--- title: "First Focus vs The Instillery: Which is searched more in New Zealand?" description: "Is First Focus or The Instillery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT managed service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-focus-vs-the-instillery" publisher: "Brandwave" --- # First Focus vs The Instillery: Which is searched more in New Zealand? Is First Focus or The Instillery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT managed service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Focus and The Instillery - **Competitive set**: IT managed service providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **First Focus Share of Search**: 10.7% - **The Instillery Share of Search**: 9.3% ## Is First Focus or The Instillery more popular in search? - In September 2026, First Focus had more branded searches than The Instillery among IT managed service providers in New Zealand. First Focus had about 680 branded searches, while The Instillery had 590. First Focus made up 10.7% of all IT managed service provider searches we track, and The Instillery accounted for 9.3%. - The lead changed hands once in the 12 months ending September 2026: First Focus took it in September 2026. - Across the 12 months ending September 2026, First Focus’ share of searches among IT managed service providers in New Zealand moved from 0.51% to 10.7%, and its estimated monthly branded searches moved from 30 to 680. - Across the 12 months ending September 2026, The Instillery’s share of searches among IT managed service providers in New Zealand moved from 12.3% to 9.3%, and its estimated monthly branded searches moved from 720 to 590. ## Top IT managed service providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, First Focus was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. The Instillery did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | iT360 | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | First Focus | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Datacom | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Lucidity | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | The Instillery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cyclone Computers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CCL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fujitsu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT managed service providers - Asked ChatGPT "Which IT managed service provider should I hire in New Zealand?": 1. iT360, 2. First Focus, 3. Datacom - Asked ChatGPT "What are the best IT managed service providers in New Zealand?": 1. Datacom, 2. First Focus, 3. iT360, 4. Lucidity - Asked ChatGPT "What's the best IT managed service provider in New Zealand for outsourced IT support?": 1. iT360, 2. First Focus, 3. Lucidity, 4. Datacom - Searched Google, AI Overview "managed service providers nz": named none of the brands we track - Searched Google, AI Overview "best msps": named none of the brands we track Not named in any answer: The Instillery, Cyclone Computers, CCL and Fujitsu. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand IT managed service providers in September 2026? - In September 2026, First Focus overtook The Instillery to rank 2nd among IT managed service providers in New Zealand, with 10.7% of the searches. - In September 2026, The Instillery lost share of searches among IT managed service providers in New Zealand, from 11.6% to 9.3%. ## Month by month | Month | First Focus estimated searches | First Focus Share of Search | First Focus rank | The Instillery estimated searches | The Instillery Share of Search | The Instillery rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.51% | 5 | 720 | 12.3% | 2 | | Nov 2025 | 30 | 0.51% | 6 | 590 | 10% | 3 | | Dec 2025 | 20 | 0.41% | 5 | 590 | 12.2% | 2 | | Jan 2026 | 40 | 0.81% | 5 | 590 | 11.9% | 2 | | Feb 2026 | 140 | 2.4% | 5 | 720 | 12.3% | 2 | | Mar 2026 | 200 | 2.8% | 5 | 880 | 12.4% | 2 | | Apr 2026 | 120 | 2.2% | 5 | 480 | 8.6% | 2 | | May 2026 | 550 | 8.7% | 3 | 720 | 11.4% | 2 | | Jun 2026 | 440 | 7.2% | 3 | 720 | 11.8% | 2 | | Jul 2026 | 240 | 4.1% | 5 | 590 | 10% | 2 | | Aug 2026 | 460 | 7.4% | 3 | 720 | 11.6% | 2 | | Sep 2026 | 680 | 10.7% | 2 | 590 | 9.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using First Focus’ and The Instillery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Focus**: Measured on the search terms “first focus” and “first focus it”, summed into one figure. - **The Instillery**: Measured on the search terms “the instillery” and “theinstillery”, summed into one figure. - [First Focus profile](/demand/nz/brands/first-focus) - [The Instillery profile](/demand/nz/brands/the-instillery) - [All IT managed service providers in New Zealand](/demand/nz/categories/nz-it-managed-service-providers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is First Focus or The Instillery more popular in search? In September 2026, First Focus had more branded searches than The Instillery among IT managed service providers in New Zealand. First Focus had about 680 branded searches, while The Instillery had 590. First Focus made up 10.7% of all IT managed service provider searches we track, and The Instillery accounted for 9.3%. ## Cite this page Brandwave. "First Focus vs The Instillery: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-focus-vs-the-instillery This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-focus-vs-the-instillery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.