---
title: "Fi vs Garmin: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fi or Garmin? Compare estimated monthly branded-search demand and Share of Search inside the Pet GPS tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fi-dog-collar-vs-garmin"
publisher: "Brandwave"
---

# Fi vs Garmin: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fi or Garmin? Compare estimated monthly branded-search demand and Share of Search inside the Pet GPS tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fi and Garmin
- **Competitive set**: Pet GPS tracker brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fi Share of Search**: 0.04%
- **Garmin Share of Search**: 83.3%

## Which is more popular in search, Fi or Garmin?

- In August 2026, Garmin had more branded searches than Fi among pet GPS tracker brands in New Zealand. Garmin was estimated to have 69.3K branded searches compared to Fi’s 30, and held an 83.3% Share of Search versus Fi’s 0.04%.
- Garmin was ahead of Fi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fi’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 86.4% to 83.3%, and its estimated monthly branded searches moved from 61.7K to 69.3K.

## How did search popularity change for New Zealand pet GPS tracker brands in August 2026?

- In August 2026, Garmin gained estimated Share of Search among pet GPS tracker brands in New Zealand, from 79.3% to 83.3%.
- Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

## Month by month

| Month | Fi estimated searches | Fi Share of Search | Fi rank | Garmin estimated searches | Garmin Share of Search | Garmin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 0.06% | 4 | 61.7K | 86.4% | 1 |
| Nov 2025 | 50 | 0.05% | 4 | 79.7K | 84.1% | 1 |
| Dec 2025 | 60 | 0.07% | 4 | 74.3K | 84.2% | 1 |
| Jan 2026 | 60 | 0.07% | 4 | 76K | 84.1% | 1 |
| Feb 2026 | 60 | 0.08% | 4 | 61.5K | 85.6% | 1 |
| Mar 2026 | 60 | 0.08% | 4 | 62.3K | 84.6% | 1 |
| Apr 2026 | 40 | 0.05% | 4 | 65.5K | 85% | 1 |
| May 2026 | 60 | 0.07% | 4 | 67.7K | 83.2% | 1 |
| Jun 2026 | 50 | 0.07% | 4 | 56.5K | 78.3% | 1 |
| Jul 2026 | 40 | 0.05% | 4 | 59.4K | 79.3% | 1 |
| Aug 2026 | 30 | 0.04% | 4 | 69.3K | 83.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fi’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fi**: Measured on the search terms “fi cat tracker”, “fi collar”, “fi dog collar”, “fi dog tracker” and “fi gps tracker”, summed into one figure.
- **Garmin**: Measured on the search terms “garmin”, “garmin alpha”, “garmin alpha tracking collars”, “garmin com”, “garmin connect”, “garmin dog collar”, “garmin dog tracker”, “garmin fenix”, “garmin fenix 7”, “garmin fenix 8”, “garmin fitness tracker”, “garmin forerunner”, “garmin forerunner 255”, “garmin forerunner 265”, “garmin forerunner 55”, “garmin hr monitor”, “garmin inreach”, “garmin instinct”, “garmin instinct 2”, “garmin instinct 3”, “garmin near me”, “garmin new zealand”, “garmin nz”, “garmin online”, “garmin smartwatch”, “garmin venu”, “garmin venu 3”, “garmin venu 4”, “garmin vivoactive”, “garmin vivoactive 5” and “garmin watch”, summed into one figure.

- [Fi profile](/demand/nz/brands/fi-dog-collar)
- [Garmin profile](/demand/nz/brands/garmin)
- [All pet GPS tracker brands in New Zealand](/demand/nz/categories/nz-pet-gps-trackers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fi or Garmin?

In August 2026, Garmin had more branded searches than Fi among pet GPS tracker brands in New Zealand. Garmin was estimated to have 69.3K branded searches compared to Fi’s 30, and held an 83.3% Share of Search versus Fi’s 0.04%.

## Cite this page

Brandwave. "Fi vs Garmin: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fi-dog-collar-vs-garmin

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fi-dog-collar-vs-garmin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.