--- title: "Fig Tree Cafe vs Panhead: Which is searched more in New Zealand?" description: "Is Fig Tree Cafe or Panhead more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Upper Hutt restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fig-tree-cafe-vs-panhead" publisher: "Brandwave" --- # Fig Tree Cafe vs Panhead: Which is searched more in New Zealand? Is Fig Tree Cafe or Panhead more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Upper Hutt restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fig Tree Cafe and Panhead - **Competitive set**: Upper Hutt restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fig Tree Cafe Share of Search**: 24.7% - **Panhead Share of Search**: 38.8% ## Is Fig Tree Cafe or Panhead more popular in search? - In September 2026, Panhead had more branded searches than Fig Tree Cafe among Upper Hutt restaurants in New Zealand. Panhead had about 3,490 branded searches, while Fig Tree Cafe had 2,220. Panhead made up 38.8% of all Upper Hutt restaurant searches we track, and Fig Tree Cafe accounted for 24.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Fig Tree Cafe took it in May 2026, Panhead took it in July 2026. - Across the 12 months ending September 2026, Fig Tree Cafe’s share of searches among Upper Hutt restaurants in New Zealand moved from 28.6% to 24.7%, and its estimated monthly branded searches moved from 2.7K to 2.2K. - Across the 12 months ending September 2026, Panhead’s share of searches among Upper Hutt restaurants in New Zealand moved from 38.3% to 38.8%, and its estimated monthly branded searches moved from 3.6K to 3.5K. ## Top Upper Hutt restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Fig Tree Cafe was mentioned in two out of three: in two of the three ChatGPT answers. Panhead did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Curry Workz | 1st | 3 of 3 | 3 of 3 | | Boneface Brewing | 2nd | 3 of 3 | 3 of 3 | | Punjabi Rasoi Upper Hutt | 3rd | 2 of 3 | 2 of 3 | | Fig Tree Cafe | 4th | 2 of 3 | 2 of 3 | | Panhead | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Upper Hutt restaurants - Asked ChatGPT "Which restaurant should I go to in Upper Hutt, New Zealand?": 1. Curry Workz, 2. Boneface Brewing, 3. Fig Tree Cafe - Asked ChatGPT "What are the best restaurants in Upper Hutt, New Zealand?": 1. Curry Workz, 2. Boneface Brewing, 3. Punjabi Rasoi Upper Hutt, 4. Fig Tree Cafe - Asked ChatGPT "What's the best restaurant in Upper Hutt, New Zealand for a meal out?": 1. Punjabi Rasoi Upper Hutt, 2. Curry Workz, 3. Boneface Brewing Not named in any answer: Panhead. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Upper Hutt restaurants in September 2026? - In September 2026, Fig Tree Cafe gained share of searches among Upper Hutt restaurants in New Zealand, from 22.3% to 24.7%. - In September 2026, Panhead lost share of searches among Upper Hutt restaurants in New Zealand, from 39.7% to 38.8%. ## Month by month | Month | Fig Tree Cafe estimated searches | Fig Tree Cafe Share of Search | Fig Tree Cafe rank | Panhead estimated searches | Panhead Share of Search | Panhead rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7K | 28.6% | 2 | 3.6K | 38.3% | 1 | | Nov 2025 | 2.2K | 25.3% | 2 | 3.6K | 42.2% | 1 | | Dec 2025 | 2.5K | 23.7% | 2 | 4.9K | 45.3% | 1 | | Jan 2026 | 3.1K | 31.1% | 2 | 3.8K | 37.6% | 1 | | Feb 2026 | 2.6K | 29.6% | 2 | 3.4K | 39.2% | 1 | | Mar 2026 | 2.6K | 30% | 2 | 3.4K | 39.4% | 1 | | Apr 2026 | 2.6K | 31.8% | 2 | 2.8K | 33.7% | 1 | | May 2026 | 3.1K | 35.2% | 1 | 2.7K | 31.4% | 2 | | Jun 2026 | 2.5K | 32% | 1 | 2.5K | 31.3% | 2 | | Jul 2026 | 2.2K | 26.7% | 2 | 2.8K | 34.3% | 1 | | Aug 2026 | 2.2K | 22.3% | 2 | 3.8K | 39.7% | 1 | | Sep 2026 | 2.2K | 24.7% | 2 | 3.5K | 38.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fig Tree Cafe’s and Panhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fig Tree Cafe**: Measured on the search terms “fig tree cafe” and “fig tree cafe upper hutt”, summed into one figure. - **Panhead**: Measured on the search terms “panhead ale”, “panhead apa”, “panhead apa supercharger”, “panhead hazy ipa”, “panhead menu”, “panhead pale ale”, “panhead pickup”, “panhead quickchange”, “panhead quickchange xpa”, “panhead rat rod”, “panhead restaurant”, “panhead road hog”, “panhead sandman”, “panhead sandman hazy”, “panhead super charger”, “panhead supercharger”, “panhead supercharger apa”, “panhead upper hutt”, “rat rod panhead”, “sandman panhead” and “supercharger panhead”, summed into one figure. - [Fig Tree Cafe profile](/demand/nz/brands/fig-tree-cafe) - [Panhead profile](/demand/nz/brands/panhead) - [All Upper Hutt restaurants in New Zealand](/demand/nz/locations/upper-hutt/restaurants): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fig Tree Cafe or Panhead more popular in search? In September 2026, Panhead had more branded searches than Fig Tree Cafe among Upper Hutt restaurants in New Zealand. Panhead had about 3,490 branded searches, while Fig Tree Cafe had 2,220. Panhead made up 38.8% of all Upper Hutt restaurant searches we track, and Fig Tree Cafe accounted for 24.7%. ## Cite this page Brandwave. "Fig Tree Cafe vs Panhead: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fig-tree-cafe-vs-panhead This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fig-tree-cafe-vs-panhead. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.