---
title: "Filemail vs Smash: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Filemail or Smash? Compare estimated monthly branded-search demand and Share of Search inside the Large file transfer services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/filemail-vs-smash"
publisher: "Brandwave"
---

# Filemail vs Smash: Which is more popular by branded search in New Zealand?

Which is more popular in search, Filemail or Smash? Compare estimated monthly branded-search demand and Share of Search inside the Large file transfer services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Filemail and Smash
- **Competitive set**: Large file transfer services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Filemail Share of Search**: 0.34%
- **Smash Share of Search**: 0.43%

## Which is more popular in search, Filemail or Smash?

- In August 2026, Smash had more branded searches than Filemail among large file transfer services in New Zealand. Smash was estimated to have 100 branded searches compared to Filemail’s 80, and held a 0.43% Share of Search versus Filemail’s 0.34%.
- The lead changed hands once in the 11 months ending August 2026: Smash took it in January 2026.
- Across the 11 months ending August 2026, Filemail’s estimated Share of Search among large file transfer services in New Zealand moved from 0.55% to 0.34%, and its estimated monthly branded searches moved from 130 to 80.
- Across the 11 months ending August 2026, Smash’s estimated Share of Search among large file transfer services in New Zealand moved from 0.26% to 0.43%, and its estimated monthly branded searches moved from 60 to 100.

## How did search popularity change for New Zealand large file transfer services in August 2026?

- Estimated monthly branded searches for Smash in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.
- Estimated monthly branded searches for Filemail in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.

## Month by month

| Month | Filemail estimated searches | Filemail Share of Search | Filemail rank | Smash estimated searches | Smash Share of Search | Smash rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 130 | 0.55% | 3 | 60 | 0.26% | 4 |
| Nov 2025 | 110 | 0.47% | 3 | 100 | 0.43% | 4 |
| Dec 2025 | 100 | 0.53% | 3 | 70 | 0.37% | 4 |
| Jan 2026 | 100 | 0.52% | 4 | 110 | 0.58% | 3 |
| Feb 2026 | 100 | 0.43% | 4 | 120 | 0.51% | 3 |
| Mar 2026 | 90 | 0.38% | 4 | 140 | 0.59% | 3 |
| Apr 2026 | 80 | 0.34% | 4 | 150 | 0.64% | 3 |
| May 2026 | 70 | 0.3% | 4 | 120 | 0.51% | 3 |
| Jun 2026 | 80 | 0.34% | 4 | 140 | 0.59% | 3 |
| Jul 2026 | 110 | 0.46% | 4 | 140 | 0.59% | 3 |
| Aug 2026 | 80 | 0.34% | 4 | 100 | 0.43% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Filemail’s and Smash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Filemail**: Measured on the search terms “filemail”, “filemail com”, “filemail file transfer” and “filemail send large files”, summed into one figure.
- **Smash**: Measured on the search terms “fromsmash”, “smash file transfer”, “smash send large files” and “smash share files”, summed into one figure.

- [Filemail profile](/demand/nz/brands/filemail)
- [Smash profile](/demand/nz/brands/smash)
- [All large file transfer services in New Zealand](/demand/nz/categories/nz-file-transfer-services): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Filemail or Smash?

In August 2026, Smash had more branded searches than Filemail among large file transfer services in New Zealand. Smash was estimated to have 100 branded searches compared to Filemail’s 80, and held a 0.43% Share of Search versus Filemail’s 0.34%.

## Cite this page

Brandwave. "Filemail vs Smash: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/filemail-vs-smash

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/filemail-vs-smash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.