---
title: "Fendt vs New Holland: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fendt or New Holland? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fendt-vs-new-holland"
publisher: "Brandwave"
---

# Fendt vs New Holland: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fendt or New Holland? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fendt and New Holland
- **Competitive set**: Tractor brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fendt Share of Search**: 5.2%
- **New Holland Share of Search**: 3.7%

## Which is more popular in search, Fendt or New Holland?

- In August 2026, Fendt had more branded searches than New Holland among tractor brands in New Zealand. Fendt was estimated to have 830 branded searches compared to New Holland’s 600, and held a 5.2% Share of Search versus New Holland’s 3.7%.
- Fendt was ahead of New Holland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands in New Zealand moved from 5.6% to 5.2%, and its estimated monthly branded searches moved from 1.1K to 830.
- Across the 11 months ending August 2026, New Holland’s estimated Share of Search among tractor brands in New Zealand moved from 1.7% to 3.7%, and its estimated monthly branded searches moved from 330 to 600.

## How did search popularity change for New Zealand tractor brands in August 2026?

- In August 2026, Fendt lost estimated Share of Search among tractor brands in New Zealand, from 6.6% to 5.2%.
- New Holland’s estimated Share of Search among tractor brands in New Zealand has gained ground for 3 months in a row, from 2.3% to 3.7% in August 2026.

## Month by month

| Month | Fendt estimated searches | Fendt Share of Search | Fendt rank | New Holland estimated searches | New Holland Share of Search | New Holland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 5.6% | 5 | 330 | 1.7% | 7 |
| Nov 2025 | 1.3K | 6.6% | 4 | 330 | 1.7% | 7 |
| Dec 2025 | 900 | 5.2% | 5 | 270 | 1.6% | 7 |
| Jan 2026 | 800 | 4.8% | 5 | 270 | 1.6% | 7 |
| Feb 2026 | 1K | 5.7% | 5 | 400 | 2.2% | 7 |
| Mar 2026 | 1.1K | 5.6% | 5 | 400 | 2% | 7 |
| Apr 2026 | 880 | 5.2% | 5 | 330 | 2% | 7 |
| May 2026 | 880 | 5% | 5 | 400 | 2.3% | 7 |
| Jun 2026 | 1.4K | 7.4% | 4 | 600 | 3.2% | 7 |
| Jul 2026 | 940 | 6.6% | 4 | 480 | 3.3% | 7 |
| Aug 2026 | 830 | 5.2% | 5 | 600 | 3.7% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fendt’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fendt**: Measured on the search terms “fendt”, “fendt 1050”, “fendt 620”, “fendt 724”, “fendt 824”, “fendt 828”, “fendt 930”, “fendt com”, “fendt near me”, “fendt nz” and “fendt tractor”, summed into one figure.
- **New Holland**: Measured on the search terms “new holland farm machinery” and “new holland tractor”, summed into one figure.

- [Fendt profile](/demand/nz/brands/fendt)
- [New Holland profile](/demand/nz/brands/new-holland)
- [All tractor brands in New Zealand](/demand/nz/categories/nz-tractor-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fendt or New Holland?

In August 2026, Fendt had more branded searches than New Holland among tractor brands in New Zealand. Fendt was estimated to have 830 branded searches compared to New Holland’s 600, and held a 5.2% Share of Search versus New Holland’s 3.7%.

## Cite this page

Brandwave. "Fendt vs New Holland: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fendt-vs-new-holland

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fendt-vs-new-holland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.