--- title: "Fidelity Life vs Partners Life: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fidelity Life or Partners Life? Compare estimated monthly branded-search demand and Share of Search inside the life insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fidelity-life-vs-partners-life" publisher: "Brandwave" --- # Fidelity Life vs Partners Life: Which is more popular by branded search in New Zealand? Which is more popular in search, Fidelity Life or Partners Life? Compare estimated monthly branded-search demand and Share of Search inside the life insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fidelity Life and Partners Life - **Competitive set**: life insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fidelity Life Share of Search**: 8.3% - **Partners Life Share of Search**: 19.2% ## Which is more popular in search, Fidelity Life or Partners Life? - In August 2026, Partners Life had more branded searches than Fidelity Life among life insurers in New Zealand. Partners Life was estimated to have 9.3K branded searches compared to Fidelity Life’s 4K, and held a 19.2% Share of Search versus Fidelity Life’s 8.3%. - Partners Life was ahead of Fidelity Life in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand moved from 8.9% to 8.3%, and its estimated monthly branded searches held steady at 4K. - Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among life insurers in New Zealand moved from 20.3% to 19.2%, and its estimated monthly branded searches moved from 9.2K to 9.3K. ## How did search popularity change for New Zealand life insurers in August 2026? Neither Fidelity Life nor Partners Life moved beyond provider rounding among life insurers in Aug 2026. ## Month by month | Month | Fidelity Life estimated searches | Fidelity Life Share of Search | Fidelity Life rank | Partners Life estimated searches | Partners Life Share of Search | Partners Life rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 8.9% | 4 | 9.2K | 20.3% | 2 | | Nov 2025 | 3.9K | 9.6% | 4 | 9K | 22.1% | 2 | | Dec 2025 | 2.8K | 8.6% | 4 | 6K | 18.8% | 2 | | Jan 2026 | 3.3K | 8.3% | 4 | 7.4K | 18.4% | 2 | | Feb 2026 | 4K | 9.3% | 4 | 8.9K | 20.4% | 2 | | Mar 2026 | 4.7K | 9.7% | 4 | 9.4K | 19.1% | 2 | | Apr 2026 | 3.9K | 8.6% | 4 | 8.8K | 19.5% | 2 | | May 2026 | 3.9K | 8.4% | 5 | 8.9K | 19.3% | 2 | | Jun 2026 | 4.6K | 9.8% | 4 | 9K | 19.1% | 2 | | Jul 2026 | 4K | 8.6% | 4 | 8.9K | 19.2% | 2 | | Aug 2026 | 4K | 8.3% | 4 | 9.3K | 19.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fidelity Life’s and Partners Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fidelity Life**: Measured on the search terms “Fidelity Life”, “fidelity life auckland”, “fidelity life cover”, “fidelity life income protection”, “fidelity life insurance”, “fidelity life insurance new zealand”, “fidelity life insurance nz”, “fidelity life new zealand”, “fidelity life nz”, “fidelity life trauma cover” and “life insurance fidelity”, summed into one figure. - **Partners Life**: Measured on the search terms “Partners Life”, “partners life auckland”, “partners life health insurance”, “partners life health insurance nz”, “partners life income protection”, “partners life insurance”, “partners life insurance new zealand”, “partners life insurance nz”, “partners life life insurance”, “partners life medical cover”, “partners life medical insurance”, “partners life new zealand”, “partners life nz”, “partners life private medical cover” and “partners life trauma cover”, summed into one figure. - [Fidelity Life profile](/demand/nz/brands/fidelity-life) - [Partners Life profile](/demand/nz/brands/partners-life) - [All life insurers in New Zealand](/demand/nz/categories/nz-life-insurers): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fidelity Life or Partners Life? In August 2026, Partners Life had more branded searches than Fidelity Life among life insurers in New Zealand. Partners Life was estimated to have 9.3K branded searches compared to Fidelity Life’s 4K, and held a 19.2% Share of Search versus Fidelity Life’s 8.3%. ## Cite this page Brandwave. "Fidelity Life vs Partners Life: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fidelity-life-vs-partners-life This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fidelity-life-vs-partners-life. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.