--- title: "Fertilizer New Zealand vs Yara: Which is more popular in New Zealand?" description: "Is Fertilizer New Zealand or Yara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fertilizer-nz-vs-yara" publisher: "Brandwave" --- # Fertilizer New Zealand vs Yara: Which is more popular in New Zealand? Is Fertilizer New Zealand or Yara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fertilizer New Zealand and Yara - **Competitive set**: Fertiliser suppliers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Fertilizer New Zealand Share of Search**: 0.43% - **Yara Share of Search**: 1.6% ## Is Fertilizer New Zealand or Yara more popular in search? - In October 2026, Yara had more branded searches than Fertilizer New Zealand among fertiliser suppliers in New Zealand. Yara had about 180 branded searches, while Fertilizer New Zealand had 50. Yara made up 1.6% of all fertiliser supplier searches we track, and Fertilizer New Zealand accounted for 0.43%. - The lead changed hands 4 times in the 12 months ending October 2026: Fertilizer New Zealand took it in January 2026, Yara took it in March 2026, Fertilizer New Zealand took it in April 2026, Yara took it in May 2026. - Across the 12 months ending October 2026, Fertilizer New Zealand’s share of searches among fertiliser suppliers in New Zealand moved from 0.58% to 0.43%, and its estimated monthly branded searches moved from 70 to 50. - Across the 12 months ending October 2026, Yara’s share of searches among fertiliser suppliers in New Zealand moved from 0.9% to 1.6%, and its estimated monthly branded searches moved from 110 to 180. ## Top fertiliser suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fertilizer New Zealand was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yara did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ballance Agri-Nutrients | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ravensdown | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fertilizer New Zealand | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Yara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiwi Fertiliser | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fertiliser suppliers - Asked ChatGPT "Which fertiliser supplier should I buy in New Zealand?": 1. Ravensdown, 2. Ballance Agri-Nutrients, 3. Fertilizer New Zealand - Asked ChatGPT "What are the best fertiliser suppliers in New Zealand?": 1. Ravensdown, 2. Ballance Agri-Nutrients, 3. Fertilizer New Zealand - Asked ChatGPT "What's the best fertiliser supplier in New Zealand for farm crops?": 1. Ballance Agri-Nutrients, 2. Ravensdown - Searched Google, AI Overview "fertiliser suppliers nz": 1. Ballance Agri-Nutrients, 2. Ravensdown - Searched Google, AI Overview "farm fertiliser nz": 1. Ballance Agri-Nutrients, 2. Ravensdown Not named in any answer: Yara and Kiwi Fertiliser. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fertiliser suppliers in October 2026? - In October 2026, Yara gained share of searches among fertiliser suppliers in New Zealand, from 0.9% to 1.6%. - Estimated monthly branded searches for Fertilizer New Zealand in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in October 2026. ## How has branded search for Fertilizer New Zealand and Yara changed in New Zealand over the last 12 months? | Month | Fertilizer New Zealand estimated searches | Fertilizer New Zealand Share of Search | Fertilizer New Zealand rank | Yara estimated searches | Yara Share of Search | Yara rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 70 | 0.58% | 4 | 110 | 0.9% | 3 | | Dec 2025 | 40 | 0.52% | 4 | 80 | 1% | 3 | | Jan 2026 | 90 | 1.3% | 3 | 70 | 0.99% | 4 | | Feb 2026 | 70 | 0.79% | 3 | 70 | 0.79% | 4 | | Mar 2026 | 110 | 0.91% | 4 | 120 | 1% | 3 | | Apr 2026 | 110 | 1.2% | 3 | 100 | 1.1% | 4 | | May 2026 | 50 | 0.58% | 5 | 90 | 1.1% | 3 | | Jun 2026 | 40 | 0.44% | 4 | 80 | 0.88% | 3 | | Jul 2026 | 30 | 0.34% | 5 | 60 | 0.68% | 3 | | Aug 2026 | 50 | 0.38% | 5 | 120 | 0.92% | 3 | | Sep 2026 | 50 | 0.41% | 5 | 110 | 0.9% | 3 | | Oct 2026 | 50 | 0.43% | 5 | 180 | 1.6% | 3 | ## How are Fertilizer New Zealand’s and Yara’s branded searches counted? Brandwave collects information about searches that people make online using Fertilizer New Zealand’s and Yara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fertilizer New Zealand**: Measured on the search term “fertilizer new zealand”. - **Yara**: Measured on the search terms “fertilizer yara”, “yara actyva fertilizer”, “yara bela fertilizer”, “yara can fertilizer”, “yara company fertilizer”, “yara complex fertilizer”, “yara dap fertilizer”, “yara fertilizer company”, “yara fertilizer products”, “yara lawn fertilizer”, “yara liquid fertiliser”, “yara nutrients”, “yara rega fertiliser”, “yara sop fertilizer” and “yara tera fertilizer”, summed into one figure. - [Fertilizer New Zealand profile](/demand/nz/brands/fertilizer-nz) - [Yara profile](/demand/nz/brands/yara) - [All fertiliser suppliers in New Zealand](/demand/nz/categories/nz-fertiliser-suppliers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fertilizer New Zealand or Yara more popular in search? In October 2026, Yara had more branded searches than Fertilizer New Zealand among fertiliser suppliers in New Zealand. Yara had about 180 branded searches, while Fertilizer New Zealand had 50. Yara made up 1.6% of all fertiliser supplier searches we track, and Fertilizer New Zealand accounted for 0.43%. ## Cite this page Brandwave. "Fertilizer New Zealand vs Yara: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/fertilizer-nz-vs-yara This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fertilizer-nz-vs-yara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.