---
title: "Fiji Airways vs LATAM Airlines: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fiji Airways or LATAM Airlines? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fiji-airways-vs-latam-airlines"
publisher: "Brandwave"
---

# Fiji Airways vs LATAM Airlines: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fiji Airways or LATAM Airlines? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fiji Airways and LATAM Airlines
- **Competitive set**: Airlines flying New Zealand travellers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fiji Airways Share of Search**: 4%
- **LATAM Airlines Share of Search**: 0.3%

## Which is more popular in search, Fiji Airways or LATAM Airlines?

- In August 2026, Fiji Airways had more branded searches than LATAM Airlines among airlines flying new zealand travellers in New Zealand. Fiji Airways was estimated to have 69K branded searches compared to LATAM Airlines’ 5.2K, and held a 4% Share of Search versus LATAM Airlines’ 0.3%.
- Fiji Airways was ahead of LATAM Airlines in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fiji Airways’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 4.1% to 4%, and its estimated monthly branded searches moved from 68.6K to 69K.
- Across the 11 months ending August 2026, LATAM Airlines’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 0.29% to 0.3%, and its estimated monthly branded searches moved from 4.8K to 5.2K.

## How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

Neither Fiji Airways nor LATAM Airlines moved beyond provider rounding among airlines flying new zealand travellers in Aug 2026.

## Month by month

| Month | Fiji Airways estimated searches | Fiji Airways Share of Search | Fiji Airways rank | LATAM Airlines estimated searches | LATAM Airlines Share of Search | LATAM Airlines rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 68.6K | 4.1% | 5 | 4.8K | 0.29% | 13 |
| Nov 2025 | 56.1K | 3.6% | 6 | 4.3K | 0.27% | 13 |
| Dec 2025 | 55.6K | 4.1% | 5 | 4K | 0.29% | 13 |
| Jan 2026 | 69K | 3.5% | 6 | 5.5K | 0.28% | 13 |
| Feb 2026 | 56.3K | 3.3% | 6 | 5.2K | 0.31% | 13 |
| Mar 2026 | 68.1K | 3.4% | 6 | 11.8K | 0.59% | 11 |
| Apr 2026 | 66.8K | 4.5% | 5 | 4.5K | 0.3% | 13 |
| May 2026 | 69.4K | 4.1% | 5 | 5.5K | 0.33% | 13 |
| Jun 2026 | 69.3K | 4% | 5 | 4.8K | 0.28% | 13 |
| Jul 2026 | 70.5K | 4.1% | 5 | 5.5K | 0.32% | 13 |
| Aug 2026 | 69K | 4% | 5 | 5.2K | 0.3% | 13 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fiji Airways’ and LATAM Airlines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fiji Airways**: Measured on the search terms “Fiji Airways”, “Fiji Airways booking”, “Fiji Airways flights”, “Fiji Airways New Zealand” and “Fiji Airways NZ”, summed into one figure.
- **LATAM Airlines**: Measured on the search terms “LATAM Airlines”, “LATAM Airlines NZ”, “LATAM New Zealand” and “LATAM NZ”, summed into one figure.

- [Fiji Airways profile](/demand/nz/brands/fiji-airways)
- [LATAM Airlines profile](/demand/nz/brands/latam-airlines)
- [All airlines flying new zealand travellers in New Zealand](/demand/nz/categories/nz-airlines): The set both shares are measured inside, 13 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fiji Airways or LATAM Airlines?

In August 2026, Fiji Airways had more branded searches than LATAM Airlines among airlines flying new zealand travellers in New Zealand. Fiji Airways was estimated to have 69K branded searches compared to LATAM Airlines’ 5.2K, and held a 4% Share of Search versus LATAM Airlines’ 0.3%.

## Cite this page

Brandwave. "Fiji Airways vs LATAM Airlines: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fiji-airways-vs-latam-airlines

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fiji-airways-vs-latam-airlines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.