--- title: "Ferrari vs Mercedes-Benz: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ferrari or Mercedes-Benz? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ferrari-vs-mercedes-benz" publisher: "Brandwave" --- # Ferrari vs Mercedes-Benz: Which is more popular by branded search in New Zealand? Which is more popular in search, Ferrari or Mercedes-Benz? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ferrari and Mercedes-Benz - **Competitive set**: Car brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ferrari Share of Search**: 1% - **Mercedes-Benz Share of Search**: 2.6% ## Which is more popular in search, Ferrari or Mercedes-Benz? - In August 2026, Mercedes-Benz had more branded searches than Ferrari among car brands in New Zealand. Mercedes-Benz was estimated to have 32.5K branded searches compared to Ferrari’s 12.4K, and held a 2.6% Share of Search versus Ferrari’s 1%. - Mercedes-Benz was ahead of Ferrari in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ferrari’s estimated Share of Search among car brands in New Zealand held steady at 1%, and its estimated monthly branded searches moved from 12.9K to 12.4K. - Across the 11 months ending August 2026, Mercedes-Benz’s estimated Share of Search among car brands in New Zealand moved from 2.7% to 2.6%, and its estimated monthly branded searches moved from 33.4K to 32.5K. ## How did search popularity change for New Zealand car brands in August 2026? - In August 2026, Ferrari fell from 23rd to 26th among car brands in New Zealand. ## Month by month | Month | Ferrari estimated searches | Ferrari Share of Search | Ferrari rank | Mercedes-Benz estimated searches | Mercedes-Benz Share of Search | Mercedes-Benz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.9K | 1% | 24 | 33.4K | 2.7% | 14 | | Nov 2025 | 12.9K | 1.1% | 23 | 33.4K | 2.8% | 14 | | Dec 2025 | 11.2K | 1% | 24 | 33K | 2.9% | 11 | | Jan 2026 | 12.6K | 0.97% | 24 | 38K | 2.9% | 12 | | Feb 2026 | 12.4K | 1% | 22 | 32.5K | 2.7% | 14 | | Mar 2026 | 12.7K | 0.85% | 31 | 38.5K | 2.6% | 13 | | Apr 2026 | 10.6K | 0.81% | 33 | 31.5K | 2.4% | 15 | | May 2026 | 15.6K | 1.2% | 22 | 31.5K | 2.4% | 15 | | Jun 2026 | 12.5K | 1.1% | 24 | 32K | 2.7% | 13 | | Jul 2026 | 12.4K | 1.1% | 23 | 29.4K | 2.5% | 14 | | Aug 2026 | 12.4K | 1% | 26 | 32.5K | 2.6% | 14 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ferrari’s and Mercedes-Benz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ferrari**: Measured on the search terms “ferrari”, “ferrari 296”, “ferrari 458”, “ferrari 488”, “ferrari 812”, “ferrari car”, “ferrari cars”, “ferrari f8”, “ferrari new zealand”, “ferrari nz”, “ferrari purosangue” and “ferrari roma”, summed into one figure. - **Mercedes-Benz**: Measured on the search terms “merc”, “mercedes”, “mercedes benz”, “mercedes-benz”, “mercedes-benz amg”, “mercedes-benz c class”, “mercedes-benz car”, “mercedes-benz cars”, “mercedes-benz e class”, “mercedes-benz eqs”, “mercedes-benz g class”, “mercedes-benz glc”, “mercedes-benz gle”, “mercedes-benz new zealand” and “mercedes-benz nz”, summed into one figure. - [Ferrari profile](/demand/nz/brands/ferrari) - [Mercedes-Benz profile](/demand/nz/brands/mercedes-benz) - [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ferrari or Mercedes-Benz? In August 2026, Mercedes-Benz had more branded searches than Ferrari among car brands in New Zealand. Mercedes-Benz was estimated to have 32.5K branded searches compared to Ferrari’s 12.4K, and held a 2.6% Share of Search versus Ferrari’s 1%. ## Cite this page Brandwave. "Ferrari vs Mercedes-Benz: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ferrari-vs-mercedes-benz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ferrari-vs-mercedes-benz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.