--- title: "First Light Studio vs Foster + Melville Architects: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, First Light Studio or Foster + Melville Architects? Compare estimated monthly branded-search demand and Share of Search inside the Wellington architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-light-studio-vs-foster-melville-architects" publisher: "Brandwave" --- # First Light Studio vs Foster + Melville Architects: Which is more popular by branded search in New Zealand? Which is more popular in search, First Light Studio or Foster + Melville Architects? Compare estimated monthly branded-search demand and Share of Search inside the Wellington architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Light Studio and Foster + Melville Architects - **Competitive set**: Wellington architecture firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **First Light Studio Share of Search**: 21.2% - **Foster + Melville Architects Share of Search**: 7.6% ## Which is more popular in search, First Light Studio or Foster + Melville Architects? - In August 2026, First Light Studio had more branded searches than Foster + Melville Architects among wellington architecture firms in New Zealand. First Light Studio was estimated to have 140 branded searches compared to Foster + Melville Architects’ 50, and held a 21.2% Share of Search versus Foster + Melville Architects’ 7.6%. - First Light Studio was ahead of Foster + Melville Architects in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, First Light Studio’s estimated Share of Search among wellington architecture firms in New Zealand moved from 20.4% to 21.2%, and its estimated monthly branded searches moved from 110 to 140. - Across the 11 months ending August 2026, Foster + Melville Architects’ estimated Share of Search among wellington architecture firms in New Zealand moved from 16.7% to 7.6%, and its estimated monthly branded searches moved from 90 to 50. ## How did search popularity change for New Zealand wellington architecture firms in August 2026? - In August 2026, First Light Studio overtook Voxell to rank 3rd among wellington architecture firms in New Zealand, at 21.2%. - In August 2026, Foster + Melville Architects lost estimated Share of Search among wellington architecture firms in New Zealand, from 9.1% to 7.6%. ## Month by month | Month | First Light Studio estimated searches | First Light Studio Share of Search | First Light Studio rank | Foster + Melville Architects estimated searches | Foster + Melville Architects Share of Search | Foster + Melville Architects rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 20.4% | 3 | 90 | 16.7% | 4 | | Nov 2025 | 90 | 15.5% | 3 | 70 | 12.1% | 4 | | Dec 2025 | 90 | 22.5% | 3 | 40 | 10% | 5 | | Jan 2026 | 110 | 21.6% | 3 | 60 | 11.8% | 4 | | Feb 2026 | 110 | 21.2% | 3 | 70 | 13.5% | 4 | | Mar 2026 | 140 | 17.9% | 2 | 90 | 11.5% | 4 | | Apr 2026 | 140 | 19.7% | 2 | 60 | 8.5% | 5 | | May 2026 | 170 | 27.9% | 2 | 70 | 11.5% | 4 | | Jun 2026 | 140 | 22.2% | 3 | 70 | 11.1% | 4 | | Jul 2026 | 110 | 16.7% | 4 | 60 | 9.1% | 5 | | Aug 2026 | 140 | 21.2% | 3 | 50 | 7.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using First Light Studio’s and Foster + Melville Architects’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Light Studio**: Measured on the search term “first light studio”. - **Foster + Melville Architects**: Measured on the search terms “fm architects”, “fmarchitects”, “foster and melville”, “foster melville” and “foster melville architects”, summed into one figure. - [First Light Studio profile](/demand/nz/brands/first-light-studio) - [Foster + Melville Architects profile](/demand/nz/brands/foster-melville-architects) - [All wellington architecture firms in New Zealand](/demand/nz/categories/nz-wellington-architecture-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, First Light Studio or Foster + Melville Architects? In August 2026, First Light Studio had more branded searches than Foster + Melville Architects among wellington architecture firms in New Zealand. First Light Studio was estimated to have 140 branded searches compared to Foster + Melville Architects’ 50, and held a 21.2% Share of Search versus Foster + Melville Architects’ 7.6%. ## Cite this page Brandwave. "First Light Studio vs Foster + Melville Architects: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-light-studio-vs-foster-melville-architects This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-light-studio-vs-foster-melville-architects. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.