--- title: "Festool vs Hilti: Which is searched more in New Zealand?" description: "Is Festool or Hilti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dust extractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/festool-vs-hilti" publisher: "Brandwave" --- # Festool vs Hilti: Which is searched more in New Zealand? Is Festool or Hilti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dust extractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Festool and Hilti - **Competitive set**: Dust extractor brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Festool Share of Search**: 13.5% - **Hilti Share of Search**: 8.6% ## Is Festool or Hilti more popular in search? - In September 2026, Festool had more branded searches than Hilti among dust extractor brands in New Zealand. Festool had about 2,980 branded searches, while Hilti had 1,900. Festool made up 13.5% of all dust extractor brand searches we track, and Hilti accounted for 8.6%. - The lead changed hands 3 times in the 12 months ending September 2026: Festool took it in February 2026, Hilti took it in March 2026, Festool took it in June 2026. - Across the 12 months ending September 2026, Festool’s share of searches among dust extractor brands in New Zealand moved from 11.7% to 13.5%, and its estimated monthly branded searches moved from 2.2K to 3K. - Across the 12 months ending September 2026, Hilti’s share of searches among dust extractor brands in New Zealand moved from 12.9% to 8.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top dust extractor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Festool was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hilti was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Festool was listed before Hilti in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Festool | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Makita | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nilfisk | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hilti | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mirka | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dust extractor brands - Asked ChatGPT "Which dust extractor brand should I buy in New Zealand?": 1. Festool, 2. Makita, 3. Bosch, 4. Mirka - Asked ChatGPT "What are the best dust extractor brands in New Zealand?": 1. Festool, 2. Nilfisk, 3. Mirka, 4. Makita, 5. Bosch - Asked ChatGPT "What's the best dust extractor brand in New Zealand for fine dust control?": 1. Festool, 2. Bosch, 3. Makita, 4. Hilti, 5. Nilfisk - Searched Google, AI Overview "dust extractor nz": 1. Festool, 2. Hilti - Searched Google, AI Overview "woodworking dust extractor": named none of the brands we track Not named in any answer: DeWalt and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dust extractor brands in September 2026? - In September 2026, Festool overtook Milwaukee to rank 3rd among dust extractor brands in New Zealand, with 13.5% of the searches. - In September 2026, Hilti lost share of searches among dust extractor brands in New Zealand, from 9.2% to 8.6%. ## Month by month | Month | Festool estimated searches | Festool Share of Search | Festool rank | Hilti estimated searches | Hilti Share of Search | Hilti rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 11.7% | 5 | 2.4K | 12.9% | 3 | | Nov 2025 | 1.9K | 9.5% | 5 | 2.4K | 11.7% | 4 | | Dec 2025 | 1.6K | 9.2% | 4 | 1.6K | 9.2% | 5 | | Jan 2026 | 1.6K | 9.7% | 5 | 1.9K | 11.1% | 3 | | Feb 2026 | 2K | 11.2% | 4 | 1.9K | 10.6% | 5 | | Mar 2026 | 2.3K | 11.8% | 4 | 2.9K | 14.9% | 3 | | Apr 2026 | 1.8K | 9.9% | 5 | 2.4K | 13.3% | 3 | | May 2026 | 2.2K | 11.4% | 5 | 2.4K | 12.4% | 4 | | Jun 2026 | 2.5K | 12.2% | 4 | 1.9K | 9.4% | 5 | | Jul 2026 | 2.5K | 13% | 4 | 1.9K | 10.1% | 5 | | Aug 2026 | 2.3K | 10.9% | 4 | 1.9K | 9.2% | 5 | | Sep 2026 | 3K | 13.5% | 3 | 1.9K | 8.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Festool’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Festool**: Measured on the search terms “festool”, “festool chop saw”, “festool domino”, “festool dust extractor”, “festool orbital sander”, “festool plunge saw”, “festool router”, “festool sander”, “festool track”, “festool track saw”, “festool vacuum” and “festool wall sander”, summed into one figure. - **Hilti**: Measured on the search term “hilti”. - [Festool profile](/demand/nz/brands/festool) - [Hilti profile](/demand/nz/brands/hilti) - [All dust extractor brands in New Zealand](/demand/nz/categories/nz-dust-extractor-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Festool or Hilti more popular in search? In September 2026, Festool had more branded searches than Hilti among dust extractor brands in New Zealand. Festool had about 2,980 branded searches, while Hilti had 1,900. Festool made up 13.5% of all dust extractor brand searches we track, and Hilti accounted for 8.6%. ## Cite this page Brandwave. "Festool vs Hilti: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/festool-vs-hilti This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/festool-vs-hilti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.