--- title: "Fi vs Petrek: Which is searched more in New Zealand?" description: "Is Fi or Petrek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet GPS tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fi-dog-collar-vs-petrek" publisher: "Brandwave" --- # Fi vs Petrek: Which is searched more in New Zealand? Is Fi or Petrek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet GPS tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fi and Petrek - **Competitive set**: Pet GPS tracker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fi Share of Search**: 0.12% - **Petrek Share of Search**: 0.12% ## Is Fi or Petrek more popular in search? - In September 2026, Fi and Petrek were level in searches among pet GPS tracker brands in New Zealand, with an estimated 30 branded searches each, at 0.12% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Petrek took it in January 2026, Fi took it in February 2026. - Across the 12 months ending September 2026, Fi’s share of searches among pet GPS tracker brands in New Zealand moved from 0.17% to 0.12%, and its estimated monthly branded searches moved from 40 to 30. - Across the 12 months ending September 2026, Petrek’s share of searches among pet GPS tracker brands in New Zealand moved from 0.17% to 0.12%, and its estimated monthly branded searches moved from 40 to 30. ## Top pet GPS tracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Petrek was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Petrek was listed before Fi in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tractive | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Petrek | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Garmin | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Apple AirTag | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fi | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about pet GPS tracker brands - Asked ChatGPT "Which pet GPS tracker brand should I buy in New Zealand?": 1. Tractive, 2. Petrek, 3. Apple AirTag - Asked ChatGPT "What are the best pet GPS tracker brands in New Zealand?": 1. Tractive, 2. Petrek, 3. Garmin, 4. Apple AirTag - Asked ChatGPT "What's the best pet GPS tracker brand in New Zealand for my dog?": 1. Tractive, 2. Garmin, 3. Apple AirTag - Searched Google, AI Overview "pet gps tracker nz": 1. Tractive, 2. Petrek - Searched Google, AI Overview "dog tracker nz": 1. Tractive, 2. Petrek, 3. Garmin, 4. Apple AirTag, 5. Fi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet GPS tracker brands in September 2026? - Estimated monthly branded searches for Fi in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. - Estimated monthly branded searches for Petrek in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Month by month | Month | Fi estimated searches | Fi Share of Search | Fi rank | Petrek estimated searches | Petrek Share of Search | Petrek rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.17% | 4 | 40 | 0.17% | 5 | | Nov 2025 | 50 | 0.16% | 4 | 30 | 0.09% | 5 | | Dec 2025 | 60 | 0.22% | 4 | 50 | 0.18% | 5 | | Jan 2026 | 60 | 0.23% | 5 | 70 | 0.27% | 4 | | Feb 2026 | 60 | 0.25% | 4 | 30 | 0.13% | 5 | | Mar 2026 | 60 | 0.24% | 4 | 40 | 0.16% | 5 | | Apr 2026 | 40 | 0.16% | 4 | 40 | 0.16% | 5 | | May 2026 | 60 | 0.23% | 4 | 20 | 0.08% | 5 | | Jun 2026 | 50 | 0.2% | 4 | 30 | 0.12% | 5 | | Jul 2026 | 40 | 0.16% | 4 | 30 | 0.12% | 5 | | Aug 2026 | 30 | 0.11% | 4 | 20 | 0.07% | 5 | | Sep 2026 | 30 | 0.12% | 4 | 30 | 0.12% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Fi’s and Petrek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fi**: Measured on the search terms “fi cat tracker”, “fi collar”, “fi dog collar”, “fi dog tracker” and “fi gps tracker”, summed into one figure. - **Petrek**: Measured on the search term “petrek”. - [Fi profile](/demand/nz/brands/fi-dog-collar) - [Petrek profile](/demand/nz/brands/petrek) - [All pet GPS tracker brands in New Zealand](/demand/nz/categories/nz-pet-gps-trackers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fi or Petrek more popular in search? In September 2026, Fi and Petrek were level in searches among pet GPS tracker brands in New Zealand, with an estimated 30 branded searches each, at 0.12% of the total each. ## Cite this page Brandwave. "Fi vs Petrek: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fi-dog-collar-vs-petrek This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fi-dog-collar-vs-petrek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.