---
title: "Fergus vs Kickserv: Which is more popular in New Zealand?"
description: "Is Fergus or Kickserv more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Field service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fergus-vs-kickserv"
publisher: "Brandwave"
---

# Fergus vs Kickserv: Which is more popular in New Zealand?

Is Fergus or Kickserv more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Field service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fergus and Kickserv
- **Competitive set**: Field service management platforms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Fergus Share of Search**: 8.3%
- **Kickserv Share of Search**: 0.1%

## Is Fergus or Kickserv more popular in search?

- In September 2026, Fergus had more branded searches than Kickserv among field service management platforms in New Zealand. Fergus had about 830 branded searches, while Kickserv had 10. Fergus made up 8.3% of all field service management platform searches we track, and Kickserv accounted for 0.1%.
- Fergus was ahead of Kickserv in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Fergus’ share of searches among field service management platforms in New Zealand moved from 9.9% to 8.3%, and its estimated monthly branded searches moved from 880 to 830.
- Across the 11 months ending September 2026, Kickserv’s share of searches among field service management platforms in New Zealand moved from 0.11% to 0.1%, and its estimated monthly branded searches held steady at 10.

## Top field service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fergus was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kickserv did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tradify | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Fergus | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| ServiceM8 | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Simpro | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| NextMinute | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Jobber | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| ServiceTitan | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Housecall Pro | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kickserv | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about field service management platforms

- Asked ChatGPT "Which field service management platform should I use in New Zealand?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. Simpro
- Asked ChatGPT "What are the best field service management platforms in New Zealand?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. NextMinute
- Asked ChatGPT "What's the best field service management platform in New Zealand for trades jobs?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. Simpro
- Searched Google, AI Overview "field service management software": 1. Simpro, 2. ServiceTitan, 3. Jobber, 4. Housecall Pro
- Searched Google, AI Overview "job scheduling software": 1. NextMinute, 2. Jobber

Not named in any answer: Kickserv.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand field service management platforms in September 2026?

- In September 2026, Fergus gained share of searches among field service management platforms in New Zealand, from 2.7% to 8.3%.

## How has branded search for Fergus and Kickserv changed in New Zealand over the last 12 months?

| Month | Fergus estimated searches | Fergus Share of Search | Fergus rank | Kickserv estimated searches | Kickserv Share of Search | Kickserv rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 880 | 9.9% | 4 | 10 | 0.11% | 9 |
| Dec 2025 | 590 | 8.7% | 4 | 10 | 0.15% | 9 |
| Jan 2026 | 750 | 8% | 4 | 10 | 0.11% | 9 |
| Feb 2026 | 930 | 9.4% | 4 | 10 | 0.1% | 9 |
| Mar 2026 | 880 | 7.4% | 4 | 10 | 0.08% | 9 |
| Apr 2026 | 670 | 6.7% | 4 | 20 | 0.2% | 9 |
| May 2026 | 810 | 7.5% | 4 | 10 | 0.09% | 9 |
| Jun 2026 | 810 | 7.9% | 4 | 10 | 0.1% | 9 |
| Jul 2026 | 810 | 8.3% | 4 | 10 | 0.1% | 9 |
| Aug 2026 | 720 | 2.7% | 5 | 10 | 0.04% | 9 |
| Sep 2026 | 830 | 8.3% | 5 | 10 | 0.1% | 9 |
| Oct 2026 | — | — | — | — | — | — |

## How are Fergus’ and Kickserv’s branded searches counted?

Brandwave collects information about searches that people make online using Fergus’ and Kickserv’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fergus**: Measured on the search terms “fergus app”, “Fergus Go”, “fergus nz”, “Fergus software”, “Fergus Software Ltd” and “fergus software nz”, summed into one figure.
- **Kickserv**: Measured on the search terms “kickserv” and “kickserv field service”, summed into one figure.

- [Fergus profile](/demand/nz/brands/fergus)
- [Kickserv profile](/demand/nz/brands/kickserv)
- [All field service management platforms in New Zealand](/demand/nz/categories/nz-field-service-management-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fergus or Kickserv more popular in search?

In September 2026, Fergus had more branded searches than Kickserv among field service management platforms in New Zealand. Fergus had about 830 branded searches, while Kickserv had 10. Fergus made up 8.3% of all field service management platform searches we track, and Kickserv accounted for 0.1%.

## Cite this page

Brandwave. "Fergus vs Kickserv: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/fergus-vs-kickserv

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fergus-vs-kickserv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
