--- title: "Felco vs Trojan: Which is searched more in New Zealand?" description: "Is Felco or Trojan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/felco-vs-trojan-tools" publisher: "Brandwave" --- # Felco vs Trojan: Which is searched more in New Zealand? Is Felco or Trojan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Felco and Trojan - **Competitive set**: Garden tool brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Felco Share of Search**: 0.62% - **Trojan Share of Search**: 0.08% ## Is Felco or Trojan more popular in search? - In September 2026, Felco had more branded searches than Trojan among garden tool brands in New Zealand. Felco had about 220 branded searches, while Trojan had 30. Felco made up 0.62% of all garden tool brand searches we track, and Trojan accounted for 0.08%. - Felco was ahead of Trojan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Felco’s share of searches among garden tool brands in New Zealand moved from 0.3% to 0.62%, and its estimated monthly branded searches moved from 110 to 220. - Across the 12 months ending September 2026, Trojan’s share of searches among garden tool brands in New Zealand moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 40 to 30. ## Top garden tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Felco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Trojan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Felco was listed before Trojan in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fiskars | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Felco | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Stihl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Trojan | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cyclone | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gardena | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Bahco | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Wolf-Garten | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Darlac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Spear & Jackson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden tool brands - Asked ChatGPT "Which garden tool brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi, 4. Fiskars - Asked ChatGPT "What are the best garden tool brands in New Zealand?": 1. Felco, 2. Fiskars, 3. Gardena, 4. Ryobi, 5. Stihl, 6. Makita, 7. Bahco - Asked ChatGPT "What's the best garden tool brand in New Zealand for pruning and trimming?": 1. Fiskars, 2. Felco, 3. Stihl, 4. Bahco - Searched Google, AI Overview "gardening tools nz": 1. Trojan, 2. Cyclone, 3. Fiskars, 4. Wolf-Garten - Searched Google, AI Overview "secateurs nz": 1. Felco, 2. Fiskars, 3. Stihl, 4. Ryobi Not named in any answer: Husqvarna, Darlac and Spear & Jackson. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand garden tool brands in September 2026? - In September 2026, Trojan fell from 12th to 13th among garden tool brands in New Zealand. - Estimated monthly branded searches for Felco in New Zealand rose 100% over 12 measured months, from 110 to 220 in September 2026. ## Month by month | Month | Felco estimated searches | Felco Share of Search | Felco rank | Trojan estimated searches | Trojan Share of Search | Trojan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 0.3% | 9 | 40 | 0.11% | 12 | | Nov 2025 | 150 | 0.35% | 9 | 60 | 0.14% | 11 | | Dec 2025 | 210 | 0.52% | 8 | 50 | 0.12% | 11 | | Jan 2026 | 150 | 0.4% | 8 | 50 | 0.13% | 12 | | Feb 2026 | 160 | 0.46% | 8 | 50 | 0.14% | 11 | | Mar 2026 | 260 | 0.76% | 8 | 50 | 0.15% | 12 | | Apr 2026 | 200 | 0.61% | 8 | 50 | 0.15% | 12 | | May 2026 | 260 | 0.79% | 8 | 50 | 0.15% | 11 | | Jun 2026 | 220 | 0.74% | 8 | 40 | 0.13% | 13 | | Jul 2026 | 240 | 0.82% | 8 | 30 | 0.1% | 12 | | Aug 2026 | 300 | 0.95% | 8 | 40 | 0.13% | 12 | | Sep 2026 | 220 | 0.62% | 8 | 30 | 0.08% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Felco’s and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Felco**: Measured on the search terms “felco”, “felco garden tools”, “felco pruners” and “felco secateurs”, summed into one figure. - **Trojan**: Measured on the search terms “trojan 2.4 m telescopic tree pruner”, “trojan bypass pruner”, “trojan garden tools”, “trojan hedge trimmer”, “trojan lawn edger”, “trojan pruner” and “trojan secateurs”, summed into one figure. - [Felco profile](/demand/nz/brands/felco) - [Trojan profile](/demand/nz/brands/trojan-tools) - [All garden tool brands in New Zealand](/demand/nz/categories/nz-garden-tool-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Felco or Trojan more popular in search? In September 2026, Felco had more branded searches than Trojan among garden tool brands in New Zealand. Felco had about 220 branded searches, while Trojan had 30. Felco made up 0.62% of all garden tool brand searches we track, and Trojan accounted for 0.08%. ## Cite this page Brandwave. "Felco vs Trojan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/felco-vs-trojan-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/felco-vs-trojan-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.