--- title: "Fillout vs Typeform: Which is searched more in New Zealand?" description: "Is Fillout or Typeform more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Form builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fillout-vs-typeform" publisher: "Brandwave" --- # Fillout vs Typeform: Which is searched more in New Zealand? Is Fillout or Typeform more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Form builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fillout and Typeform - **Competitive set**: Form builders - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fillout Share of Search**: 5% - **Typeform Share of Search**: 20.5% ## Is Fillout or Typeform more popular in search? - In September 2026, Typeform had more branded searches than Fillout among form builders in New Zealand. Typeform had about 1,300 branded searches, while Fillout had 320. Typeform made up 20.5% of all form builder searches we track, and Fillout accounted for 5%. - Typeform was ahead of Fillout in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fillout’s share of searches among form builders in New Zealand moved from 3.2% to 5%, and its estimated monthly branded searches moved from 210 to 320. - Across the 12 months ending September 2026, Typeform’s share of searches among form builders in New Zealand moved from 28.6% to 20.5%, and its estimated monthly branded searches moved from 1.9K to 1.3K. ## Top form builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Typeform was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fillout was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fillout and Typeform were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jotform | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tally | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Typeform | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Fillout | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Snapforms | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Google Forms | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Microsoft Forms | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about form builders - Asked ChatGPT "Which form builder should I use in New Zealand?": 1. Tally, 2. Jotform, 3. Fillout, 4. Microsoft Forms, 5. Typeform - Asked ChatGPT "What are the best form builders in New Zealand?": 1. Jotform, 2. Typeform, 3. Snapforms, 4. Fillout, 5. Tally, 6. Microsoft Forms, 7. Google Forms - Asked ChatGPT "What's the best form builder in New Zealand for online forms?": 1. Snapforms, 2. Tally, 3. Jotform, 4. Google Forms - Searched Google, AI Overview "online form builder": 1. Google Forms, 2. Jotform, 3. Microsoft Forms, 4. Typeform, 5. Tally - Searched Google, AI Overview "best form builder": 1. Tally, 2. Fillout, 3. Typeform, 4. Jotform, 5. Google Forms Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand form builders in September 2026? - Typeform’s share of searches among form builders in New Zealand has lost ground for 3 months in a row, from 21.3% to 20.5% in September 2026. - Estimated monthly branded searches for Fillout in New Zealand rose 52.4% over 12 measured months, from 210 to 320 in September 2026. ## Month by month | Month | Fillout estimated searches | Fillout Share of Search | Fillout rank | Typeform estimated searches | Typeform Share of Search | Typeform rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 3.2% | 3 | 1.9K | 28.6% | 2 | | Nov 2025 | 210 | 3.1% | 3 | 1.9K | 28.2% | 2 | | Dec 2025 | 110 | 2.7% | 3 | 1K | 24.1% | 2 | | Jan 2026 | 170 | 3.1% | 3 | 1.6K | 28.8% | 2 | | Feb 2026 | 210 | 3.3% | 3 | 1.6K | 24.8% | 2 | | Mar 2026 | 260 | 3.3% | 3 | 1.9K | 24.2% | 2 | | Apr 2026 | 210 | 3.3% | 3 | 1.6K | 24.8% | 2 | | May 2026 | 260 | 4% | 3 | 1.6K | 24.4% | 2 | | Jun 2026 | 260 | 3.5% | 3 | 1.6K | 21.3% | 2 | | Jul 2026 | 260 | 4.2% | 3 | 1.3K | 20.9% | 2 | | Aug 2026 | 320 | 5.1% | 3 | 1.3K | 20.7% | 2 | | Sep 2026 | 320 | 5% | 3 | 1.3K | 20.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fillout’s and Typeform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fillout**: Measured on the search term “fillout”. - **Typeform**: Measured on the search term “typeform”. - [Fillout profile](/demand/nz/brands/fillout) - [Typeform profile](/demand/nz/brands/typeform) - [All form builders in New Zealand](/demand/nz/categories/nz-form-builders): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fillout or Typeform more popular in search? In September 2026, Typeform had more branded searches than Fillout among form builders in New Zealand. Typeform had about 1,300 branded searches, while Fillout had 320. Typeform made up 20.5% of all form builder searches we track, and Fillout accounted for 5%. ## Cite this page Brandwave. "Fillout vs Typeform: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fillout-vs-typeform This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fillout-vs-typeform. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.