--- title: "Ferplast vs KONG: Which is searched more in New Zealand?" description: "Is Ferplast or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ferplast-vs-kong" publisher: "Brandwave" --- # Ferplast vs KONG: Which is searched more in New Zealand? Is Ferplast or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ferplast and KONG - **Competitive set**: Pet accessory brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ferplast Share of Search**: 1.7% - **KONG Share of Search**: 42.5% ## Is Ferplast or KONG more popular in search? - In September 2026, KONG had more branded searches than Ferplast among pet accessory brands in New Zealand. KONG had about 1,240 branded searches, while Ferplast had 50. KONG made up 42.5% of all pet accessory brand searches we track, and Ferplast accounted for 1.7%. - KONG was ahead of Ferplast in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ferplast’s share of searches among pet accessory brands in New Zealand moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 40 to 50. - Across the 12 months ending September 2026, KONG’s share of searches among pet accessory brands in New Zealand moved from 37.7% to 42.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K. ## Top pet accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Ferplast nor KONG showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Puchi | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | 8 Paws | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | EzyDog | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rogz | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petmate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Savic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dogit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet accessory brands - Asked ChatGPT "Which pet accessory brand should I buy in New Zealand?": 1. EzyDog - Asked ChatGPT "What are the best pet accessory brands in New Zealand?": 1. Puchi, 2. 8 Paws, 3. EzyDog, 4. Rogz - Asked ChatGPT "What's the best pet accessory brand in New Zealand for dogs and cats?": 1. Puchi, 2. 8 Paws - Searched Google, AI Overview "best pet accessories": 1. EzyDog - Searched Google, AI Overview "pet collars nz": 1. EzyDog Not named in any answer: KONG, Petmate, Savic, Ferplast and Dogit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet accessory brands in September 2026? - In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches. - In September 2026, Ferplast overtook Puchi to rank 6th among pet accessory brands in New Zealand, with 1.7% of the searches. - In September 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 38.6% to 42.5%. ## Month by month | Month | Ferplast estimated searches | Ferplast Share of Search | Ferplast rank | KONG estimated searches | KONG Share of Search | KONG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 1.3% | 7 | 1.1K | 37.7% | 2 | | Nov 2025 | 60 | 2.1% | 6 | 1.2K | 40.1% | 2 | | Dec 2025 | 80 | 2.6% | 6 | 1.1K | 37.2% | 2 | | Jan 2026 | 70 | 2.3% | 5 | 1K | 34.7% | 2 | | Feb 2026 | 70 | 2.5% | 5 | 1.1K | 38.7% | 2 | | Mar 2026 | 80 | 2.6% | 5 | 1.2K | 40.4% | 1 | | Apr 2026 | 100 | 3.2% | 5 | 1.3K | 39.7% | 1 | | May 2026 | 100 | 3.1% | 5 | 1.3K | 39.2% | 1 | | Jun 2026 | 40 | 1.4% | 6 | 1.3K | 44.1% | 1 | | Jul 2026 | 70 | 2.1% | 5 | 1.4K | 43% | 1 | | Aug 2026 | 40 | 1.2% | 7 | 1.3K | 38.6% | 1 | | Sep 2026 | 50 | 1.7% | 6 | 1.2K | 42.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ferplast’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ferplast**: Measured on the search terms “ferplast”, “ferplast 100”, “ferplast atlas”, “ferplast bird cage”, “ferplast cat carrier”, “ferplast cottage”, “ferplast criceti 100”, “ferplast dog bed”, “ferplast dog crate”, “ferplast dogvilla”, “ferplast duna”, “ferplast furat”, “ferplast furet tower”, “ferplast grand lodge”, “ferplast hamster cage”, “ferplast hamster tubes”, “ferplast maxi duna”, “ferplast rabbit cage”, “ferplast rat cage”, “ferplast siesta deluxe”, “ferplast swing” and “ferplast tubes”, summed into one figure. - **KONG**: Measured on the search terms “buy kong toys”, “chewy kong toys”, “christmas kong toys”, “kong classic”, “kong dog”, “kong dog bed”, “kong dog bone”, “kong dog bowls”, “kong dog chews”, “kong dog coat”, “kong dog collar”, “kong dog food”, “kong dog mat”, “kong dog products”, “kong dog supplies”, “kong dog toy”, “kong dog treats”, “kong pet toys”, “kong toy”, “monkey kong toy”, “toughest kong toys” and “wubba kong toy”, summed into one figure. - [Ferplast profile](/demand/nz/brands/ferplast) - [KONG profile](/demand/nz/brands/kong) - [All pet accessory brands in New Zealand](/demand/nz/categories/nz-pet-accessory-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ferplast or KONG more popular in search? In September 2026, KONG had more branded searches than Ferplast among pet accessory brands in New Zealand. KONG had about 1,240 branded searches, while Ferplast had 50. KONG made up 42.5% of all pet accessory brand searches we track, and Ferplast accounted for 1.7%. ## Cite this page Brandwave. "Ferplast vs KONG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ferplast-vs-kong This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ferplast-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.