--- title: "Felco vs Wolf-Garten: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Felco or Wolf-Garten? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/felco-vs-wolf-garten" publisher: "Brandwave" --- # Felco vs Wolf-Garten: Which is more popular by branded search in New Zealand? Which is more popular in search, Felco or Wolf-Garten? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Felco and Wolf-Garten - **Competitive set**: Garden tool brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Felco Share of Search**: 12% - **Wolf-Garten Share of Search**: 12.8% ## Which is more popular in search, Felco or Wolf-Garten? - In August 2026, Wolf-Garten had more branded searches than Felco among garden tool brands in New Zealand. Wolf-Garten was estimated to have 320 branded searches compared to Felco’s 300, and held a 12.8% Share of Search versus Felco’s 12%. - The lead changed hands 2 times in the 11 months ending August 2026: Felco took it in May 2026, Wolf-Garten took it in July 2026. - Across the 11 months ending August 2026, Felco’s estimated Share of Search among garden tool brands in New Zealand moved from 5% to 12%, and its estimated monthly branded searches moved from 110 to 300. - Across the 11 months ending August 2026, Wolf-Garten’s estimated Share of Search among garden tool brands in New Zealand moved from 12.7% to 12.8%, and its estimated monthly branded searches moved from 280 to 320. ## How did search popularity change for New Zealand garden tool brands in August 2026? - In August 2026, Wolf-Garten gained estimated Share of Search among garden tool brands in New Zealand, from 8.2% to 12.8%. - In August 2026, Felco gained estimated Share of Search among garden tool brands in New Zealand, from 7.9% to 12%. ## Month by month | Month | Felco estimated searches | Felco Share of Search | Felco rank | Wolf-Garten estimated searches | Wolf-Garten Share of Search | Wolf-Garten rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 5% | 3 | 280 | 12.7% | 2 | | Nov 2025 | 150 | 6.6% | 3 | 300 | 13.2% | 2 | | Dec 2025 | 210 | 7.9% | 3 | 330 | 12.4% | 2 | | Jan 2026 | 150 | 6.6% | 3 | 230 | 10.2% | 2 | | Feb 2026 | 160 | 7.8% | 3 | 230 | 11.2% | 2 | | Mar 2026 | 260 | 11.8% | 3 | 280 | 12.7% | 2 | | Apr 2026 | 200 | 9.1% | 3 | 230 | 10.5% | 2 | | May 2026 | 260 | 9.2% | 2 | 230 | 8.2% | 3 | | Jun 2026 | 220 | 7.2% | 2 | 220 | 7.2% | 3 | | Jul 2026 | 240 | 7.9% | 3 | 250 | 8.2% | 2 | | Aug 2026 | 300 | 12% | 3 | 320 | 12.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Felco’s and Wolf-Garten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Felco**: Measured on the search terms “felco”, “felco garden tools”, “felco pruners” and “felco secateurs”, summed into one figure. - **Wolf-Garten**: Measured on the search terms “wolf garten”, “wolf garten com”, “wolf garten garden tools”, “wolf garten near me”, “wolf garten nz”, “wolf garten pruners”, “wolf garten secateurs”, “wolf garten spade”, “wolf garten tools”, “wolfgarten”, “wolfgarten garden tools”, “wolfgarten nz”, “wolfgarten secateurs” and “wolfgarten spade”, summed into one figure. - [Felco profile](/demand/nz/brands/felco) - [Wolf-Garten profile](/demand/nz/brands/wolf-garten) - [All garden tool brands in New Zealand](/demand/nz/categories/nz-garden-tool-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Felco or Wolf-Garten? In August 2026, Wolf-Garten had more branded searches than Felco among garden tool brands in New Zealand. Wolf-Garten was estimated to have 320 branded searches compared to Felco’s 300, and held a 12.8% Share of Search versus Felco’s 12%. ## Cite this page Brandwave. "Felco vs Wolf-Garten: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/felco-vs-wolf-garten This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/felco-vs-wolf-garten. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.