--- title: "Firepot vs Radix Nutrition: Which is more popular in New Zealand?" description: "Is Firepot or Radix Nutrition more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor meal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/firepot-vs-radix-nutrition" publisher: "Brandwave" --- # Firepot vs Radix Nutrition: Which is more popular in New Zealand? Is Firepot or Radix Nutrition more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor meal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Firepot and Radix Nutrition - **Competitive set**: Outdoor meal brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Firepot Share of Search**: 2.3% - **Radix Nutrition Share of Search**: 33.3% ## Is Firepot or Radix Nutrition more popular in search? - In October 2026, Radix Nutrition had more branded searches than Firepot among outdoor meal brands in New Zealand. Radix Nutrition had about 1,300 branded searches, while Firepot had 90. Radix Nutrition made up 33.3% of all outdoor meal brand searches we track, and Firepot accounted for 2.3%. - Radix Nutrition was ahead of Firepot in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Firepot’s share of searches among outdoor meal brands in New Zealand moved from 1.5% to 2.3%, and its estimated monthly branded searches moved from 60 to 90. - Across the 12 months ending October 2026, Radix Nutrition’s share of searches among outdoor meal brands in New Zealand moved from 32.6% to 33.3%, and its estimated monthly branded searches held steady at 1.3K. ## Top outdoor meal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Radix Nutrition was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Firepot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Radix Nutrition was listed before Firepot in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Back Country Cuisine | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Real Meals | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Radix Nutrition | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Firepot | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Absolute Wilderness | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about outdoor meal brands - Asked ChatGPT "Which outdoor meal brand should I buy in New Zealand?": 1. Back Country Cuisine, 2. Real Meals, 3. Radix Nutrition - Asked ChatGPT "What are the best outdoor meal brands in New Zealand?": 1. Real Meals, 2. Back Country Cuisine, 3. Radix Nutrition, 4. Firepot - Asked ChatGPT "What's the best outdoor meal brand in New Zealand for light hiking meals?": 1. Real Meals, 2. Radix Nutrition, 3. Back Country Cuisine - Searched Google, AI Overview "freeze dried meals nz": 1. Back Country Cuisine, 2. Real Meals, 3. Radix Nutrition, 4. Firepot - Searched Google, AI Overview "tramping meals nz": 1. Back Country Cuisine, 2. Real Meals, 3. Absolute Wilderness Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand outdoor meal brands in October 2026? - In October 2026, Real Meals overtook Radix Nutrition to become the leader among outdoor meal brands in New Zealand, with 41% of the searches. - In October 2026, Radix Nutrition lost share of searches among outdoor meal brands in New Zealand, from 39.4% to 33.3%. - Estimated monthly branded searches for Firepot in New Zealand rose 50% over 12 measured months, from 60 to 90 in October 2026. ## How has branded search for Firepot and Radix Nutrition changed in New Zealand over the last 12 months? | Month | Firepot estimated searches | Firepot Share of Search | Firepot rank | Radix Nutrition estimated searches | Radix Nutrition Share of Search | Radix Nutrition rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 60 | 1.5% | 4 | 1.3K | 32.6% | 2 | | Dec 2025 | 70 | 2.3% | 4 | 720 | 24.1% | 3 | | Jan 2026 | 110 | 3.1% | 4 | 880 | 25.1% | 3 | | Feb 2026 | 80 | 2.2% | 4 | 1K | 27.9% | 2 | | Mar 2026 | 60 | 1.5% | 4 | 1K | 25% | 3 | | Apr 2026 | 60 | 2% | 4 | 880 | 29.5% | 2 | | May 2026 | 70 | 2.6% | 4 | 1K | 37.5% | 1 | | Jun 2026 | 70 | 2.9% | 4 | 1K | 41% | 1 | | Jul 2026 | 60 | 2.6% | 4 | 880 | 38.1% | 1 | | Aug 2026 | 60 | 2.4% | 4 | 1K | 39.2% | 1 | | Sep 2026 | 50 | 2% | 4 | 1K | 39.4% | 1 | | Oct 2026 | 90 | 2.3% | 4 | 1.3K | 33.3% | 2 | ## How are Firepot’s and Radix Nutrition’s branded searches counted? Brandwave collects information about searches that people make online using Firepot’s and Radix Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Firepot**: Measured on the search terms “firepot” and “firepot meals”, summed into one figure. - **Radix Nutrition**: Measured on the search term “radix nutrition”. - [Firepot profile](/demand/nz/brands/firepot) - [Radix Nutrition profile](/demand/nz/brands/radix-nutrition) - [All outdoor meal brands in New Zealand](/demand/nz/categories/nz-outdoor-meal-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Firepot or Radix Nutrition more popular in search? In October 2026, Radix Nutrition had more branded searches than Firepot among outdoor meal brands in New Zealand. Radix Nutrition had about 1,300 branded searches, while Firepot had 90. Radix Nutrition made up 33.3% of all outdoor meal brand searches we track, and Firepot accounted for 2.3%. ## Cite this page Brandwave. "Firepot vs Radix Nutrition: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/firepot-vs-radix-nutrition This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/firepot-vs-radix-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.