---
title: "Fi vs Tractive: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fi or Tractive? Compare estimated monthly branded-search demand and Share of Search inside the Pet GPS tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fi-dog-collar-vs-tractive"
publisher: "Brandwave"
---

# Fi vs Tractive: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fi or Tractive? Compare estimated monthly branded-search demand and Share of Search inside the Pet GPS tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fi and Tractive
- **Competitive set**: Pet GPS tracker brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fi Share of Search**: 0.04%
- **Tractive Share of Search**: 2.7%

## Which is more popular in search, Fi or Tractive?

- In August 2026, Tractive had more branded searches than Fi among pet GPS tracker brands in New Zealand. Tractive was estimated to have 2.3K branded searches compared to Fi’s 30, and held a 2.7% Share of Search versus Fi’s 0.04%.
- Tractive was ahead of Fi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fi’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Tractive’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 1.3K to 2.3K.

## How did search popularity change for New Zealand pet GPS tracker brands in August 2026?

- In August 2026, Tractive lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 3.2% to 2.7%.
- Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

## Month by month

| Month | Fi estimated searches | Fi Share of Search | Fi rank | Tractive estimated searches | Tractive Share of Search | Tractive rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 0.06% | 4 | 1.3K | 1.8% | 3 |
| Nov 2025 | 50 | 0.05% | 4 | 1.7K | 1.8% | 3 |
| Dec 2025 | 60 | 0.07% | 4 | 1.8K | 2% | 3 |
| Jan 2026 | 60 | 0.07% | 4 | 1.7K | 1.9% | 3 |
| Feb 2026 | 60 | 0.08% | 4 | 1.9K | 2.6% | 3 |
| Mar 2026 | 60 | 0.08% | 4 | 2.2K | 3% | 3 |
| Apr 2026 | 40 | 0.05% | 4 | 2.5K | 3.2% | 3 |
| May 2026 | 60 | 0.07% | 4 | 2.5K | 3.1% | 3 |
| Jun 2026 | 50 | 0.07% | 4 | 2.4K | 3.4% | 3 |
| Jul 2026 | 40 | 0.05% | 4 | 2.4K | 3.2% | 3 |
| Aug 2026 | 30 | 0.04% | 4 | 2.3K | 2.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fi’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fi**: Measured on the search terms “fi cat tracker”, “fi collar”, “fi dog collar”, “fi dog tracker” and “fi gps tracker”, summed into one figure.
- **Tractive**: Measured on the search terms “cat tractive”, “collar tractive”, “dog tracker tractive”, “tractive”, “tractive cat collar”, “tractive cat gps”, “tractive cat tracker”, “tractive com”, “tractive dog”, “tractive gps”, “tractive gps cat tracker”, “tractive gps dog”, “tractive gps dog tracker”, “tractive gps tracker”, “tractive gps tracker for dogs”, “tractive near me”, “tractive nz”, “tractive online”, “tractive pet tracker” and “tractive subscription”, summed into one figure.

- [Fi profile](/demand/nz/brands/fi-dog-collar)
- [Tractive profile](/demand/nz/brands/tractive)
- [All pet GPS tracker brands in New Zealand](/demand/nz/categories/nz-pet-gps-trackers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fi or Tractive?

In August 2026, Tractive had more branded searches than Fi among pet GPS tracker brands in New Zealand. Tractive was estimated to have 2.3K branded searches compared to Fi’s 30, and held a 2.7% Share of Search versus Fi’s 0.04%.

## Cite this page

Brandwave. "Fi vs Tractive: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fi-dog-collar-vs-tractive

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fi-dog-collar-vs-tractive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.