--- title: "Firewire vs Pyzel: Which is searched more in New Zealand?" description: "Is Firewire or Pyzel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surfboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/firewire-surfboards-vs-pyzel" publisher: "Brandwave" --- # Firewire vs Pyzel: Which is searched more in New Zealand? Is Firewire or Pyzel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surfboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Firewire and Pyzel - **Competitive set**: Surfboard brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Firewire Share of Search**: 26.4% - **Pyzel Share of Search**: 30.2% ## Is Firewire or Pyzel more popular in search? - In September 2026, Pyzel had more branded searches than Firewire among surfboard brands in New Zealand. Pyzel had about 160 branded searches, while Firewire had 140. Pyzel made up 30.2% of all surfboard brand searches we track, and Firewire accounted for 26.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Firewire took it in March 2026, Pyzel took it in June 2026. - Across the 12 months ending September 2026, Firewire’s share of searches among surfboard brands in New Zealand moved from 25.9% to 26.4%, and its estimated monthly branded searches held steady at 140. - Across the 12 months ending September 2026, Pyzel’s share of searches among surfboard brands in New Zealand moved from 29.6% to 30.2%, and its estimated monthly branded searches held steady at 160. ## Top surfboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Firewire was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pyzel was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Firewire was listed before Pyzel in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JS Industries | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Firewire | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ocean & Earth | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Torq | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Pyzel | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about surfboard brands - Asked ChatGPT "Which surfboard brand should I buy in New Zealand?": 1. Ocean & Earth, 2. Torq, 3. JS Industries - Asked ChatGPT "What are the best surfboard brands in New Zealand?": 1. Firewire, 2. JS Industries, 3. Torq - Asked ChatGPT "What's the best surfboard brand in New Zealand for a beginner surfer?": 1. Ocean & Earth, 2. Torq - Searched Google, AI Overview "surfboard brands": 1. Firewire, 2. Pyzel, 3. JS Industries - Searched Google, AI Overview "surfboard nz": 1. JS Industries, 2. Pyzel, 3. Torq Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand surfboard brands in September 2026? - In September 2026, Firewire lost share of searches among surfboard brands in New Zealand, from 36.2% to 26.4%. - In September 2026, Pyzel lost share of searches among surfboard brands in New Zealand, from 36.2% to 30.2%. ## Month by month | Month | Firewire estimated searches | Firewire Share of Search | Firewire rank | Pyzel estimated searches | Pyzel Share of Search | Pyzel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 25.9% | 2 | 160 | 29.6% | 1 | | Nov 2025 | 170 | 23.3% | 3 | 180 | 24.7% | 2 | | Dec 2025 | 170 | 22.4% | 3 | 230 | 30.3% | 1 | | Jan 2026 | 260 | 27.7% | 1 | 260 | 27.7% | 2 | | Feb 2026 | 260 | 31% | 1 | 260 | 31% | 2 | | Mar 2026 | 390 | 39.8% | 1 | 280 | 28.6% | 2 | | Apr 2026 | 320 | 33% | 1 | 320 | 33% | 2 | | May 2026 | 390 | 39.8% | 1 | 350 | 35.7% | 2 | | Jun 2026 | 210 | 28.4% | 2 | 300 | 40.5% | 1 | | Jul 2026 | 170 | 28.8% | 2 | 220 | 37.3% | 1 | | Aug 2026 | 210 | 36.2% | 1 | 210 | 36.2% | 2 | | Sep 2026 | 140 | 26.4% | 2 | 160 | 30.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Firewire’s and Pyzel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Firewire**: Measured on the search term “firewire surfboard”. - **Pyzel**: Measured on the search terms “pyzel” and “pyzel surfboards”, summed into one figure. - [Firewire profile](/demand/nz/brands/firewire-surfboards) - [Pyzel profile](/demand/nz/brands/pyzel) - [All surfboard brands in New Zealand](/demand/nz/categories/nz-surfboard-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Firewire or Pyzel more popular in search? In September 2026, Pyzel had more branded searches than Firewire among surfboard brands in New Zealand. Pyzel had about 160 branded searches, while Firewire had 140. Pyzel made up 30.2% of all surfboard brand searches we track, and Firewire accounted for 26.4%. ## Cite this page Brandwave. "Firewire vs Pyzel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/firewire-surfboards-vs-pyzel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/firewire-surfboards-vs-pyzel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.