vs-mckenzie-higham. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.