---
title: "First Focus vs ThinkConcepts: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, First Focus or ThinkConcepts? Compare estimated monthly branded-search demand and Share of Search inside the Auckland IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/first-focus-vs-thinkconcepts"
publisher: "Brandwave"
---

# First Focus vs ThinkConcepts: Which is more popular by branded search in New Zealand?

Which is more popular in search, First Focus or ThinkConcepts? Compare estimated monthly branded-search demand and Share of Search inside the Auckland IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: First Focus and ThinkConcepts
- **Competitive set**: Auckland IT service providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **First Focus Share of Search**: 36.6%
- **ThinkConcepts Share of Search**: 13.9%

## Which is more popular in search, First Focus or ThinkConcepts?

- In August 2026, First Focus had more branded searches than ThinkConcepts among auckland IT service providers in New Zealand. First Focus was estimated to have 710 branded searches compared to ThinkConcepts’ 270, and held a 36.6% Share of Search versus ThinkConcepts’ 13.9%.
- The lead changed hands once in the 11 months ending August 2026: First Focus took it in May 2026.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among auckland IT service providers in New Zealand moved from 3.1% to 36.6%, and its estimated monthly branded searches moved from 40 to 710.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand moved from 18% to 13.9%, and its estimated monthly branded searches moved from 230 to 270.

## How did search popularity change for New Zealand auckland IT service providers in August 2026?

- In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 36.6%.
- In August 2026, ThinkConcepts gained estimated Share of Search among auckland IT service providers in New Zealand, from 10% to 13.9%.

## Month by month

| Month | First Focus estimated searches | First Focus Share of Search | First Focus rank | ThinkConcepts estimated searches | ThinkConcepts Share of Search | ThinkConcepts rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 3.1% | 4 | 230 | 18% | 3 |
| Nov 2025 | 40 | 3.4% | 4 | 220 | 18.5% | 3 |
| Dec 2025 | 20 | 2.1% | 4 | 180 | 18.9% | 3 |
| Jan 2026 | 40 | 4% | 4 | 180 | 18% | 3 |
| Feb 2026 | 150 | 12.5% | 4 | 180 | 15% | 3 |
| Mar 2026 | 210 | 13.5% | 4 | 220 | 14.1% | 3 |
| Apr 2026 | 130 | 10.8% | 4 | 180 | 15% | 3 |
| May 2026 | 630 | 36% | 1 | 180 | 10.3% | 4 |
| Jun 2026 | 560 | 34.4% | 2 | 210 | 12.9% | 4 |
| Jul 2026 | 340 | 24.3% | 3 | 140 | 10% | 4 |
| Aug 2026 | 710 | 36.6% | 1 | 270 | 13.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using First Focus’ and ThinkConcepts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **First Focus**: Measured on the search terms “first focus”, “first focus auckland”, “first focus christchurch”, “first focus core”, “first focus it”, “first focus new zealand”, “first focus nz” and “firstfocus”, summed into one figure.
- **ThinkConcepts**: Measured on the search terms “think concepts” and “thinking.co.nz”, summed into one figure.

- [First Focus profile](/demand/nz/brands/first-focus)
- [ThinkConcepts profile](/demand/nz/brands/thinkconcepts)
- [All auckland IT service providers in New Zealand](/demand/nz/categories/nz-auckland-it-service-providers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, First Focus or ThinkConcepts?

In August 2026, First Focus had more branded searches than ThinkConcepts among auckland IT service providers in New Zealand. First Focus was estimated to have 710 branded searches compared to ThinkConcepts’ 270, and held a 36.6% Share of Search versus ThinkConcepts’ 13.9%.

## Cite this page

Brandwave. "First Focus vs ThinkConcepts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-focus-vs-thinkconcepts

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-focus-vs-thinkconcepts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.