--- title: "Fieldmaster vs Kubota: Which is searched more in New Zealand?" description: "Is Fieldmaster or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush hog brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fieldmaster-vs-kubota" publisher: "Brandwave" --- # Fieldmaster vs Kubota: Which is searched more in New Zealand? Is Fieldmaster or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush hog brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fieldmaster and Kubota - **Competitive set**: Brush hog brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fieldmaster Share of Search**: 2.5% - **Kubota Share of Search**: 29.4% ## Is Fieldmaster or Kubota more popular in search? - In September 2026, Kubota had more branded searches than Fieldmaster among brush hog brands in New Zealand. Kubota had about 1,540 branded searches, while Fieldmaster had 130. Kubota made up 29.4% of all brush hog brand searches we track, and Fieldmaster accounted for 2.5%. - Kubota was ahead of Fieldmaster in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fieldmaster’s share of searches among brush hog brands in New Zealand moved from 3.4% to 2.5%, and its estimated monthly branded searches moved from 210 to 130. - Across the 12 months ending September 2026, Kubota’s share of searches among brush hog brands in New Zealand moved from 24.5% to 29.4%, and its estimated monthly branded searches held steady at 1.5K. ## Top brush hog brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fieldmaster was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kubota did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | John Deere | 0 of 3 | 0 of 2 | 0 of 5 | | Kubota | 0 of 3 | 0 of 2 | 0 of 5 | | Bobcat | 0 of 3 | 0 of 2 | 0 of 5 | | Fieldmaster | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about brush hog brands - Asked ChatGPT "Which brush hog brand should I buy in New Zealand?": 1. Fieldmaster - Asked ChatGPT "What are the best brush hog brands in New Zealand?": 1. Fieldmaster - Asked ChatGPT "What's the best brush hog brand in New Zealand for rough ground?": 1. Fieldmaster - Searched Google, AI Overview "brush hog for tractor": named none of the brands we track - Searched Google, AI Overview "brush hog brands nz": 1. Fieldmaster Not named in any answer: John Deere, Kubota and Bobcat. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand brush hog brands in September 2026? - In September 2026, Fieldmaster gained share of searches among brush hog brands in New Zealand, from 1.9% to 2.5%. ## Month by month | Month | Fieldmaster estimated searches | Fieldmaster Share of Search | Fieldmaster rank | Kubota estimated searches | Kubota Share of Search | Kubota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 3.4% | 3 | 1.5K | 24.5% | 2 | | Nov 2025 | 260 | 4.1% | 3 | 1.8K | 28.2% | 2 | | Dec 2025 | 260 | 4.3% | 3 | 1.5K | 24.5% | 2 | | Jan 2026 | 280 | 5.2% | 3 | 1.5K | 27.9% | 2 | | Feb 2026 | 260 | 4.7% | 3 | 1.9K | 33.1% | 2 | | Mar 2026 | 220 | 3.4% | 3 | 2.7K | 40.9% | 2 | | Apr 2026 | 170 | 3.1% | 3 | 1.8K | 32.9% | 2 | | May 2026 | 120 | 2.2% | 4 | 1.9K | 33.8% | 2 | | Jun 2026 | 140 | 2.4% | 4 | 2.2K | 36.7% | 2 | | Jul 2026 | 120 | 2.8% | 4 | 1.2K | 27.7% | 2 | | Aug 2026 | 100 | 1.9% | 4 | 1.6K | 29.9% | 2 | | Sep 2026 | 130 | 2.5% | 4 | 1.5K | 29.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fieldmaster’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fieldmaster**: Measured on the search terms “fieldmaster” and “fieldmaster mower”, summed into one figure. - **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure. - [Fieldmaster profile](/demand/nz/brands/fieldmaster) - [Kubota profile](/demand/nz/brands/kubota) - [All brush hog brands in New Zealand](/demand/nz/categories/nz-brush-hog-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fieldmaster or Kubota more popular in search? In September 2026, Kubota had more branded searches than Fieldmaster among brush hog brands in New Zealand. Kubota had about 1,540 branded searches, while Fieldmaster had 130. Kubota made up 29.4% of all brush hog brand searches we track, and Fieldmaster accounted for 2.5%. ## Cite this page Brandwave. "Fieldmaster vs Kubota: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fieldmaster-vs-kubota This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fieldmaster-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.