--- title: "Firefox vs Google Chrome: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Firefox or Google Chrome? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/firefox-vs-google-chrome" publisher: "Brandwave" --- # Firefox vs Google Chrome: Which is more popular by branded search in New Zealand? Which is more popular in search, Firefox or Google Chrome? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Firefox and Google Chrome - **Competitive set**: Web browsers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Firefox Share of Search**: 10.3% - **Google Chrome Share of Search**: 75.2% ## Which is more popular in search, Firefox or Google Chrome? - In August 2026, Google Chrome had more branded searches than Firefox among web browsers in New Zealand. Google Chrome was estimated to have 96.9K branded searches compared to Firefox’s 13.3K, and held a 75.2% Share of Search versus Firefox’s 10.3%. - Google Chrome was ahead of Firefox in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Firefox’s estimated Share of Search among web browsers in New Zealand moved from 11.2% to 10.3%, and its estimated monthly branded searches moved from 12.6K to 13.3K. - Across the 11 months ending August 2026, Google Chrome’s estimated Share of Search among web browsers in New Zealand moved from 75.4% to 75.2%, and its estimated monthly branded searches moved from 84.7K to 96.9K. ## How did search popularity change for New Zealand web browsers in August 2026? - In August 2026, Google Chrome gained estimated Share of Search among web browsers in New Zealand, from 74.1% to 75.2%. - In August 2026, Firefox gained estimated Share of Search among web browsers in New Zealand, from 9.7% to 10.3%. ## Month by month | Month | Firefox estimated searches | Firefox Share of Search | Firefox rank | Google Chrome estimated searches | Google Chrome Share of Search | Google Chrome rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.6K | 11.2% | 2 | 84.7K | 75.4% | 1 | | Nov 2025 | 10.5K | 9.9% | 2 | 82.9K | 78.1% | 1 | | Dec 2025 | 10.6K | 11.5% | 2 | 67.6K | 73.8% | 1 | | Jan 2026 | 10.5K | 10.7% | 2 | 72.4K | 73.9% | 1 | | Feb 2026 | 10.4K | 8.4% | 2 | 95.4K | 77.2% | 1 | | Mar 2026 | 12.4K | 9% | 2 | 107K | 77.6% | 1 | | Apr 2026 | 10.8K | 9.8% | 2 | 83.2K | 75.7% | 1 | | May 2026 | 12.7K | 9.7% | 2 | 96.8K | 74.4% | 1 | | Jun 2026 | 12.5K | 9.7% | 2 | 98.9K | 76.3% | 1 | | Jul 2026 | 11.2K | 9.7% | 2 | 85.4K | 74.1% | 1 | | Aug 2026 | 13.3K | 10.3% | 2 | 96.9K | 75.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Firefox’s and Google Chrome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Firefox**: Measured on the search terms “adblock firefox”, “firefox”, “firefox com”, “firefox dl”, “firefox en”, “firefox focus”, “firefox for android”, “firefox near me”, “firefox nz”, “firefox online”, “firefox osx”, “firefox private browsing”, “firefox relay”, “firefox ublock”, “mozilla firefox”, “mozilla firefox download” and “mozilla firefox website”, summed into one figure. - **Google Chrome**: Measured on the search terms “chrome”, “chrome dino”, “chrome dl”, “chrome exte”, “chrome flags”, “chrome music lab”, “chrome store”, “chrome web”, “chrome webstore”, “g chrome”, “google chrome browser”, “google chrome download”, “google chrome near me”, “google chrome new zealand”, “google chrome nz”, “google chrome online”, “google chrome store”, “googlechrome browser” and “googlechrome download”, summed into one figure. - [Firefox profile](/demand/nz/brands/firefox) - [Google Chrome profile](/demand/nz/brands/google-chrome) - [All web browsers in New Zealand](/demand/nz/categories/nz-web-browsers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Firefox or Google Chrome? In August 2026, Google Chrome had more branded searches than Firefox among web browsers in New Zealand. Google Chrome was estimated to have 96.9K branded searches compared to Firefox’s 13.3K, and held a 75.2% Share of Search versus Firefox’s 10.3%. ## Cite this page Brandwave. "Firefox vs Google Chrome: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/firefox-vs-google-chrome This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/firefox-vs-google-chrome. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.