--- title: "Firefox vs Microsoft Edge: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Firefox or Microsoft Edge? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/firefox-vs-microsoft-edge" publisher: "Brandwave" --- # Firefox vs Microsoft Edge: Which is more popular by branded search in New Zealand? Which is more popular in search, Firefox or Microsoft Edge? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Firefox and Microsoft Edge - **Competitive set**: Web browsers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Firefox Share of Search**: 10.3% - **Microsoft Edge Share of Search**: 4.7% ## Which is more popular in search, Firefox or Microsoft Edge? - In August 2026, Firefox had more branded searches than Microsoft Edge among web browsers in New Zealand. Firefox was estimated to have 13.3K branded searches compared to Microsoft Edge’s 6.1K, and held a 10.3% Share of Search versus Microsoft Edge’s 4.7%. - Firefox was ahead of Microsoft Edge in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Firefox’s estimated Share of Search among web browsers in New Zealand moved from 11.2% to 10.3%, and its estimated monthly branded searches moved from 12.6K to 13.3K. - Across the 11 months ending August 2026, Microsoft Edge’s estimated Share of Search among web browsers in New Zealand moved from 3.4% to 4.7%, and its estimated monthly branded searches moved from 3.8K to 6.1K. ## How did search popularity change for New Zealand web browsers in August 2026? - In August 2026, Firefox gained estimated Share of Search among web browsers in New Zealand, from 9.7% to 10.3%. - Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026. ## Month by month | Month | Firefox estimated searches | Firefox Share of Search | Firefox rank | Microsoft Edge estimated searches | Microsoft Edge Share of Search | Microsoft Edge rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.6K | 11.2% | 2 | 3.8K | 3.4% | 4 | | Nov 2025 | 10.5K | 9.9% | 2 | 3.3K | 3.1% | 4 | | Dec 2025 | 10.6K | 11.5% | 2 | 2.7K | 3% | 5 | | Jan 2026 | 10.5K | 10.7% | 2 | 3.2K | 3.3% | 5 | | Feb 2026 | 10.4K | 8.4% | 2 | 4.3K | 3.5% | 4 | | Mar 2026 | 12.4K | 9% | 2 | 4.7K | 3.4% | 4 | | Apr 2026 | 10.8K | 9.8% | 2 | 4K | 3.6% | 4 | | May 2026 | 12.7K | 9.7% | 2 | 5.1K | 3.9% | 4 | | Jun 2026 | 12.5K | 9.7% | 2 | 4.8K | 3.7% | 4 | | Jul 2026 | 11.2K | 9.7% | 2 | 5.7K | 5% | 4 | | Aug 2026 | 13.3K | 10.3% | 2 | 6.1K | 4.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Firefox’s and Microsoft Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Firefox**: Measured on the search terms “adblock firefox”, “firefox”, “firefox com”, “firefox dl”, “firefox en”, “firefox focus”, “firefox for android”, “firefox near me”, “firefox nz”, “firefox online”, “firefox osx”, “firefox private browsing”, “firefox relay”, “firefox ublock”, “mozilla firefox”, “mozilla firefox download” and “mozilla firefox website”, summed into one figure. - **Microsoft Edge**: Measured on the search terms “deleting microsoft edge”, “edge browser”, “edge browser download”, “edge browser macos”, “https microsoft edge”, “microsoft edge”, “microsoft edge download”, “microsoft edge online”, “microsoft edge osx”, “microsoft edge webview2”, “microsoftedge”, “microsoftedge download”, “ms edge browser” and “uninstalling microsoft edge”, summed into one figure. - [Firefox profile](/demand/nz/brands/firefox) - [Microsoft Edge profile](/demand/nz/brands/microsoft-edge) - [All web browsers in New Zealand](/demand/nz/categories/nz-web-browsers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Firefox or Microsoft Edge? In August 2026, Firefox had more branded searches than Microsoft Edge among web browsers in New Zealand. Firefox was estimated to have 13.3K branded searches compared to Microsoft Edge’s 6.1K, and held a 10.3% Share of Search versus Microsoft Edge’s 4.7%. ## Cite this page Brandwave. "Firefox vs Microsoft Edge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/firefox-vs-microsoft-edge This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/firefox-vs-microsoft-edge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.