---
title: "First Base Recruitment vs HR South: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, First Base Recruitment or HR South? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/first-base-recruitment-vs-hr-south"
publisher: "Brandwave"
---

# First Base Recruitment vs HR South: Which is more popular by branded search in New Zealand?

Which is more popular in search, First Base Recruitment or HR South? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: First Base Recruitment and HR South
- **Competitive set**: Invercargill recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **First Base Recruitment Share of Search**: 0.22%
- **HR South Share of Search**: 0.51%

## Which is more popular in search, First Base Recruitment or HR South?

- In August 2026, HR South had more branded searches than First Base Recruitment among invercargill recruitment agencies in New Zealand. HR South was estimated to have 70 branded searches compared to First Base Recruitment’s 30, and held a 0.51% Share of Search versus First Base Recruitment’s 0.22%.
- HR South was ahead of First Base Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First Base Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand moved from 0.26% to 0.22%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, HR South’s estimated Share of Search among invercargill recruitment agencies in New Zealand moved from 0.59% to 0.51%, and its estimated monthly branded searches moved from 90 to 70.

## How did search popularity change for New Zealand invercargill recruitment agencies in August 2026?

- Estimated monthly branded searches for First Base Recruitment in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
- Estimated monthly branded searches for HR South in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

## Month by month

| Month | First Base Recruitment estimated searches | First Base Recruitment Share of Search | First Base Recruitment rank | HR South estimated searches | HR South Share of Search | HR South rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 0.26% | 6 | 90 | 0.59% | 5 |
| Nov 2025 | 30 | 0.19% | 6 | 160 | 1% | 5 |
| Dec 2025 | 20 | 0.17% | 6 | 40 | 0.33% | 5 |
| Jan 2026 | 40 | 0.26% | 6 | 100 | 0.66% | 5 |
| Feb 2026 | 30 | 0.2% | 6 | 60 | 0.39% | 5 |
| Mar 2026 | 60 | 0.39% | 6 | 130 | 0.84% | 5 |
| Apr 2026 | 30 | 0.22% | 6 | 90 | 0.67% | 5 |
| May 2026 | 30 | 0.19% | 6 | 80 | 0.51% | 5 |
| Jun 2026 | 30 | 0.18% | 6 | 40 | 0.24% | 5 |
| Jul 2026 | 30 | 0.21% | 6 | 50 | 0.35% | 5 |
| Aug 2026 | 30 | 0.22% | 6 | 70 | 0.51% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using First Base Recruitment’s and HR South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **First Base Recruitment**: Measured on the search terms “first base recruitment” and “first base recruitment invercargill”, summed into one figure.
- **HR South**: Measured on the search terms “hr south”, “hr south invercargill”, “hr south jobs” and “hrsouth”, summed into one figure.

- [First Base Recruitment profile](/demand/nz/brands/first-base-recruitment)
- [HR South profile](/demand/nz/brands/hr-south)
- [All invercargill recruitment agencies in New Zealand](/demand/nz/categories/nz-invercargill-recruitment-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, First Base Recruitment or HR South?

In August 2026, HR South had more branded searches than First Base Recruitment among invercargill recruitment agencies in New Zealand. HR South was estimated to have 70 branded searches compared to First Base Recruitment’s 30, and held a 0.51% Share of Search versus First Base Recruitment’s 0.22%.

## Cite this page

Brandwave. "First Base Recruitment vs HR South: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-base-recruitment-vs-hr-south

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-base-recruitment-vs-hr-south. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.