--- title: "Fergus vs Tradify: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fergus or Tradify? Compare estimated monthly branded-search demand and Share of Search inside the trade and field-service job management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fergus-vs-tradify" publisher: "Brandwave" --- # Fergus vs Tradify: Which is more popular by branded search in New Zealand? Which is more popular in search, Fergus or Tradify? Compare estimated monthly branded-search demand and Share of Search inside the trade and field-service job management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fergus and Tradify - **Competitive set**: trade and field-service job management software - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fergus Share of Search**: 7.9% - **Tradify Share of Search**: 45.7% ## Which is more popular in search, Fergus or Tradify? - In August 2026, Tradify had more branded searches than Fergus among trade and field-service job management software in New Zealand. Tradify was estimated to have 4.7K branded searches compared to Fergus’ 810, and held a 45.7% Share of Search versus Fergus’ 7.9%. - Tradify was ahead of Fergus in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fergus’ estimated Share of Search among trade and field-service job management software in New Zealand moved from 9.2% to 7.9%, and its estimated monthly branded searches moved from 850 to 810. - Across the 11 months ending August 2026, Tradify’s estimated Share of Search among trade and field-service job management software in New Zealand moved from 43.6% to 45.7%, and its estimated monthly branded searches moved from 4K to 4.7K. ## How did search popularity change for New Zealand trade and field-service job management software in August 2026? - In August 2026, Tradify lost estimated Share of Search among trade and field-service job management software in New Zealand, from 46.7% to 45.7%. - In August 2026, Fergus lost estimated Share of Search among trade and field-service job management software in New Zealand, from 8.8% to 7.9%. ## Month by month | Month | Fergus estimated searches | Fergus Share of Search | Fergus rank | Tradify estimated searches | Tradify Share of Search | Tradify rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 850 | 9.2% | 4 | 4K | 43.6% | 1 | | Nov 2025 | 940 | 9.8% | 4 | 3.9K | 40.7% | 1 | | Dec 2025 | 630 | 8.8% | 4 | 3.1K | 43.8% | 1 | | Jan 2026 | 810 | 8.4% | 4 | 4.7K | 49.2% | 1 | | Feb 2026 | 1K | 9.7% | 4 | 4.8K | 46.5% | 1 | | Mar 2026 | 960 | 7.6% | 4 | 5.9K | 46.8% | 1 | | Apr 2026 | 740 | 7% | 4 | 4.8K | 45.9% | 1 | | May 2026 | 870 | 7.6% | 4 | 5.8K | 50.8% | 1 | | Jun 2026 | 890 | 8.2% | 4 | 4.8K | 44.1% | 1 | | Jul 2026 | 890 | 8.8% | 4 | 4.7K | 46.7% | 1 | | Aug 2026 | 810 | 7.9% | 4 | 4.7K | 45.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fergus’ and Tradify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fergus**: Measured on the search terms “fergus app”, “fergus builders”, “Fergus Go”, “fergus job management”, “fergus nz”, “fergus pricing”, “Fergus software”, “Fergus Software Ltd” and “fergus software nz”, summed into one figure. - **Tradify**: Measured on the search terms “Tradify”, “tradify app”, “tradify nz”, “tradify pricing”, “tradify review”, “tradify reviews” and “tradifyhq”, summed into one figure. - [Fergus profile](/demand/nz/brands/fergus) - [Tradify profile](/demand/nz/brands/tradify) - [All trade and field-service job management software in New Zealand](/demand/nz/categories/nz-trade-job-management-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fergus or Tradify? In August 2026, Tradify had more branded searches than Fergus among trade and field-service job management software in New Zealand. Tradify was estimated to have 4.7K branded searches compared to Fergus’ 810, and held a 45.7% Share of Search versus Fergus’ 7.9%. ## Cite this page Brandwave. "Fergus vs Tradify: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fergus-vs-tradify This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fergus-vs-tradify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.