---
title: "FilterPixel vs Narrative: Which is searched more in New Zealand?"
description: "Is FilterPixel or Narrative more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo culling software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/filterpixel-vs-narrative"
publisher: "Brandwave"
---

# FilterPixel vs Narrative: Which is searched more in New Zealand?

Is FilterPixel or Narrative more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo culling software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FilterPixel and Narrative
- **Competitive set**: Photo culling software
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **FilterPixel Share of Search**: 0.66%
- **Narrative Share of Search**: 0.66%

## Is FilterPixel or Narrative more popular in search?

- In September 2026, FilterPixel and Narrative were level in searches among photo culling software in New Zealand, with an estimated 10 branded searches each, at 0.66% of the total each.
- FilterPixel was ahead of Narrative in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FilterPixel’s share of searches among photo culling software in New Zealand moved from 0.53% to 0.66%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Narrative’s share of searches among photo culling software in New Zealand moved from 1.1% to 0.66%, and its estimated monthly branded searches moved from 20 to 10.

## Top photo culling software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Narrative appeared in all five answers. FilterPixel was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Narrative was listed before FilterPixel in four out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Aftershoot | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Narrative | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| FilterPixel | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Photo Mechanic | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Imagen AI | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Adobe Lightroom | 6th | 3 of 3 | 2 of 2 | 5 of 5 |
| Evoto AI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about photo culling software

- Asked ChatGPT "Which photo culling software should I use in New Zealand?": 1. Aftershoot, 2. Narrative, 3. Photo Mechanic, 4. Adobe Lightroom
- Asked ChatGPT "What are the best photo culling software brands in New Zealand?": 1. Aftershoot, 2. Narrative, 3. FilterPixel, 4. Photo Mechanic, 5. Adobe Lightroom
- Asked ChatGPT "What's the best photo culling software in New Zealand for wedding photos?": 1. Aftershoot, 2. Narrative, 3. Photo Mechanic, 4. Adobe Lightroom
- Searched Google, AI Overview "photo culling software": 1. Aftershoot, 2. FilterPixel, 3. Narrative, 4. Imagen AI, 5. Photo Mechanic, 6. Adobe Lightroom
- Searched Google, AI Overview "ai photo culling": 1. Aftershoot, 2. Imagen AI, 3. Narrative, 4. FilterPixel, 5. Adobe Lightroom

Not named in any answer: Evoto AI.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand photo culling software in September 2026?

- In September 2026, Narrative lost share of searches among photo culling software in New Zealand, from 1.2% to 0.66%.
- In September 2026, FilterPixel rose from 7th to 6th among photo culling software in New Zealand.

## Month by month

| Month | FilterPixel estimated searches | FilterPixel Share of Search | FilterPixel rank | Narrative estimated searches | Narrative Share of Search | Narrative rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.53% | 7 | 20 | 1.1% | 6 |
| Nov 2025 | 10 | 0.61% | 7 | 20 | 1.2% | 6 |
| Dec 2025 | 10 | 0.61% | 7 | 20 | 1.2% | 6 |
| Jan 2026 | 10 | 0.6% | 7 | 20 | 1.2% | 6 |
| Feb 2026 | 10 | 0.55% | 7 | 140 | 7.7% | 3 |
| Mar 2026 | 10 | 0.49% | 7 | 70 | 3.4% | 5 |
| Apr 2026 | 10 | 0.58% | 7 | 70 | 4.1% | 5 |
| May 2026 | 10 | 0.58% | 7 | 50 | 2.9% | 6 |
| Jun 2026 | 20 | 1.1% | 7 | 50 | 2.9% | 5 |
| Jul 2026 | 10 | 0.68% | 7 | 20 | 1.4% | 6 |
| Aug 2026 | 10 | 0.62% | 7 | 20 | 1.2% | 6 |
| Sep 2026 | 10 | 0.66% | 6 | 10 | 0.66% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using FilterPixel’s and Narrative’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FilterPixel**: Measured on the search term “filterpixel”.
- **Narrative**: Measured on the search term “narrative photo”.

- [FilterPixel profile](/demand/nz/brands/filterpixel)
- [Narrative profile](/demand/nz/brands/narrative)
- [All photo culling software in New Zealand](/demand/nz/categories/nz-photo-culling-software): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is FilterPixel or Narrative more popular in search?

In September 2026, FilterPixel and Narrative were level in searches among photo culling software in New Zealand, with an estimated 10 branded searches each, at 0.66% of the total each.

## Cite this page

Brandwave. "FilterPixel vs Narrative: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/filterpixel-vs-narrative

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/filterpixel-vs-narrative. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
