---
title: "Fiji Water vs Pump: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fiji Water or Pump? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fiji-water-vs-pump"
publisher: "Brandwave"
---

# Fiji Water vs Pump: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fiji Water or Pump? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fiji Water and Pump
- **Competitive set**: Bottled water brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fiji Water Share of Search**: 22.3%
- **Pump Share of Search**: 22.5%

## Which is more popular in search, Fiji Water or Pump?

- In August 2026, Fiji Water and Pump were level on Share of Search among bottled water brands in New Zealand, with an estimated 1.2K branded searches each, at 22.3% and 22.5% estimated Share of Search.
- The lead changed hands 3 times in the 11 months ending August 2026: Pump took it in November 2025, Fiji Water took it in December 2025, Pump took it in August 2026.
- Across the 11 months ending August 2026, Fiji Water’s estimated Share of Search among bottled water brands in New Zealand moved from 29% to 22.3%, and its estimated monthly branded searches moved from 1.5K to 1.2K.
- Across the 11 months ending August 2026, Pump’s estimated Share of Search among bottled water brands in New Zealand moved from 21.4% to 22.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

## How did search popularity change for New Zealand bottled water brands in August 2026?

- In August 2026, Pump overtook Fiji Water to rank 2nd among bottled water brands in New Zealand, at 22.5%.
- In August 2026, Fiji Water lost estimated Share of Search among bottled water brands in New Zealand, from 23% to 22.3%.

## Month by month

| Month | Fiji Water estimated searches | Fiji Water Share of Search | Fiji Water rank | Pump estimated searches | Pump Share of Search | Pump rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5K | 29% | 1 | 1.1K | 21.4% | 3 |
| Nov 2025 | 1.2K | 22.3% | 3 | 1.2K | 23.4% | 2 |
| Dec 2025 | 1.1K | 19.9% | 2 | 1K | 19.1% | 3 |
| Jan 2026 | 1K | 20.5% | 2 | 1K | 19.7% | 3 |
| Feb 2026 | 1.2K | 23.2% | 2 | 1K | 20.4% | 3 |
| Mar 2026 | 1.5K | 28.2% | 1 | 1.1K | 21.8% | 2 |
| Apr 2026 | 1K | 21.8% | 2 | 1K | 21.8% | 3 |
| May 2026 | 1.2K | 22.1% | 2 | 1.1K | 20.1% | 3 |
| Jun 2026 | 1.2K | 24% | 2 | 1K | 20.9% | 3 |
| Jul 2026 | 1.2K | 23% | 2 | 1K | 19.5% | 3 |
| Aug 2026 | 1.2K | 22.3% | 3 | 1.2K | 22.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fiji Water’s and Pump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fiji Water**: Measured on the search terms “fiji water”, “fiji water bottle”, “fiji water is from”, “fiji water near me”, “fiji water nz”, “fiji water online”, “fiji water water”, “fijiwater” and “fijiwater com”, summed into one figure.
- **Pump**: Measured on the search terms “pump bottled water”, “pump sparkling water” and “pump water”, summed into one figure.

- [Fiji Water profile](/demand/nz/brands/fiji-water)
- [Pump profile](/demand/nz/brands/pump)
- [All bottled water brands in New Zealand](/demand/nz/categories/nz-bottled-water-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fiji Water or Pump?

In August 2026, Fiji Water and Pump were level on Share of Search among bottled water brands in New Zealand, with an estimated 1.2K branded searches each, at 22.3% and 22.5% estimated Share of Search.

## Cite this page

Brandwave. "Fiji Water vs Pump: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fiji-water-vs-pump

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fiji-water-vs-pump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.