--- title: "First Aid NZ vs First Training: Which is searched more in New Zealand?" description: "Is First Aid NZ or First Training more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the First aid training providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-aid-nz-vs-first-training" publisher: "Brandwave" --- # First Aid NZ vs First Training: Which is searched more in New Zealand? Is First Aid NZ or First Training more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the First aid training providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Aid NZ and First Training - **Competitive set**: First aid training providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **First Aid NZ Share of Search**: 1.9% - **First Training Share of Search**: 0.76% ## Is First Aid NZ or First Training more popular in search? - In September 2026, First Aid NZ had more branded searches than First Training among first aid training providers in New Zealand. First Aid NZ had about 280 branded searches, while First Training had 110. First Aid NZ made up 1.9% of all first aid training provider searches we track, and First Training accounted for 0.76%. - First Aid NZ was ahead of First Training in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, First Aid NZ’s share of searches among first aid training providers in New Zealand moved from 2.2% to 1.9%, and its estimated monthly branded searches moved from 320 to 280. - Across the 12 months ending September 2026, First Training’s share of searches among first aid training providers in New Zealand moved from 0.96% to 0.76%, and its estimated monthly branded searches moved from 140 to 110. ## Top first aid training providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, First Training was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. First Aid NZ did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZ Red Cross | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | St John | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | First Training | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MediTrain | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | LifeCare | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | FACT Co | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | First Aid NZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about first aid training providers - Asked ChatGPT "Which first aid training provider should I book in New Zealand?": 1. St John, 2. NZ Red Cross, 3. LifeCare - Asked ChatGPT "What are the best first aid training providers in New Zealand?": 1. St John, 2. NZ Red Cross, 3. First Training, 4. LifeCare, 5. MediTrain - Asked ChatGPT "What's the best first aid training provider in New Zealand for workplace certification?": 1. St John, 2. NZ Red Cross, 3. FACT Co, 4. LifeCare - Searched Google, AI Overview "first aid training provider": 1. First Training, 2. MediTrain, 3. FACT Co - Searched Google, AI Overview "first aid training nz": 1. NZ Red Cross, 2. First Training, 3. MediTrain Not named in any answer: First Aid NZ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand first aid training providers in September 2026? - Estimated monthly branded searches for First Training in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026. - Estimated monthly branded searches for First Aid NZ in New Zealand fell 12.5% over 12 measured months, from 320 to 280 in September 2026. ## Month by month | Month | First Aid NZ estimated searches | First Aid NZ Share of Search | First Aid NZ rank | First Training estimated searches | First Training Share of Search | First Training rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 2.2% | 4 | 140 | 0.96% | 5 | | Nov 2025 | 330 | 2.3% | 4 | 140 | 0.96% | 5 | | Dec 2025 | 230 | 2.1% | 4 | 50 | 0.45% | 6 | | Jan 2026 | 280 | 2% | 4 | 90 | 0.63% | 7 | | Feb 2026 | 320 | 2.1% | 4 | 110 | 0.73% | 6 | | Mar 2026 | 370 | 2.3% | 4 | 110 | 0.69% | 7 | | Apr 2026 | 280 | 2% | 4 | 90 | 0.64% | 6 | | May 2026 | 350 | 2.3% | 4 | 110 | 0.72% | 6 | | Jun 2026 | 300 | 1.9% | 4 | 90 | 0.57% | 7 | | Jul 2026 | 220 | 1.5% | 4 | 140 | 0.98% | 6 | | Aug 2026 | 260 | 1.7% | 4 | 110 | 0.72% | 6 | | Sep 2026 | 280 | 1.9% | 4 | 110 | 0.76% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using First Aid NZ’s and First Training’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Aid NZ**: Measured on the search terms “first aid nz” and “psychological first aid nz”, summed into one figure. - **First Training**: Measured on the search term “first training”. - [First Aid NZ profile](/demand/nz/brands/first-aid-nz) - [First Training profile](/demand/nz/brands/first-training) - [All first aid training providers in New Zealand](/demand/nz/categories/nz-first-aid-training-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is First Aid NZ or First Training more popular in search? In September 2026, First Aid NZ had more branded searches than First Training among first aid training providers in New Zealand. First Aid NZ had about 280 branded searches, while First Training had 110. First Aid NZ made up 1.9% of all first aid training provider searches we track, and First Training accounted for 0.76%. ## Cite this page Brandwave. "First Aid NZ vs First Training: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-aid-nz-vs-first-training This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-aid-nz-vs-first-training. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.