--- title: "Fellowes vs FlexiSpot: Which is searched more in New Zealand?" description: "Is Fellowes or FlexiSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keyboard tray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fellowes-vs-flexispot" publisher: "Brandwave" --- # Fellowes vs FlexiSpot: Which is searched more in New Zealand? Is Fellowes or FlexiSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keyboard tray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fellowes and FlexiSpot - **Competitive set**: Keyboard tray brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fellowes Share of Search**: 17.4% - **FlexiSpot Share of Search**: 29.4% ## Is Fellowes or FlexiSpot more popular in search? - In September 2026, FlexiSpot had more branded searches than Fellowes among keyboard tray brands in New Zealand. FlexiSpot had about 320 branded searches, while Fellowes had 190. FlexiSpot made up 29.4% of all keyboard tray brand searches we track, and Fellowes accounted for 17.4%. - The lead changed hands 3 times in the 12 months ending September 2026: FlexiSpot took it in November 2025, Fellowes took it in February 2026, FlexiSpot took it in March 2026. - Across the 12 months ending September 2026, Fellowes’ share of searches among keyboard tray brands in New Zealand moved from 22% to 17.4%, and its estimated monthly branded searches moved from 220 to 190. - Across the 12 months ending September 2026, FlexiSpot’s share of searches among keyboard tray brands in New Zealand moved from 21% to 29.4%, and its estimated monthly branded searches moved from 210 to 320. ## Top keyboard tray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fellowes was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. FlexiSpot did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Humanscale | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Fellowes | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | StarTech | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Kensington | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | FlexiSpot | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ergotron | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about keyboard tray brands - Asked ChatGPT "Which keyboard tray brand should I buy in New Zealand?": 1. StarTech, 2. Fellowes, 3. Kensington, 4. Humanscale - Asked ChatGPT "What are the best keyboard tray brands in New Zealand?": 1. Humanscale, 2. Fellowes, 3. Kensington, 4. StarTech - Asked ChatGPT "What's the best keyboard tray brand in New Zealand for an ergonomic desk?": 1. Humanscale, 2. Fellowes, 3. StarTech - Searched Google, AI Overview "best keyboard tray": 1. StarTech, 2. Kensington Not named in any answer: FlexiSpot and Ergotron. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand keyboard tray brands in September 2026? - In September 2026, FlexiSpot gained share of searches among keyboard tray brands in New Zealand, from 27.8% to 29.4%. - In September 2026, Fellowes lost share of searches among keyboard tray brands in New Zealand, from 20% to 17.4%. ## Month by month | Month | Fellowes estimated searches | Fellowes Share of Search | Fellowes rank | FlexiSpot estimated searches | FlexiSpot Share of Search | FlexiSpot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 22% | 2 | 210 | 21% | 3 | | Nov 2025 | 200 | 17.1% | 3 | 390 | 33.3% | 2 | | Dec 2025 | 170 | 17.5% | 3 | 320 | 33% | 2 | | Jan 2026 | 240 | 18% | 3 | 390 | 29.3% | 2 | | Feb 2026 | 240 | 23.3% | 2 | 210 | 20.4% | 3 | | Mar 2026 | 220 | 17.6% | 3 | 320 | 25.6% | 2 | | Apr 2026 | 220 | 20.6% | 3 | 260 | 24.3% | 2 | | May 2026 | 230 | 19.3% | 3 | 390 | 32.8% | 1 | | Jun 2026 | 260 | 23% | 3 | 320 | 28.3% | 2 | | Jul 2026 | 190 | 17.6% | 3 | 320 | 29.6% | 2 | | Aug 2026 | 230 | 20% | 3 | 320 | 27.8% | 2 | | Sep 2026 | 190 | 17.4% | 3 | 320 | 29.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fellowes’ and FlexiSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fellowes**: Measured on the search term “fellowes keyboard tray”. - **FlexiSpot**: Measured on the search term “flexispot”. - [Fellowes profile](/demand/nz/brands/fellowes) - [FlexiSpot profile](/demand/nz/brands/flexispot) - [All keyboard tray brands in New Zealand](/demand/nz/categories/nz-keyboard-tray-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fellowes or FlexiSpot more popular in search? In September 2026, FlexiSpot had more branded searches than Fellowes among keyboard tray brands in New Zealand. FlexiSpot had about 320 branded searches, while Fellowes had 190. FlexiSpot made up 29.4% of all keyboard tray brand searches we track, and Fellowes accounted for 17.4%. ## Cite this page Brandwave. "Fellowes vs FlexiSpot: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fellowes-vs-flexispot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fellowes-vs-flexispot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.