--- title: "Feltex vs Godfrey Hirst: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Feltex or Godfrey Hirst? Compare estimated monthly branded-search demand and Share of Search inside the Carpet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/feltex-vs-godfrey-hirst" publisher: "Brandwave" --- # Feltex vs Godfrey Hirst: Which is more popular by branded search in New Zealand? Which is more popular in search, Feltex or Godfrey Hirst? Compare estimated monthly branded-search demand and Share of Search inside the Carpet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Feltex and Godfrey Hirst - **Competitive set**: Carpet brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Feltex Share of Search**: 5% - **Godfrey Hirst Share of Search**: 30.8% ## Which is more popular in search, Feltex or Godfrey Hirst? - In August 2026, Godfrey Hirst had more branded searches than Feltex among carpet brands in New Zealand. Godfrey Hirst was estimated to have 2.4K branded searches compared to Feltex’s 380, and held a 30.8% Share of Search versus Feltex’s 5%. - Godfrey Hirst was ahead of Feltex in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Feltex’s estimated Share of Search among carpet brands in New Zealand moved from 4.3% to 5%, and its estimated monthly branded searches moved from 370 to 380. - Across the 11 months ending August 2026, Godfrey Hirst’s estimated Share of Search among carpet brands in New Zealand moved from 28.6% to 30.8%, and its estimated monthly branded searches moved from 2.5K to 2.4K. ## How did search popularity change for New Zealand carpet brands in August 2026? - In August 2026, Godfrey Hirst gained estimated Share of Search among carpet brands in New Zealand, from 26.4% to 30.8%. - In August 2026, Feltex gained estimated Share of Search among carpet brands in New Zealand, from 4.2% to 5%. ## Month by month | Month | Feltex estimated searches | Feltex Share of Search | Feltex rank | Godfrey Hirst estimated searches | Godfrey Hirst Share of Search | Godfrey Hirst rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 370 | 4.3% | 4 | 2.5K | 28.6% | 2 | | Nov 2025 | 360 | 5.8% | 4 | 1.8K | 28.4% | 2 | | Dec 2025 | 250 | 5.8% | 4 | 1.2K | 27.3% | 2 | | Jan 2026 | 310 | 5.8% | 4 | 1.6K | 29% | 2 | | Feb 2026 | 380 | 5.9% | 4 | 1.8K | 27.6% | 2 | | Mar 2026 | 450 | 6% | 4 | 2.2K | 29% | 2 | | Apr 2026 | 380 | 6.2% | 4 | 1.7K | 27.2% | 2 | | May 2026 | 380 | 5.4% | 4 | 2.3K | 32.8% | 2 | | Jun 2026 | 380 | 5.2% | 4 | 2.3K | 31.1% | 2 | | Jul 2026 | 300 | 4.2% | 4 | 1.9K | 26.4% | 2 | | Aug 2026 | 380 | 5% | 4 | 2.4K | 30.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Feltex’s and Godfrey Hirst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Feltex**: Measured on the search terms “feltex carpet”, “feltex carpet tiles” and “feltex wool carpet”, summed into one figure. - **Godfrey Hirst**: Measured on the search terms “b2b godfrey hirst”, “godfrey hirst”, “godfrey hirst carpet”, “godfrey hirst carpet tiles”, “godfrey hirst flooring”, “godfrey hirst near me”, “godfrey hirst nz”, “godfrey hirst wool carpet”, “godfreyhirst”, “godfreyhirst carpet”, “godfreyhirst com” and “godfreyhirst nz”, summed into one figure. - [Feltex profile](/demand/nz/brands/feltex) - [Godfrey Hirst profile](/demand/nz/brands/godfrey-hirst) - [All carpet brands in New Zealand](/demand/nz/categories/nz-carpet-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Feltex or Godfrey Hirst? In August 2026, Godfrey Hirst had more branded searches than Feltex among carpet brands in New Zealand. Godfrey Hirst was estimated to have 2.4K branded searches compared to Feltex’s 380, and held a 30.8% Share of Search versus Feltex’s 5%. ## Cite this page Brandwave. "Feltex vs Godfrey Hirst: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/feltex-vs-godfrey-hirst This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/feltex-vs-godfrey-hirst. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.