---
title: "Finish vs Palmolive: Which is searched more in New Zealand?"
description: "Is Finish or Palmolive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/finish-dishwashing-vs-palmolive"
publisher: "Brandwave"
---

# Finish vs Palmolive: Which is searched more in New Zealand?

Is Finish or Palmolive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Finish and Palmolive
- **Competitive set**: Dishwashing brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Finish Share of Search**: 37.5%
- **Palmolive Share of Search**: 8.5%

## Is Finish or Palmolive more popular in search?

- In September 2026, Finish had more branded searches than Palmolive among dishwashing brands in New Zealand. Finish had about 2,910 branded searches, while Palmolive had 660. Finish made up 37.5% of all dishwashing brand searches we track, and Palmolive accounted for 8.5%.
- Finish was ahead of Palmolive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Finish’s share of searches among dishwashing brands in New Zealand moved from 35.7% to 37.5%, and its estimated monthly branded searches moved from 2.3K to 2.9K.
- Across the 12 months ending September 2026, Palmolive’s share of searches among dishwashing brands in New Zealand moved from 7.8% to 8.5%, and its estimated monthly branded searches moved from 510 to 660.

## Top dishwashing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Finish and Palmolive were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Palmolive was listed before Finish in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Morning Fresh | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| ecostore | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Finish | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Earth Choice | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Palmolive | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Fairy | 6th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about dishwashing brands

- Asked ChatGPT "Which dishwashing brand should I buy in New Zealand?": 1. Morning Fresh, 2. Finish
- Asked ChatGPT "What are the best dishwashing brands in New Zealand?": 1. Morning Fresh, 2. ecostore, 3. Earth Choice, 4. Palmolive, 5. Finish, 6. Fairy
- Asked ChatGPT "What's the best dishwashing brand in New Zealand for everyday cleaning?": 1. Morning Fresh, 2. Palmolive, 3. ecostore
- Searched Google, AI Overview "dishwasher tablets nz": 1. Finish, 2. Fairy, 3. ecostore
- Searched Google, AI Overview "dishwashing liquid nz": 1. Earth Choice, 2. ecostore, 3. Palmolive

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand dishwashing brands in September 2026?

- In September 2026, Palmolive lost share of searches among dishwashing brands in New Zealand, from 9.9% to 8.5%.
- Estimated monthly branded searches for Finish in New Zealand rose 24.9% over 12 measured months, from 2.3K to 2.9K in September 2026.

## Month by month

| Month | Finish estimated searches | Finish Share of Search | Finish rank | Palmolive estimated searches | Palmolive Share of Search | Palmolive rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3K | 35.7% | 2 | 510 | 7.8% | 3 |
| Nov 2025 | 2K | 30.6% | 2 | 430 | 6.5% | 3 |
| Dec 2025 | 1.9K | 33.5% | 2 | 430 | 7.5% | 3 |
| Jan 2026 | 2.4K | 34.4% | 2 | 530 | 7.7% | 3 |
| Feb 2026 | 2.7K | 39.6% | 2 | 430 | 6.4% | 3 |
| Mar 2026 | 3.4K | 44.7% | 1 | 530 | 7% | 3 |
| Apr 2026 | 2.7K | 37.7% | 2 | 530 | 7.4% | 3 |
| May 2026 | 2.8K | 38.4% | 2 | 550 | 7.5% | 3 |
| Jun 2026 | 2.4K | 34.6% | 2 | 590 | 8.5% | 3 |
| Jul 2026 | 2.9K | 37.4% | 2 | 810 | 10.6% | 3 |
| Aug 2026 | 3K | 37.1% | 2 | 810 | 9.9% | 3 |
| Sep 2026 | 2.9K | 37.5% | 2 | 660 | 8.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Finish’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Finish**: Measured on the search terms “finish dishwasher powder”, “finish dishwasher tablets”, “finish dishwashing liquid”, “finish powerball”, “finish powerball quantum”, “finish powerball ultimate” and “finish quantum”, summed into one figure.
- **Palmolive**: Measured on the search terms “palmolive dish soap” and “palmolive dishwashing liquid”, summed into one figure.

- [Finish profile](/demand/nz/brands/finish-dishwashing)
- [Palmolive profile](/demand/nz/brands/palmolive)
- [All dishwashing brands in New Zealand](/demand/nz/categories/nz-dishwasher-detergent-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Finish or Palmolive more popular in search?

In September 2026, Finish had more branded searches than Palmolive among dishwashing brands in New Zealand. Finish had about 2,910 branded searches, while Palmolive had 660. Finish made up 37.5% of all dishwashing brand searches we track, and Palmolive accounted for 8.5%.

## Cite this page

Brandwave. "Finish vs Palmolive: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/finish-dishwashing-vs-palmolive

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/finish-dishwashing-vs-palmolive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
