---
title: "FigJam vs Miro: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, FigJam or Miro? Compare estimated monthly branded-search demand and Share of Search inside the Online whiteboard tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/figjam-vs-miro"
publisher: "Brandwave"
---

# FigJam vs Miro: Which is more popular by branded search in New Zealand?

Which is more popular in search, FigJam or Miro? Compare estimated monthly branded-search demand and Share of Search inside the Online whiteboard tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FigJam and Miro
- **Competitive set**: Online whiteboard tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **FigJam Share of Search**: 3.7%
- **Miro Share of Search**: 64.4%

## Which is more popular in search, FigJam or Miro?

- In August 2026, Miro had more branded searches than FigJam among online whiteboard tools in New Zealand. Miro was estimated to have 15.3K branded searches compared to FigJam’s 890, and held a 64.4% Share of Search versus FigJam’s 3.7%.
- Miro was ahead of FigJam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FigJam’s estimated Share of Search among online whiteboard tools in New Zealand moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 910 to 890.
- Across the 11 months ending August 2026, Miro’s estimated Share of Search among online whiteboard tools in New Zealand moved from 68.7% to 64.4%, and its estimated monthly branded searches moved from 15.2K to 15.3K.

## How did search popularity change for New Zealand online whiteboard tools in August 2026?

- In August 2026, Miro lost estimated Share of Search among online whiteboard tools in New Zealand, from 65.8% to 64.4%.
- In August 2026, FigJam lost estimated Share of Search among online whiteboard tools in New Zealand, from 4.7% to 3.7%.

## Month by month

| Month | FigJam estimated searches | FigJam Share of Search | FigJam rank | Miro estimated searches | Miro Share of Search | Miro rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 910 | 4.1% | 4 | 15.2K | 68.7% | 1 |
| Nov 2025 | 920 | 5.2% | 4 | 12.5K | 70.2% | 1 |
| Dec 2025 | 890 | 6.6% | 4 | 10.2K | 75.3% | 1 |
| Jan 2026 | 900 | 6.6% | 4 | 10.2K | 74.4% | 1 |
| Feb 2026 | 1K | 5.6% | 4 | 12.5K | 69.5% | 1 |
| Mar 2026 | 1.9K | 6.8% | 4 | 18.6K | 66.3% | 1 |
| Apr 2026 | 1.3K | 6.8% | 4 | 12.5K | 64.4% | 1 |
| May 2026 | 890 | 4.1% | 4 | 12.7K | 57.7% | 1 |
| Jun 2026 | 740 | 3.8% | 4 | 12.8K | 66.3% | 1 |
| Jul 2026 | 900 | 4.7% | 4 | 12.6K | 65.8% | 1 |
| Aug 2026 | 890 | 3.7% | 4 | 15.3K | 64.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using FigJam’s and Miro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FigJam**: Measured on the search terms “figjam”, “figjam diagram”, “figjam flowchart”, “figjam near me”, “figjam online” and “figjam whiteboard”, summed into one figure.
- **Miro**: Measured on the search terms “miro”, “miro com”, “miro flowchart”, “miro mindmap”, “miro near me”, “miro nz”, “miro online”, “miro pricing” and “miro whiteboard”, summed into one figure.

- [FigJam profile](/demand/nz/brands/figjam)
- [Miro profile](/demand/nz/brands/miro)
- [All online whiteboard tools in New Zealand](/demand/nz/categories/nz-online-whiteboard-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FigJam or Miro?

In August 2026, Miro had more branded searches than FigJam among online whiteboard tools in New Zealand. Miro was estimated to have 15.3K branded searches compared to FigJam’s 890, and held a 64.4% Share of Search versus FigJam’s 3.7%.

## Cite this page

Brandwave. "FigJam vs Miro: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/figjam-vs-miro

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/figjam-vs-miro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
