--- title: "First Base Recruitment vs NZ Labour Hire: Which is searched more in New Zealand?" description: "Is First Base Recruitment or NZ Labour Hire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-base-recruitment-vs-nz-labour-hire" publisher: "Brandwave" --- # First Base Recruitment vs NZ Labour Hire: Which is searched more in New Zealand? Is First Base Recruitment or NZ Labour Hire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Base Recruitment and NZ Labour Hire - **Competitive set**: Invercargill recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **First Base Recruitment Share of Search**: 4.3% - **NZ Labour Hire Share of Search**: 2.9% ## Is First Base Recruitment or NZ Labour Hire more popular in search? - In September 2026, First Base Recruitment had more branded searches than NZ Labour Hire among Invercargill recruitment agencies in New Zealand. First Base Recruitment had about 30 branded searches, while NZ Labour Hire had 20. First Base Recruitment made up 4.3% of all Invercargill recruitment agency searches we track, and NZ Labour Hire accounted for 2.9%. - The lead changed hands 3 times in the 12 months ending September 2026: First Base Recruitment took it in January 2026, NZ Labour Hire took it in June 2026, First Base Recruitment took it in August 2026. - Across the 12 months ending September 2026, First Base Recruitment’s share of searches among Invercargill recruitment agencies in New Zealand moved from 4.7% to 4.3%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, NZ Labour Hire’s share of searches among Invercargill recruitment agencies in New Zealand moved from 4.7% to 2.9%, and its estimated monthly branded searches moved from 30 to 20. ## Top Invercargill recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, First Base Recruitment and NZ Labour Hire were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. NZ Labour Hire was listed before First Base Recruitment in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Enterprise Recruitment | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | OneStaff | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | NZ Labour Hire | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | First Base Recruitment | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Advanced Personnel Recruitment | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | HR South | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Blokhaus | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Invercargill recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Invercargill, New Zealand?": 1. Enterprise Recruitment, 2. OneStaff, 3. NZ Labour Hire, 4. First Base Recruitment, 5. HR South - Asked ChatGPT "What are the best recruitment agencies in Invercargill, New Zealand?": 1. Enterprise Recruitment, 2. OneStaff, 3. NZ Labour Hire, 4. First Base Recruitment - Asked ChatGPT "What's the best recruitment agency in Invercargill, New Zealand for staff quickly?": 1. Enterprise Recruitment, 2. OneStaff, 3. Advanced Personnel Recruitment - Searched Google, AI Overview "recruitment invercargill": named none of the brands we track Not named in any answer: Blokhaus. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Invercargill recruitment agencies in September 2026? - NZ Labour Hire’s share of searches among Invercargill recruitment agencies in New Zealand has lost ground for 3 months in a row, from 4.9% to 2.9% in September 2026. - In September 2026, First Base Recruitment rose from 5th to 4th among Invercargill recruitment agencies in New Zealand. ## Month by month | Month | First Base Recruitment estimated searches | First Base Recruitment Share of Search | First Base Recruitment rank | NZ Labour Hire estimated searches | NZ Labour Hire Share of Search | NZ Labour Hire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 4.7% | 5 | 30 | 4.7% | 6 | | Nov 2025 | 20 | 2.5% | 6 | 30 | 3.7% | 5 | | Dec 2025 | 20 | 4.5% | 4 | 20 | 4.5% | 6 | | Jan 2026 | 30 | 4.6% | 5 | 20 | 3.1% | 6 | | Feb 2026 | 30 | 4.5% | 4 | 30 | 4.5% | 6 | | Mar 2026 | 60 | 7% | 5 | 30 | 3.5% | 6 | | Apr 2026 | 20 | 3.6% | 6 | 20 | 3.6% | 7 | | May 2026 | 30 | 4.3% | 5 | 30 | 4.3% | 6 | | Jun 2026 | 30 | 3.7% | 5 | 40 | 4.9% | 4 | | Jul 2026 | 30 | 3.9% | 4 | 30 | 3.9% | 6 | | Aug 2026 | 30 | 4.5% | 5 | 20 | 3% | 7 | | Sep 2026 | 30 | 4.3% | 4 | 20 | 2.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using First Base Recruitment’s and NZ Labour Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Base Recruitment**: Measured on the search terms “first base recruitment” and “first base recruitment invercargill”, summed into one figure. - **NZ Labour Hire**: Measured on the search term “nz labour hire”. - [First Base Recruitment profile](/demand/nz/brands/first-base-recruitment) - [NZ Labour Hire profile](/demand/nz/brands/nz-labour-hire) - [All Invercargill recruitment agencies in New Zealand](/demand/nz/locations/invercargill/recruitment-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is First Base Recruitment or NZ Labour Hire more popular in search? In September 2026, First Base Recruitment had more branded searches than NZ Labour Hire among Invercargill recruitment agencies in New Zealand. First Base Recruitment had about 30 branded searches, while NZ Labour Hire had 20. First Base Recruitment made up 4.3% of all Invercargill recruitment agency searches we track, and NZ Labour Hire accounted for 2.9%. ## Cite this page Brandwave. "First Base Recruitment vs NZ Labour Hire: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-base-recruitment-vs-nz-labour-hire This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-base-recruitment-vs-nz-labour-hire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.