--- title: "Firewire vs Ocean & Earth: Which is searched more in New Zealand?" description: "Is Firewire or Ocean & Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surfboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/firewire-surfboards-vs-ocean-and-earth" publisher: "Brandwave" --- # Firewire vs Ocean & Earth: Which is searched more in New Zealand? Is Firewire or Ocean & Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surfboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Firewire and Ocean & Earth - **Competitive set**: Surfboard brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Firewire Share of Search**: 26.4% - **Ocean & Earth Share of Search**: 1.9% ## Is Firewire or Ocean & Earth more popular in search? - In September 2026, Firewire had more branded searches than Ocean & Earth among surfboard brands in New Zealand. Firewire had about 140 branded searches, while Ocean & Earth had 10. Firewire made up 26.4% of all surfboard brand searches we track, and Ocean & Earth accounted for 1.9%. - Firewire was ahead of Ocean & Earth in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Firewire’s share of searches among surfboard brands in New Zealand moved from 25.9% to 26.4%, and its estimated monthly branded searches held steady at 140. - Across the 12 months ending September 2026, Ocean & Earth’s share of searches among surfboard brands in New Zealand moved from 3.7% to 1.9%, and its estimated monthly branded searches moved from 20 to 10. ## Top surfboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Firewire was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ocean & Earth was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Firewire and Ocean & Earth were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JS Industries | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Firewire | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ocean & Earth | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Torq | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Pyzel | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about surfboard brands - Asked ChatGPT "Which surfboard brand should I buy in New Zealand?": 1. Ocean & Earth, 2. Torq, 3. JS Industries - Asked ChatGPT "What are the best surfboard brands in New Zealand?": 1. Firewire, 2. JS Industries, 3. Torq - Asked ChatGPT "What's the best surfboard brand in New Zealand for a beginner surfer?": 1. Ocean & Earth, 2. Torq - Searched Google, AI Overview "surfboard brands": 1. Firewire, 2. Pyzel, 3. JS Industries - Searched Google, AI Overview "surfboard nz": 1. JS Industries, 2. Pyzel, 3. Torq Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand surfboard brands in September 2026? - In September 2026, Firewire lost share of searches among surfboard brands in New Zealand, from 36.2% to 26.4%. - Ocean & Earth’s share of searches among surfboard brands in New Zealand has gained ground for 3 months in a row, from 1.4% to 1.9% in September 2026. ## Month by month | Month | Firewire estimated searches | Firewire Share of Search | Firewire rank | Ocean & Earth estimated searches | Ocean & Earth Share of Search | Ocean & Earth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 25.9% | 2 | 20 | 3.7% | 5 | | Nov 2025 | 170 | 23.3% | 3 | 20 | 2.7% | 5 | | Dec 2025 | 170 | 22.4% | 3 | 20 | 2.6% | 5 | | Jan 2026 | 260 | 27.7% | 1 | 20 | 2.1% | 5 | | Feb 2026 | 260 | 31% | 1 | 10 | 1.2% | 5 | | Mar 2026 | 390 | 39.8% | 1 | 10 | 1% | 5 | | Apr 2026 | 320 | 33% | 1 | 10 | 1% | 5 | | May 2026 | 390 | 39.8% | 1 | 10 | 1% | 5 | | Jun 2026 | 210 | 28.4% | 2 | 10 | 1.4% | 5 | | Jul 2026 | 170 | 28.8% | 2 | 10 | 1.7% | 5 | | Aug 2026 | 210 | 36.2% | 1 | 10 | 1.7% | 5 | | Sep 2026 | 140 | 26.4% | 2 | 10 | 1.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Firewire’s and Ocean & Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Firewire**: Measured on the search term “firewire surfboard”. - **Ocean & Earth**: Measured on the search term “ocean & earth”. - [Firewire profile](/demand/nz/brands/firewire-surfboards) - [Ocean & Earth profile](/demand/nz/brands/ocean-and-earth) - [All surfboard brands in New Zealand](/demand/nz/categories/nz-surfboard-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Firewire or Ocean & Earth more popular in search? In September 2026, Firewire had more branded searches than Ocean & Earth among surfboard brands in New Zealand. Firewire had about 140 branded searches, while Ocean & Earth had 10. Firewire made up 26.4% of all surfboard brand searches we track, and Ocean & Earth accounted for 1.9%. ## Cite this page Brandwave. "Firewire vs Ocean & Earth: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/firewire-surfboards-vs-ocean-and-earth This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/firewire-surfboards-vs-ocean-and-earth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.