---
title: "Fender vs Yamaha Guitars: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fender or Yamaha Guitars? Compare estimated monthly branded-search demand and Share of Search inside the Guitar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fender-vs-yamaha-guitars"
publisher: "Brandwave"
---

# Fender vs Yamaha Guitars: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fender or Yamaha Guitars? Compare estimated monthly branded-search demand and Share of Search inside the Guitar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fender and Yamaha Guitars
- **Competitive set**: Guitar brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fender Share of Search**: 35.9%
- **Yamaha Guitars Share of Search**: 5.7%

## Which is more popular in search, Fender or Yamaha Guitars?

- In August 2026, Fender had more branded searches than Yamaha Guitars among guitar brands in New Zealand. Fender was estimated to have 5.5K branded searches compared to Yamaha Guitars’ 870, and held a 35.9% Share of Search versus Yamaha Guitars’ 5.7%.
- Fender was ahead of Yamaha Guitars in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar brands in New Zealand moved from 34.4% to 35.9%, and its estimated monthly branded searches moved from 4.9K to 5.5K.
- Across the 11 months ending August 2026, Yamaha Guitars’ estimated Share of Search among guitar brands in New Zealand moved from 5.2% to 5.7%, and its estimated monthly branded searches moved from 740 to 870.

## How did search popularity change for New Zealand guitar brands in August 2026?

- In August 2026, Fender lost estimated Share of Search among guitar brands in New Zealand, from 39.3% to 35.9%.
- Estimated monthly branded searches for Yamaha Guitars in New Zealand rose 17.6% over 11 measured months, from 740 to 870 in August 2026.

## Month by month

| Month | Fender estimated searches | Fender Share of Search | Fender rank | Yamaha Guitars estimated searches | Yamaha Guitars Share of Search | Yamaha Guitars rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.9K | 34.4% | 1 | 740 | 5.2% | 5 |
| Nov 2025 | 4.9K | 33.9% | 1 | 760 | 5.3% | 5 |
| Dec 2025 | 4.8K | 34% | 1 | 710 | 5% | 5 |
| Jan 2026 | 4.8K | 32.9% | 1 | 780 | 5.4% | 5 |
| Feb 2026 | 5K | 34.7% | 1 | 830 | 5.8% | 5 |
| Mar 2026 | 5.9K | 38.3% | 1 | 870 | 5.6% | 5 |
| Apr 2026 | 5.8K | 38.4% | 1 | 850 | 5.6% | 5 |
| May 2026 | 6.6K | 40.7% | 1 | 910 | 5.6% | 5 |
| Jun 2026 | 6.6K | 40.6% | 1 | 850 | 5.2% | 5 |
| Jul 2026 | 6.2K | 39.3% | 1 | 940 | 6% | 5 |
| Aug 2026 | 5.5K | 35.9% | 1 | 870 | 5.7% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fender’s and Yamaha Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fender**: Measured on the search terms “fender”, “fender acoustic guitar”, “fender bass”, “fender com”, “fender electric guitar”, “fender guitar”, “fender jazzmaster”, “fender mustang”, “fender near me”, “fender nz”, “fender online”, “fender p bass”, “fender strat”, “fender stratocaster electric guitar” and “fender tele”, summed into one figure.
- **Yamaha Guitars**: Measured on the search terms “fg830 yamaha guitar”, “yamaha acoustic guitar”, “yamaha guitar” and “yamaha guitars bass”, summed into one figure.

- [Fender profile](/demand/nz/brands/fender)
- [Yamaha Guitars profile](/demand/nz/brands/yamaha-guitars)
- [All guitar brands in New Zealand](/demand/nz/categories/nz-guitar-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fender or Yamaha Guitars?

In August 2026, Fender had more branded searches than Yamaha Guitars among guitar brands in New Zealand. Fender was estimated to have 5.5K branded searches compared to Yamaha Guitars’ 870, and held a 35.9% Share of Search versus Yamaha Guitars’ 5.7%.

## Cite this page

Brandwave. "Fender vs Yamaha Guitars: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fender-vs-yamaha-guitars

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fender-vs-yamaha-guitars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.