--- title: "Finish vs Tide: Which is searched more in New Zealand?" description: "Is Finish or Tide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Detergent pods brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/finish-dishwashing-vs-tide" publisher: "Brandwave" --- # Finish vs Tide: Which is searched more in New Zealand? Is Finish or Tide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Detergent pods brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Finish and Tide - **Competitive set**: Detergent pods brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Finish Share of Search**: 12.9% - **Tide Share of Search**: 0.78% ## Is Finish or Tide more popular in search? - In September 2026, Finish had more branded searches than Tide among detergent pods brands in New Zealand. Finish had about 500 branded searches, while Tide had 30. Finish made up 12.9% of all detergent pods brand searches we track, and Tide accounted for 0.78%. - Finish was ahead of Tide in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Finish’s share of searches among detergent pods brands in New Zealand moved from 12% to 12.9%, and its estimated monthly branded searches moved from 370 to 500. - Across the 12 months ending September 2026, Tide’s share of searches among detergent pods brands in New Zealand moved from 0.32% to 0.78%, and its estimated monthly branded searches moved from 10 to 30. ## Top detergent pods brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tide was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Finish did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Persil | 3 of 3 | 1 of 2 | 4 of 5 | | Finish | 0 of 3 | 0 of 2 | 0 of 5 | | Tide | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about detergent pods brands - Asked ChatGPT "Which detergent pods brand should I buy in New Zealand?": 1. Persil - Asked ChatGPT "What are the best detergent pods brands in New Zealand?": 1. Persil - Asked ChatGPT "What's the best detergent pods brand in New Zealand for a family load?": 1. Persil - Searched Google, AI Overview "best detergent pods": 1. Tide, 2. Persil - Searched Google, AI Overview "laundry pods nz": 1. Tide Not named in any answer: Finish. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand detergent pods brands in September 2026? - Estimated monthly branded searches for Tide in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026. - Estimated monthly branded searches for Finish in New Zealand rose 35.1% over 12 measured months, from 370 to 500 in September 2026. ## Month by month | Month | Finish estimated searches | Finish Share of Search | Finish rank | Tide estimated searches | Tide Share of Search | Tide rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 370 | 12% | 2 | 10 | 0.32% | 3 | | Nov 2025 | 400 | 12.9% | 2 | 10 | 0.32% | 3 | | Dec 2025 | 330 | 12.1% | 2 | 20 | 0.73% | 3 | | Jan 2026 | 400 | 11.7% | 2 | 40 | 1.2% | 3 | | Feb 2026 | 420 | 14.9% | 2 | 10 | 0.36% | 3 | | Mar 2026 | 630 | 17.5% | 2 | 20 | 0.55% | 3 | | Apr 2026 | 390 | 12.5% | 2 | 20 | 0.64% | 3 | | May 2026 | 500 | 14.4% | 2 | 10 | 0.29% | 3 | | Jun 2026 | 400 | 11.8% | 2 | 10 | 0.29% | 3 | | Jul 2026 | 540 | 13.7% | 2 | 30 | 0.76% | 3 | | Aug 2026 | 520 | 12.5% | 2 | 20 | 0.48% | 3 | | Sep 2026 | 500 | 12.9% | 2 | 30 | 0.78% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Finish’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Finish**: Measured on the search terms “finish powerball”, “finish powerball quantum”, “finish powerball ultimate” and “finish quantum”, summed into one figure. - **Tide**: Measured on the search term “tide detergent nz”. - [Finish profile](/demand/nz/brands/finish-dishwashing) - [Tide profile](/demand/nz/brands/tide) - [All detergent pods brands in New Zealand](/demand/nz/categories/nz-detergent-pods-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Finish or Tide more popular in search? In September 2026, Finish had more branded searches than Tide among detergent pods brands in New Zealand. Finish had about 500 branded searches, while Tide had 30. Finish made up 12.9% of all detergent pods brand searches we track, and Tide accounted for 0.78%. ## Cite this page Brandwave. "Finish vs Tide: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/finish-dishwashing-vs-tide This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/finish-dishwashing-vs-tide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.