--- title: "Fenix vs Nitecore: Which is searched more in New Zealand?" description: "Is Fenix or Nitecore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Head torch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fenix-vs-nitecore" publisher: "Brandwave" --- # Fenix vs Nitecore: Which is searched more in New Zealand? Is Fenix or Nitecore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Head torch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fenix and Nitecore - **Competitive set**: Head torch brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fenix Share of Search**: 8.5% - **Nitecore Share of Search**: 13.4% ## Is Fenix or Nitecore more popular in search? - In September 2026, Nitecore had more branded searches than Fenix among head torch brands in New Zealand. Nitecore had about 550 branded searches, while Fenix had 350. Nitecore made up 13.4% of all head torch brand searches we track, and Fenix accounted for 8.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Fenix took it in June 2026, Nitecore took it in September 2026. - Across the 12 months ending September 2026, Fenix’s share of searches among head torch brands in New Zealand moved from 8.7% to 8.5%, and its estimated monthly branded searches moved from 300 to 350. - Across the 12 months ending September 2026, Nitecore’s share of searches among head torch brands in New Zealand moved from 15.9% to 13.4%, and its estimated monthly branded searches held steady at 550. ## Top head torch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fenix was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nitecore was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fenix and Nitecore were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Petzl | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Black Diamond | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Nitecore | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Fenix | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Ledlenser | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about head torch brands - Asked ChatGPT "Which head torch brand should I buy in New Zealand?": 1. Petzl, 2. Black Diamond, 3. Nitecore, 4. Ledlenser - Asked ChatGPT "What are the best head torch brands in New Zealand?": 1. Petzl, 2. Nitecore, 3. Black Diamond, 4. Ledlenser - Asked ChatGPT "What's the best head torch brand in New Zealand for camping and hiking?": 1. Petzl, 2. Black Diamond, 3. Fenix - Searched Google, AI Overview "headlamp nz": 1. Black Diamond, 2. Fenix, 3. Nitecore, 4. Ledlenser - Searched Google, AI Overview "head torch for running": 1. Fenix, 2. Black Diamond Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand head torch brands in September 2026? - In September 2026, Fenix lost share of searches among head torch brands in New Zealand, from 14.4% to 8.5%. - In September 2026, Nitecore rose from 4th to 3rd among head torch brands in New Zealand. ## Month by month | Month | Fenix estimated searches | Fenix Share of Search | Fenix rank | Nitecore estimated searches | Nitecore Share of Search | Nitecore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 300 | 8.7% | 5 | 550 | 15.9% | 3 | | Nov 2025 | 320 | 8.8% | 5 | 570 | 15.7% | 3 | | Dec 2025 | 280 | 8% | 4 | 550 | 15.7% | 3 | | Jan 2026 | 260 | 7.8% | 5 | 550 | 16.5% | 3 | | Feb 2026 | 300 | 9.3% | 4 | 460 | 14.2% | 3 | | Mar 2026 | 500 | 13.1% | 4 | 550 | 14.4% | 3 | | Apr 2026 | 590 | 12.4% | 4 | 810 | 17.1% | 3 | | May 2026 | 690 | 14.3% | 4 | 810 | 16.8% | 3 | | Jun 2026 | 710 | 15% | 3 | 700 | 14.8% | 4 | | Jul 2026 | 800 | 15.7% | 3 | 680 | 13.4% | 4 | | Aug 2026 | 710 | 14.4% | 3 | 680 | 13.8% | 4 | | Sep 2026 | 350 | 8.5% | 4 | 550 | 13.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fenix’s and Nitecore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fenix**: Measured on the search terms “fenix headlamp” and “fenix torch”, summed into one figure. - **Nitecore**: Measured on the search terms “nitecore” and “nitecore torch”, summed into one figure. - [Fenix profile](/demand/nz/brands/fenix) - [Nitecore profile](/demand/nz/brands/nitecore) - [All head torch brands in New Zealand](/demand/nz/categories/nz-head-torch-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fenix or Nitecore more popular in search? In September 2026, Nitecore had more branded searches than Fenix among head torch brands in New Zealand. Nitecore had about 550 branded searches, while Fenix had 350. Nitecore made up 13.4% of all head torch brand searches we track, and Fenix accounted for 8.5%. ## Cite this page Brandwave. "Fenix vs Nitecore: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fenix-vs-nitecore This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fenix-vs-nitecore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.