--- title: "Felt vs Notonthehighstreet: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Felt or Notonthehighstreet? Compare estimated monthly branded-search demand and Share of Search inside the Handmade and maker marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/felt-vs-notonthehighstreet" publisher: "Brandwave" --- # Felt vs Notonthehighstreet: Which is more popular by branded search in New Zealand? Which is more popular in search, Felt or Notonthehighstreet? Compare estimated monthly branded-search demand and Share of Search inside the Handmade and maker marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Felt and Notonthehighstreet - **Competitive set**: Handmade and maker marketplaces - **Market**: New Zealand - **Month measured**: Aug 2026 - **Felt Share of Search**: 4.4% - **Notonthehighstreet Share of Search**: 0.42% ## Which is more popular in search, Felt or Notonthehighstreet? - In August 2026, Felt had more branded searches than Notonthehighstreet among handmade and maker marketplaces in New Zealand. Felt was estimated to have 2.9K branded searches compared to Notonthehighstreet’s 280, and held a 4.4% Share of Search versus Notonthehighstreet’s 0.42%. - Felt was ahead of Notonthehighstreet in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Felt’s estimated Share of Search among handmade and maker marketplaces in New Zealand moved from 4.9% to 4.4%, and its estimated monthly branded searches moved from 3.3K to 2.9K. - Across the 11 months ending August 2026, Notonthehighstreet’s estimated Share of Search among handmade and maker marketplaces in New Zealand moved from 0.57% to 0.42%, and its estimated monthly branded searches moved from 380 to 280. ## How did search popularity change for New Zealand handmade and maker marketplaces in August 2026? - Estimated monthly branded searches for Notonthehighstreet in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026. - Estimated monthly branded searches for Felt in New Zealand fell 10.7% over 11 measured months, from 3.3K to 2.9K in August 2026. ## Month by month | Month | Felt estimated searches | Felt Share of Search | Felt rank | Notonthehighstreet estimated searches | Notonthehighstreet Share of Search | Notonthehighstreet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 4.9% | 2 | 380 | 0.57% | 3 | | Nov 2025 | 4.9K | 7.2% | 2 | 710 | 1% | 3 | | Dec 2025 | 4K | 6.9% | 2 | 1K | 1.7% | 3 | | Jan 2026 | 2.8K | 4% | 2 | 270 | 0.39% | 3 | | Feb 2026 | 2.2K | 4% | 2 | 280 | 0.52% | 3 | | Mar 2026 | 2.3K | 4% | 2 | 390 | 0.69% | 3 | | Apr 2026 | 2.7K | 4.8% | 2 | 220 | 0.39% | 3 | | May 2026 | 2.7K | 4.8% | 2 | 330 | 0.58% | 3 | | Jun 2026 | 2.8K | 4.8% | 2 | 320 | 0.56% | 3 | | Jul 2026 | 2.7K | 4.8% | 2 | 220 | 0.39% | 3 | | Aug 2026 | 2.9K | 4.4% | 2 | 280 | 0.42% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Felt’s and Notonthehighstreet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Felt**: Measured on the search terms “felt co nz”, “felt crafts”, “felt gifts”, “felt handmade”, “felt nz”, “felt nz online” and “felt vintage”, summed into one figure. - **Notonthehighstreet**: Measured on the search terms “not on the high street”, “notonthehighstreet”, “notonthehighstreet com”, “notonthehighstreet gifts” and “notonthehighstreet nz”, summed into one figure. - [Felt profile](/demand/nz/brands/felt) - [Notonthehighstreet profile](/demand/nz/brands/notonthehighstreet) - [All handmade and maker marketplaces in New Zealand](/demand/nz/categories/nz-handmade-marketplaces): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Felt or Notonthehighstreet? In August 2026, Felt had more branded searches than Notonthehighstreet among handmade and maker marketplaces in New Zealand. Felt was estimated to have 2.9K branded searches compared to Notonthehighstreet’s 280, and held a 4.4% Share of Search versus Notonthehighstreet’s 0.42%. ## Cite this page Brandwave. "Felt vs Notonthehighstreet: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/felt-vs-notonthehighstreet This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/felt-vs-notonthehighstreet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.