--- title: "Firewire vs Torq: Which is searched more in New Zealand?" description: "Is Firewire or Torq more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surfboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/firewire-surfboards-vs-torq-surfboards" publisher: "Brandwave" --- # Firewire vs Torq: Which is searched more in New Zealand? Is Firewire or Torq more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surfboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Firewire and Torq - **Competitive set**: Surfboard brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Firewire Share of Search**: 26.4% - **Torq Share of Search**: 20.8% ## Is Firewire or Torq more popular in search? - In September 2026, Firewire had more branded searches than Torq among surfboard brands in New Zealand. Firewire had about 140 branded searches, while Torq had 110. Firewire made up 26.4% of all surfboard brand searches we track, and Torq accounted for 20.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Torq took it in November 2025, Firewire took it in February 2026. - Across the 12 months ending September 2026, Firewire’s share of searches among surfboard brands in New Zealand moved from 25.9% to 26.4%, and its estimated monthly branded searches held steady at 140. - Across the 12 months ending September 2026, Torq’s share of searches among surfboard brands in New Zealand moved from 20.4% to 20.8%, and its estimated monthly branded searches held steady at 110. ## Top surfboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Torq was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Firewire was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Torq was listed before Firewire in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JS Industries | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Firewire | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ocean & Earth | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Torq | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Pyzel | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about surfboard brands - Asked ChatGPT "Which surfboard brand should I buy in New Zealand?": 1. Ocean & Earth, 2. Torq, 3. JS Industries - Asked ChatGPT "What are the best surfboard brands in New Zealand?": 1. Firewire, 2. JS Industries, 3. Torq - Asked ChatGPT "What's the best surfboard brand in New Zealand for a beginner surfer?": 1. Ocean & Earth, 2. Torq - Searched Google, AI Overview "surfboard brands": 1. Firewire, 2. Pyzel, 3. JS Industries - Searched Google, AI Overview "surfboard nz": 1. JS Industries, 2. Pyzel, 3. Torq Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand surfboard brands in September 2026? - In September 2026, Torq gained share of searches among surfboard brands in New Zealand, from 10.3% to 20.8%. - In September 2026, Firewire lost share of searches among surfboard brands in New Zealand, from 36.2% to 26.4%. ## Month by month | Month | Firewire estimated searches | Firewire Share of Search | Firewire rank | Torq estimated searches | Torq Share of Search | Torq rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 25.9% | 2 | 110 | 20.4% | 4 | | Nov 2025 | 170 | 23.3% | 3 | 220 | 30.1% | 1 | | Dec 2025 | 170 | 22.4% | 3 | 200 | 26.3% | 2 | | Jan 2026 | 260 | 27.7% | 1 | 260 | 27.7% | 3 | | Feb 2026 | 260 | 31% | 1 | 170 | 20.2% | 3 | | Mar 2026 | 390 | 39.8% | 1 | 130 | 13.3% | 4 | | Apr 2026 | 320 | 33% | 1 | 110 | 11.3% | 4 | | May 2026 | 390 | 39.8% | 1 | 60 | 6.1% | 4 | | Jun 2026 | 210 | 28.4% | 2 | 80 | 10.8% | 4 | | Jul 2026 | 170 | 28.8% | 2 | 80 | 13.6% | 4 | | Aug 2026 | 210 | 36.2% | 1 | 60 | 10.3% | 4 | | Sep 2026 | 140 | 26.4% | 2 | 110 | 20.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Firewire’s and Torq’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Firewire**: Measured on the search term “firewire surfboard”. - **Torq**: Measured on the search terms “torq surfboard” and “torq surfboards”, summed into one figure. - [Firewire profile](/demand/nz/brands/firewire-surfboards) - [Torq profile](/demand/nz/brands/torq-surfboards) - [All surfboard brands in New Zealand](/demand/nz/categories/nz-surfboard-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Firewire or Torq more popular in search? In September 2026, Firewire had more branded searches than Torq among surfboard brands in New Zealand. Firewire had about 140 branded searches, while Torq had 110. Firewire made up 26.4% of all surfboard brand searches we track, and Torq accounted for 20.8%. ## Cite this page Brandwave. "Firewire vs Torq: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/firewire-surfboards-vs-torq-surfboards This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/firewire-surfboards-vs-torq-surfboards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.