--- title: "Firmable vs ZoomInfo: Which is searched more in New Zealand?" description: "Is Firmable or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/firmable-vs-zoominfo" publisher: "Brandwave" --- # Firmable vs ZoomInfo: Which is searched more in New Zealand? Is Firmable or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Firmable and ZoomInfo - **Competitive set**: B2B contact data providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Firmable Share of Search**: 18.1% - **ZoomInfo Share of Search**: 27.1% ## Is Firmable or ZoomInfo more popular in search? - In September 2026, ZoomInfo had more branded searches than Firmable among B2B contact data providers in New Zealand. ZoomInfo had about 480 branded searches, while Firmable had 320. ZoomInfo made up 27.1% of all B2B contact data provider searches we track, and Firmable accounted for 18.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Firmable took it in June 2026, ZoomInfo took it in September 2026. - Across the 12 months ending September 2026, Firmable’s share of searches among B2B contact data providers in New Zealand moved from 20.3% to 18.1%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B contact data providers in New Zealand moved from 25% to 27.1%, and its estimated monthly branded searches held steady at 480. ## Top B2B contact data providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ZoomInfo appeared in all five answers. Firmable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ZoomInfo was listed before Firmable in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Firmable | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dun & Bradstreet | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Katalyst Business | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lusha | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Cognism | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about B2B contact data providers - Asked ChatGPT "Which B2B contact data provider should I use in New Zealand?": 1. Firmable, 2. Apollo, 3. Dun & Bradstreet, 4. Lusha, 5. ZoomInfo - Asked ChatGPT "What are the best B2B contact data providers in New Zealand?": 1. Apollo, 2. Katalyst Business, 3. ZoomInfo, 4. Lusha - Asked ChatGPT "What's the best B2B contact data provider in New Zealand for sales prospecting?": 1. Firmable, 2. Apollo, 3. Katalyst Business, 4. ZoomInfo - Searched Google, AI Overview "b2b contact data providers": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. Lusha - Searched Google, AI Overview "company data provider": 1. Dun & Bradstreet, 2. Apollo, 3. ZoomInfo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand B2B contact data providers in September 2026? - In September 2026, ZoomInfo overtook Lusha and 2 others to become the leader among B2B contact data providers in New Zealand, with 27.1% of the searches. - In September 2026, Firmable lost share of searches among B2B contact data providers in New Zealand, from 22.3% to 18.1%. ## Month by month | Month | Firmable estimated searches | Firmable Share of Search | Firmable rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 20.3% | 3 | 480 | 25% | 2 | | Nov 2025 | 320 | 16% | 5 | 390 | 19.5% | 2 | | Dec 2025 | 140 | 9.5% | 5 | 320 | 21.6% | 3 | | Jan 2026 | 320 | 14.9% | 5 | 480 | 22.3% | 2 | | Feb 2026 | 320 | 13% | 4 | 400 | 16.3% | 3 | | Mar 2026 | 480 | 19.4% | 3 | 480 | 19.4% | 4 | | Apr 2026 | 390 | 19.5% | 4 | 480 | 24% | 2 | | May 2026 | 390 | 21.4% | 3 | 480 | 26.4% | 2 | | Jun 2026 | 480 | 25.9% | 1 | 390 | 21.1% | 3 | | Jul 2026 | 390 | 23.2% | 1 | 390 | 23.2% | 3 | | Aug 2026 | 390 | 22.3% | 3 | 390 | 22.3% | 4 | | Sep 2026 | 320 | 18.1% | 4 | 480 | 27.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Firmable’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Firmable**: Measured on the search term “firmable”. - **ZoomInfo**: Measured on the search terms “zoominfo” and “zoominfo email finder”, summed into one figure. - [Firmable profile](/demand/nz/brands/firmable) - [ZoomInfo profile](/demand/nz/brands/zoominfo) - [All B2B contact data providers in New Zealand](/demand/nz/categories/nz-b2b-contact-data-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Firmable or ZoomInfo more popular in search? In September 2026, ZoomInfo had more branded searches than Firmable among B2B contact data providers in New Zealand. ZoomInfo had about 480 branded searches, while Firmable had 320. ZoomInfo made up 27.1% of all B2B contact data provider searches we track, and Firmable accounted for 18.1%. ## Cite this page Brandwave. "Firmable vs ZoomInfo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/firmable-vs-zoominfo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/firmable-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.