--- title: "Firebase vs Microsoft Entra External ID: Which is searched more in New Zealand?" description: "Is Firebase or Microsoft Entra External ID more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/firebase-vs-microsoft-entra-external-id" publisher: "Brandwave" --- # Firebase vs Microsoft Entra External ID: Which is searched more in New Zealand? Is Firebase or Microsoft Entra External ID more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Firebase and Microsoft Entra External ID - **Competitive set**: Authentication platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Firebase Share of Search**: 1.2% - **Microsoft Entra External ID Share of Search**: 1.8% ## Is Firebase or Microsoft Entra External ID more popular in search? - In September 2026, Microsoft Entra External ID had more branded searches than Firebase among authentication platforms in New Zealand. Microsoft Entra External ID had about 60 branded searches, while Firebase had 40. Microsoft Entra External ID made up 1.8% of all authentication platform searches we track, and Firebase accounted for 1.2%. - The lead changed hands 2 times in the 12 months ending September 2026: Firebase took it in November 2025, Microsoft Entra External ID took it in December 2025. - Across the 12 months ending September 2026, Firebase’s share of searches among authentication platforms in New Zealand held steady at 1.2%, and its estimated monthly branded searches moved from 50 to 40. - Across the 12 months ending September 2026, Microsoft Entra External ID’s share of searches among authentication platforms in New Zealand moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 90 to 60. ## Top authentication platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Entra External ID was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Firebase was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Firebase and Microsoft Entra External ID were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Auth0 | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Microsoft Entra ID | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon Cognito | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Clerk | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Okta | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Microsoft Entra External ID | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Firebase | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | WorkOS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stytch | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Frontegg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about authentication platforms - Asked ChatGPT "Which authentication platform should I use in New Zealand?": 1. Auth0, 2. Microsoft Entra ID, 3. Amazon Cognito, 4. Microsoft Entra External ID - Asked ChatGPT "What are the best authentication platforms in New Zealand?": 1. Auth0, 2. Microsoft Entra ID, 3. Okta, 4. Amazon Cognito, 5. Firebase, 6. Microsoft Entra External ID - Asked ChatGPT "What's the best authentication platform in New Zealand for login for apps?": 1. Clerk, 2. Auth0, 3. Amazon Cognito - Searched Google, AI Overview "authentication platform": 1. Stytch - Searched Google, AI Overview "identity platform": 1. Microsoft Entra ID Not named in any answer: WorkOS and Frontegg. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand authentication platforms in September 2026? - In September 2026, Microsoft Entra External ID overtook Clerk to rank 6th among authentication platforms in New Zealand, with 1.8% of the searches. - In September 2026, Firebase rose from 9th to 8th among authentication platforms in New Zealand. ## Month by month | Month | Firebase estimated searches | Firebase Share of Search | Firebase rank | Microsoft Entra External ID estimated searches | Microsoft Entra External ID Share of Search | Microsoft Entra External ID rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 1.2% | 8 | 90 | 2.2% | 6 | | Nov 2025 | 70 | 1.9% | 7 | 60 | 1.6% | 8 | | Dec 2025 | 40 | 1.4% | 8 | 60 | 2.1% | 7 | | Jan 2026 | 40 | 1.2% | 8 | 50 | 1.4% | 7 | | Feb 2026 | 30 | 0.89% | 8 | 90 | 2.7% | 5 | | Mar 2026 | 40 | 0.9% | 8 | 70 | 1.6% | 7 | | Apr 2026 | 40 | 1.1% | 8 | 70 | 1.9% | 7 | | May 2026 | 30 | 0.77% | 8 | 50 | 1.3% | 7 | | Jun 2026 | 50 | 1.2% | 8 | 70 | 1.7% | 7 | | Jul 2026 | 40 | 0.94% | 8 | 50 | 1.2% | 7 | | Aug 2026 | 30 | 0.81% | 9 | 40 | 1.1% | 7 | | Sep 2026 | 40 | 1.2% | 8 | 60 | 1.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Firebase’s and Microsoft Entra External ID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Firebase**: Measured on the search term “firebase authentication”. - **Microsoft Entra External ID**: Measured on the search terms “azure ad b2c” and “entra external id”, summed into one figure. - [Firebase profile](/demand/nz/brands/firebase) - [Microsoft Entra External ID profile](/demand/nz/brands/microsoft-entra-external-id) - [All authentication platforms in New Zealand](/demand/nz/categories/nz-authentication-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Firebase or Microsoft Entra External ID more popular in search? In September 2026, Microsoft Entra External ID had more branded searches than Firebase among authentication platforms in New Zealand. Microsoft Entra External ID had about 60 branded searches, while Firebase had 40. Microsoft Entra External ID made up 1.8% of all authentication platform searches we track, and Firebase accounted for 1.2%. ## Cite this page Brandwave. "Firebase vs Microsoft Entra External ID: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/firebase-vs-microsoft-entra-external-id This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/firebase-vs-microsoft-entra-external-id. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.