--- title: "Fender vs PRS: Which is searched more in New Zealand?" description: "Is Fender or PRS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fender-vs-prs-guitars" publisher: "Brandwave" --- # Fender vs PRS: Which is searched more in New Zealand? Is Fender or PRS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fender and PRS - **Competitive set**: Guitar brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fender Share of Search**: 34.2% - **PRS Share of Search**: 3.8% ## Is Fender or PRS more popular in search? - In September 2026, Fender had more branded searches than PRS among guitar brands in New Zealand. Fender had about 4,370 branded searches, while PRS had 480. Fender made up 34.2% of all guitar brand searches we track, and PRS accounted for 3.8%. - Fender was ahead of PRS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fender’s share of searches among guitar brands in New Zealand moved from 32.5% to 34.2%, and its estimated monthly branded searches moved from 4.2K to 4.4K. - Across the 12 months ending September 2026, PRS’s share of searches among guitar brands in New Zealand moved from 3% to 3.8%, and its estimated monthly branded searches moved from 390 to 480. ## Top guitar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fender appeared in all five answers. PRS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fender was listed before PRS in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fender | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Yamaha Guitars | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cort | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ibanez | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Gibson | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Epiphone | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | PRS | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Taylor Guitars | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about guitar brands - Asked ChatGPT "Which guitar brand should I buy in New Zealand?": 1. Yamaha Guitars, 2. Fender, 3. Cort, 4. Taylor Guitars, 5. Ibanez - Asked ChatGPT "What are the best guitar brands in New Zealand?": 1. Yamaha Guitars, 2. Fender, 3. Ibanez, 4. Epiphone, 5. Cort, 6. PRS, 7. Gibson, 8. Taylor Guitars - Asked ChatGPT "What's the best guitar brand in New Zealand for a beginner player?": 1. Yamaha Guitars, 2. Cort, 3. Ibanez, 4. Fender - Searched Google, AI Overview "electric guitar nz": 1. Cort, 2. Ibanez, 3. Epiphone, 4. Fender, 5. Gibson - Searched Google, AI Overview "best guitar brand": 1. Fender, 2. Gibson, 3. PRS, 4. Ibanez, 5. Yamaha Guitars Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand guitar brands in September 2026? - Estimated monthly branded searches for PRS in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026. ## Month by month | Month | Fender estimated searches | Fender Share of Search | Fender rank | PRS estimated searches | PRS Share of Search | PRS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 32.5% | 1 | 390 | 3% | 7 | | Nov 2025 | 4.2K | 32.1% | 1 | 390 | 3% | 7 | | Dec 2025 | 4.2K | 32.5% | 1 | 390 | 3.1% | 7 | | Jan 2026 | 4.1K | 30.9% | 1 | 480 | 3.6% | 7 | | Feb 2026 | 4.2K | 32.6% | 1 | 480 | 3.8% | 7 | | Mar 2026 | 5.1K | 36.8% | 1 | 480 | 3.5% | 7 | | Apr 2026 | 5K | 37.5% | 1 | 390 | 2.9% | 7 | | May 2026 | 5.5K | 38.4% | 1 | 480 | 3.3% | 7 | | Jun 2026 | 5.3K | 36.9% | 1 | 720 | 5% | 7 | | Jul 2026 | 4.8K | 35.4% | 1 | 480 | 3.6% | 7 | | Aug 2026 | 4.5K | 33.7% | 1 | 480 | 3.6% | 7 | | Sep 2026 | 4.4K | 34.2% | 1 | 480 | 3.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Fender’s and PRS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fender**: Measured on the search terms “fender”, “fender acoustic guitar”, “fender bass”, “fender electric guitar”, “fender guitar”, “fender jazzmaster”, “fender mustang”, “fender p bass”, “fender strat” and “fender tele”, summed into one figure. - **PRS**: Measured on the search term “prs guitars”. - [Fender profile](/demand/nz/brands/fender) - [PRS profile](/demand/nz/brands/prs-guitars) - [All guitar brands in New Zealand](/demand/nz/categories/nz-guitar-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fender or PRS more popular in search? In September 2026, Fender had more branded searches than PRS among guitar brands in New Zealand. Fender had about 4,370 branded searches, while PRS had 480. Fender made up 34.2% of all guitar brand searches we track, and PRS accounted for 3.8%. ## Cite this page Brandwave. "Fender vs PRS: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fender-vs-prs-guitars This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fender-vs-prs-guitars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.