---
title: "FigJam vs Mural: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, FigJam or Mural? Compare estimated monthly branded-search demand and Share of Search inside the Online whiteboard tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/figjam-vs-mural"
publisher: "Brandwave"
---

# FigJam vs Mural: Which is more popular by branded search in New Zealand?

Which is more popular in search, FigJam or Mural? Compare estimated monthly branded-search demand and Share of Search inside the Online whiteboard tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FigJam and Mural
- **Competitive set**: Online whiteboard tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **FigJam Share of Search**: 3.7%
- **Mural Share of Search**: 0.13%

## Which is more popular in search, FigJam or Mural?

- In August 2026, FigJam had more branded searches than Mural among online whiteboard tools in New Zealand. FigJam was estimated to have 890 branded searches compared to Mural’s 30, and held a 3.7% Share of Search versus Mural’s 0.13%.
- FigJam was ahead of Mural in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FigJam’s estimated Share of Search among online whiteboard tools in New Zealand moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 910 to 890.
- Across the 11 months ending August 2026, Mural’s estimated Share of Search among online whiteboard tools in New Zealand moved from 0.14% to 0.13%, and its estimated monthly branded searches held steady at 30.

## How did search popularity change for New Zealand online whiteboard tools in August 2026?

- In August 2026, FigJam lost estimated Share of Search among online whiteboard tools in New Zealand, from 4.7% to 3.7%.

## Month by month

| Month | FigJam estimated searches | FigJam Share of Search | FigJam rank | Mural estimated searches | Mural Share of Search | Mural rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 910 | 4.1% | 4 | 30 | 0.14% | 5 |
| Nov 2025 | 920 | 5.2% | 4 | 20 | 0.11% | 5 |
| Dec 2025 | 890 | 6.6% | 4 | 20 | 0.15% | 5 |
| Jan 2026 | 900 | 6.6% | 4 | 20 | 0.15% | 5 |
| Feb 2026 | 1K | 5.6% | 4 | 30 | 0.17% | 5 |
| Mar 2026 | 1.9K | 6.8% | 4 | 50 | 0.18% | 5 |
| Apr 2026 | 1.3K | 6.8% | 4 | 30 | 0.15% | 5 |
| May 2026 | 890 | 4.1% | 4 | 40 | 0.18% | 5 |
| Jun 2026 | 740 | 3.8% | 4 | 40 | 0.21% | 5 |
| Jul 2026 | 900 | 4.7% | 4 | 30 | 0.16% | 5 |
| Aug 2026 | 890 | 3.7% | 4 | 30 | 0.13% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using FigJam’s and Mural’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FigJam**: Measured on the search terms “figjam”, “figjam diagram”, “figjam flowchart”, “figjam near me”, “figjam online” and “figjam whiteboard”, summed into one figure.
- **Mural**: Measured on the search terms “mural app”, “mural diagram”, “mural flowchart” and “mural whiteboard”, summed into one figure.

- [FigJam profile](/demand/nz/brands/figjam)
- [Mural profile](/demand/nz/brands/mural)
- [All online whiteboard tools in New Zealand](/demand/nz/categories/nz-online-whiteboard-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FigJam or Mural?

In August 2026, FigJam had more branded searches than Mural among online whiteboard tools in New Zealand. FigJam was estimated to have 890 branded searches compared to Mural’s 30, and held a 3.7% Share of Search versus Mural’s 0.13%.

## Cite this page

Brandwave. "FigJam vs Mural: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/figjam-vs-mural

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/figjam-vs-mural. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.