--- title: "Firefox vs Safari: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Firefox or Safari? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/firefox-vs-safari" publisher: "Brandwave" --- # Firefox vs Safari: Which is more popular by branded search in New Zealand? Which is more popular in search, Firefox or Safari? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Firefox and Safari - **Competitive set**: Web browsers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Firefox Share of Search**: 10.3% - **Safari Share of Search**: 2.1% ## Which is more popular in search, Firefox or Safari? - In August 2026, Firefox had more branded searches than Safari among web browsers in New Zealand. Firefox was estimated to have 13.3K branded searches compared to Safari’s 2.7K, and held a 10.3% Share of Search versus Safari’s 2.1%. - Firefox was ahead of Safari in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Firefox’s estimated Share of Search among web browsers in New Zealand moved from 11.2% to 10.3%, and its estimated monthly branded searches moved from 12.6K to 13.3K. - Across the 11 months ending August 2026, Safari’s estimated Share of Search among web browsers in New Zealand moved from 2.4% to 2.1%, and its estimated monthly branded searches held steady at 2.7K. ## How did search popularity change for New Zealand web browsers in August 2026? - In August 2026, Firefox gained estimated Share of Search among web browsers in New Zealand, from 9.7% to 10.3%. ## Month by month | Month | Firefox estimated searches | Firefox Share of Search | Firefox rank | Safari estimated searches | Safari Share of Search | Safari rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.6K | 11.2% | 2 | 2.7K | 2.4% | 6 | | Nov 2025 | 10.5K | 9.9% | 2 | 1.8K | 1.7% | 6 | | Dec 2025 | 10.6K | 11.5% | 2 | 2.4K | 2.6% | 6 | | Jan 2026 | 10.5K | 10.7% | 2 | 3.4K | 3.4% | 4 | | Feb 2026 | 10.4K | 8.4% | 2 | 3.2K | 2.6% | 6 | | Mar 2026 | 12.4K | 9% | 2 | 3.4K | 2.5% | 6 | | Apr 2026 | 10.8K | 9.8% | 2 | 2.4K | 2.2% | 6 | | May 2026 | 12.7K | 9.7% | 2 | 2.8K | 2.1% | 6 | | Jun 2026 | 12.5K | 9.7% | 2 | 2.7K | 2.1% | 6 | | Jul 2026 | 11.2K | 9.7% | 2 | 2.7K | 2.4% | 6 | | Aug 2026 | 13.3K | 10.3% | 2 | 2.7K | 2.1% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Firefox’s and Safari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Firefox**: Measured on the search terms “adblock firefox”, “firefox”, “firefox com”, “firefox dl”, “firefox en”, “firefox focus”, “firefox for android”, “firefox near me”, “firefox nz”, “firefox online”, “firefox osx”, “firefox private browsing”, “firefox relay”, “firefox ublock”, “mozilla firefox”, “mozilla firefox download” and “mozilla firefox website”, summed into one figure. - **Safari**: Measured on the search terms “clear browser cookies safari”, “download safari for windows”, “open safari browser”, “private browser safari”, “safari browser”, “safari browser for mac”, “safari browser for windows”, “safari browser updates” and “safari download”, summed into one figure. - [Firefox profile](/demand/nz/brands/firefox) - [Safari profile](/demand/nz/brands/safari) - [All web browsers in New Zealand](/demand/nz/categories/nz-web-browsers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Firefox or Safari? In August 2026, Firefox had more branded searches than Safari among web browsers in New Zealand. Firefox was estimated to have 13.3K branded searches compared to Safari’s 2.7K, and held a 10.3% Share of Search versus Safari’s 2.1%. ## Cite this page Brandwave. "Firefox vs Safari: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/firefox-vs-safari This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/firefox-vs-safari. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.