--- title: "Firmable vs LinkedIn Sales Navigator: Which is searched more in New Zealand?" description: "Is Firmable or LinkedIn Sales Navigator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B sales intelligence platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/firmable-vs-linkedin-sales-navigator" publisher: "Brandwave" --- # Firmable vs LinkedIn Sales Navigator: Which is searched more in New Zealand? Is Firmable or LinkedIn Sales Navigator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B sales intelligence platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Firmable and LinkedIn Sales Navigator - **Competitive set**: B2B sales intelligence platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Firmable Share of Search**: 22.4% - **LinkedIn Sales Navigator Share of Search**: 4.9% ## Is Firmable or LinkedIn Sales Navigator more popular in search? - In September 2026, Firmable had more branded searches than LinkedIn Sales Navigator among B2B sales intelligence platforms in New Zealand. Firmable had about 320 branded searches, while LinkedIn Sales Navigator had 70. Firmable made up 22.4% of all B2B sales intelligence platform searches we track, and LinkedIn Sales Navigator accounted for 4.9%. - Firmable was ahead of LinkedIn Sales Navigator in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Firmable’s share of searches among B2B sales intelligence platforms in New Zealand moved from 22.9% to 22.4%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among B2B sales intelligence platforms in New Zealand moved from 8.2% to 4.9%, and its estimated monthly branded searches moved from 140 to 70. ## Top B2B sales intelligence platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator appeared in all five answers. Firmable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LinkedIn Sales Navigator was listed before Firmable in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn Sales Navigator | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Firmable | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cognism | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Lusha | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about B2B sales intelligence platforms - Asked ChatGPT "Which B2B sales intelligence platform should I use in New Zealand?": 1. Firmable, 2. Apollo, 3. LinkedIn Sales Navigator, 4. ZoomInfo - Asked ChatGPT "What are the best B2B sales intelligence platforms in New Zealand?": 1. Firmable, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. ZoomInfo, 6. Lusha - Asked ChatGPT "What's the best B2B sales intelligence platform in New Zealand for a sales team?": 1. Apollo, 2. LinkedIn Sales Navigator, 3. Cognism, 4. ZoomInfo - Searched Google, AI Overview "b2b sales intelligence platforms": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Lusha - Searched Google, AI Overview "b2b lead generation software": 1. Apollo, 2. LinkedIn Sales Navigator, 3. ZoomInfo, 4. Cognism Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand B2B sales intelligence platforms in September 2026? - In September 2026, ZoomInfo overtook Firmable and Lusha to become the leader among B2B sales intelligence platforms in New Zealand, with 33.6% of the searches. - In September 2026, Firmable lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 22.4%. - Estimated monthly branded searches for LinkedIn Sales Navigator in New Zealand fell 50% over 12 measured months, from 140 to 70 in September 2026. ## Month by month | Month | Firmable estimated searches | Firmable Share of Search | Firmable rank | LinkedIn Sales Navigator estimated searches | LinkedIn Sales Navigator Share of Search | LinkedIn Sales Navigator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 22.9% | 3 | 140 | 8.2% | 5 | | Nov 2025 | 320 | 18.3% | 4 | 90 | 5.1% | 5 | | Dec 2025 | 140 | 11% | 4 | 70 | 5.5% | 5 | | Jan 2026 | 320 | 17.2% | 4 | 110 | 5.9% | 5 | | Feb 2026 | 320 | 19.3% | 3 | 110 | 6.6% | 5 | | Mar 2026 | 480 | 23% | 2 | 110 | 5.3% | 5 | | Apr 2026 | 390 | 23.2% | 3 | 90 | 5.4% | 5 | | May 2026 | 390 | 23.8% | 3 | 90 | 5.5% | 5 | | Jun 2026 | 480 | 29.8% | 1 | 90 | 5.6% | 5 | | Jul 2026 | 390 | 27.3% | 1 | 90 | 6.3% | 5 | | Aug 2026 | 390 | 28.1% | 1 | 70 | 5% | 5 | | Sep 2026 | 320 | 22.4% | 3 | 70 | 4.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Firmable’s and LinkedIn Sales Navigator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Firmable**: Measured on the search term “firmable”. - **LinkedIn Sales Navigator**: Measured on the search term “sales navigator”. - [Firmable profile](/demand/nz/brands/firmable) - [LinkedIn Sales Navigator profile](/demand/nz/brands/linkedin-sales-navigator) - [All B2B sales intelligence platforms in New Zealand](/demand/nz/categories/nz-b2b-sales-intelligence-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Firmable or LinkedIn Sales Navigator more popular in search? In September 2026, Firmable had more branded searches than LinkedIn Sales Navigator among B2B sales intelligence platforms in New Zealand. Firmable had about 320 branded searches, while LinkedIn Sales Navigator had 70. Firmable made up 22.4% of all B2B sales intelligence platform searches we track, and LinkedIn Sales Navigator accounted for 4.9%. ## Cite this page Brandwave. "Firmable vs LinkedIn Sales Navigator: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/firmable-vs-linkedin-sales-navigator This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/firmable-vs-linkedin-sales-navigator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.