---
title: "Fergburger vs Rātā: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fergburger or Rātā? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown eateries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fergburger-vs-rata"
publisher: "Brandwave"
---

# Fergburger vs Rātā: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fergburger or Rātā? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown eateries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fergburger and Rātā
- **Competitive set**: Queenstown eateries
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fergburger Share of Search**: 60.3%
- **Rātā Share of Search**: 2.8%

## Which is more popular in search, Fergburger or Rātā?

- In August 2026, Fergburger had more branded searches than Rātā among queenstown eateries in New Zealand. Fergburger was estimated to have 85.9K branded searches compared to Rātā’s 4K, and held a 60.3% Share of Search versus Rātā’s 2.8%.
- Fergburger was ahead of Rātā in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fergburger’s estimated Share of Search among queenstown eateries in New Zealand moved from 66.7% to 60.3%, and its estimated monthly branded searches moved from 83.4K to 85.9K.
- Across the 11 months ending August 2026, Rātā’s estimated Share of Search among queenstown eateries in New Zealand moved from 1.7% to 2.8%, and its estimated monthly branded searches moved from 2.1K to 4K.

## How did search popularity change for New Zealand queenstown eateries in August 2026?

- In August 2026, Fergburger lost estimated Share of Search among queenstown eateries in New Zealand, from 63.3% to 60.3%.
- In August 2026, Rātā lost estimated Share of Search among queenstown eateries in New Zealand, from 3.5% to 2.8%.

## Month by month

| Month | Fergburger estimated searches | Fergburger Share of Search | Fergburger rank | Rātā estimated searches | Rātā Share of Search | Rātā rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 83.4K | 66.7% | 1 | 2.1K | 1.7% | 5 |
| Nov 2025 | 101K | 66.6% | 1 | 2.5K | 1.7% | 5 |
| Dec 2025 | 150K | 71.3% | 1 | 2.6K | 1.2% | 5 |
| Jan 2026 | 126K | 68.7% | 1 | 3.1K | 1.7% | 5 |
| Feb 2026 | 119K | 69.7% | 1 | 3.1K | 1.8% | 5 |
| Mar 2026 | 100K | 66.4% | 1 | 3.2K | 2.1% | 5 |
| Apr 2026 | 103K | 67.3% | 1 | 3.1K | 2% | 5 |
| May 2026 | 82K | 66.9% | 1 | 2.6K | 2.1% | 5 |
| Jun 2026 | 70.1K | 63.1% | 1 | 7K | 6.3% | 4 |
| Jul 2026 | 87.9K | 63.3% | 1 | 4.8K | 3.5% | 5 |
| Aug 2026 | 85.9K | 60.3% | 1 | 4K | 2.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fergburger’s and Rātā’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fergburger**: Measured on the search terms “best fergburger”, “fergburger”, “fergburger bakery”, “fergburger best burger”, “fergburger burger”, “fergburger com”, “fergburger delivery”, “fergburger history”, “fergburger locations”, “fergburger menu”, “fergburger near me”, “fergburger new zealand”, “fergburger nz”, “fergburger online”, “fergburger online order”, “fergburger opening hours”, “fergburger order”, “fergburger phone order”, “fergburger review” and “order fergburger”, summed into one figure.
- **Rātā**: Measured on the search terms “queenstown rata”, “rata dining”, “rata menu queenstown”, “rata queenstown photos”, “rata queenstown reviews”, “rata restaurant halal”, “rata restaurant photos” and “rata restaurant reviews”, summed into one figure.

- [Fergburger profile](/demand/nz/brands/fergburger)
- [Rātā profile](/demand/nz/brands/rata)
- [All queenstown eateries in New Zealand](/demand/nz/categories/nz-queenstown-eateries): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fergburger or Rātā?

In August 2026, Fergburger had more branded searches than Rātā among queenstown eateries in New Zealand. Fergburger was estimated to have 85.9K branded searches compared to Rātā’s 4K, and held a 60.3% Share of Search versus Rātā’s 2.8%.

## Cite this page

Brandwave. "Fergburger vs Rātā: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fergburger-vs-rata

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fergburger-vs-rata. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.